In our recent posts we've been discussing the Follow Up Formula – a powerful, proven strategy to increase conversions and drive sales. But none of this means much for you if you don't know how to hold yourself accountable for your business.

It's Jason Buckner here, CEO and Founder at Automation Made Easy - your go-to-team for business automation

If you've been following our recent articles, you know we've dived deep into the three phases of the Follow Up Formula: ACTION, TRUST, and CONVERSION.

It's been an exciting journey so far, and today, we're taking things up a notch by exploring a crucial aspect - how to hold yourself accountable in your business.

Believe me, folks, this is a game-changer! I've seen countless businesses struggle when they don't take the wheel and drive their success forward. It's like being stuck in the trying it on lane (I'll explain more about that in a moment).

Let's dive in and discover how to become the driver to hold yourself accountable not only in your business, but in all aspects of your life.

Are You Driving This?

Now secret number three, how to make sure you're driving this in your business, to hold yourself accountable. I see so many people not sitting in the driving lane, and I'll tell you what I mean about that.

Some entrepreneurs say, “I don't know how to do it. Can you just do it for me?”

Most of the time now, I say, “No, I'm not going to do it for you.”

In my experience, the businesses that we do a Done-For-You service on are the businesses that don't actually succeed with the formula.

Those that learn it and embrace it and make it their own, and make themselves accountable for it, are the ones that actually have success.

You know, going back to me and the first speaker I worked with (whom I bought a done-for-you program from – you can check out that story in this video if you missed it or want to recap)… I was not accountable for that. I didn't hold myself accountable.

It's almost like I spent the money and that was gone, and this was a little bit of an occupation, if you like, and I didn't do what I needed to do with it. I wasn't in the driving lane.

One of my customers, Sue Stevenson – I love Sue… we were having a one-on-one session about her business.

And so Sue uses the Follow Up Formula in many different places in her business.

Sue uses it for automated webinars.

She uses it for live webinars.

And she uses it for live webinars so that she can help parents.

She wants to get as many people onto her webinar as she can so she can help parents of anxious kids turn up to her webinars so that she can help the parents help the kids that are anxious, okay?

Sue described this for me, with these three lanes, and I just had this explosion go off in my mind. It's like, “Oh my God, everything's just fallen into place here.” Let me describe it to you.

The Three Lanes:

So we've got these three lanes in business… in life… in getting things done. And there's this first lane here that's usually thinking about it, maybe, or not actively engaged in it.

Then we've got this second lane here that's kind of… I call it the trying it on lane.

And then we've got this third lane here, which I call the driving lane.

Example - Changing Lanes To Give Up Smoking:

So let me explain to you, I used to smoke and I smoked for seven years. Let's call them my party days. You know, I go out drinking and have some cigarettes and smoke during the week. Every time I had a coffee, I had a cigarette.

It was my seven years between sports. I was very sporty when I was younger, and I'm very sporty now, but there was this time where I thought I had to rebel. And so I smoked cigarettes.

All the time I was smoking. I'm sitting in this lane (the thinking about it land) – I am a smoker, okay?

And then I jumped into this trying it on lane and I thought, “I need to quit.” And I was trying it on. During the week, I didn't smoke at all. “No, no, I don't smoke during the week. I'm quitting... I'm quitting... I am a quitter.” 

That's all I did was I'm quitting, yeah? And then on the weekends, I'd go and have a drink with my mates and out comes the cigarettes, and I'd smoke all weekend. I'd smoke a packet all weekend. I actually smoked more on the weekends than I did during the week where I was quitting.

And, you know, I'm trying it on. In actual fact, I'm giving myself a reason to say, “Oh, no, I'm quitting. This is okay. I don't smoke during the week. I do smoke on weekends, and eventually this is going to pass.”

In actual fact, no, it is not going to pass.

You will stay in that lane forever.

The Lane You Want To Be In:

But then one day my little sister came to Sydney (when I was living in Sydney), and she was about 12 at the time. We’d just taken Mum out for a birthday lunch, actually. Mum and my little sister came up.

She said, “Jason, why do you still smoke?” She said, “You know, it's bad for you… (and this and that), ...and you know, we don't want you to die.” All of the sorts of things that come out of a 12 year old's mouth.

It just hit. It was just the right thing I needed at the right time to give me that emotional connection. And I jumped into the I'm a non-smoker lane.

The last lane is the I'm a non-smoker lane. The middle is the I'm a quitter lane and the left is the I'm a smoker lane.  

And so I jumped into this last lane and then all of a sudden I didn't smoke.

I literally was smoking a cigarette. I butted it out. Actually I nearly caved two weeks later, and I picked up that cigarette. It's the most disgusting thing you'll ever taste in the world when you get your taste buds back. I picked it up and, and I haven't had another cigarette since, but I jumped into the, I do not smoke lane.

It was only when I got into that lane, I was emotionally holding myself accountable for being that person. And it was easy for me then.

How To Use This To Hold Yourself Accountable In Your Business:

It's the same in business. So many of us are like me. “I'm trying it on.” I got this done for you service, and I tried it on.

I tried to put all the responsibility on somebody else. “I'm going through this program and someone's doing it for me. I've paid all of this money and I'm going to become an internet marketer.”

Rubbish I was going to become an internet marketer!

I'm sitting this in this middle I’m trying it on lane.

And I see so many people come along as well, that in my Done-For-You service – when I had it done for you service – they'd come along and they'd jump into that same lane.

“Yep, Jason's doing it for me. He's going to do it for me and put it all together.”

And they don't take any responsibility whatsoever. They don't take the responsibility to market their business. They don't take the responsibility to learn about what comes next. And as a result, they sit in this trying it lane and never quite jump into the driving lane.

So which lane are you going to be in? 

Which lane are you in right now?

You want to be in the driving lane. You’ve got to jump over a few hurdles to be in the driving lane.

Meet Tom Hua:

So I want you to meet Tom.

Tom came to me and he said, “Jason I need you to help me make these webinars great.”

He was doing a webinar series, okay? He was doing some live webinars and then automating it afterwards. And Tom wanted me to organise the follow up for him.

And I said, no. I said, “Look, Tom, this is what I need you to do to make it work.”

We went through the action, the trust and the conversion.

He said, “No, don't be ridiculous. I'm just going to do what I've always done.”

And so he did what he'd always done. He followed the old school internet marketer kind of process… sell, sell, sell, sell, sell, sell, sell, sell, sell. Okay? And he got nothing in return.

Now when I say he got nothing in return, he ran the webinar and he actually got no sales from the follow up whatsoever. He got sales from the webinar, but he didn't get any sales from the follow up. And I knew that he wasn't engaging in what he had to do. He had to go through that process to learn that.

Then he said, “Well, I haven't got enough return out of this. I have to do this.” And he jumped into the driving lane then.

Coming Back Into The Driving Lane:

So when he came back in the driving lane, I told him what he had to do. He said, no, but then he came back.

As a result of coming back, we implemented the Action and the Trust and the Conversion, but we chunked it into small pieces. Okay, we're going to do this Action now. And he became responsible for the Action.

Then I said, “Okay, now we need to do this Trust.” In Tom's case, we actually put in place 21 trust building emails… and it was too many. We didn't actually need to do that many, but we got a few extra incidental sales out of that as well.

We tested and found out that five is the sweet spot in there, but Tom got $57,000 in low ticket, monthly recurring sales. This is just the sales for one month though.

So that was $57,000 in sales – $197 a month, okay? And some in there at $97 a month as there was a downsell as well.

From $57,534 in sales, $29,384 came from the webinar directly; $28,150 came from the follow up.

Now, it's only because Tom jumped into the driving lane because he had this problem, okay? He had this problem where he actually didn't get any returns when he was doing what he wanted to do.

He jumped into the driving lane, and put the Action, Trust and Conversion in place where he made the extra money. So he doubled his income, basically.

He doubled the sales on this as a result of putting that Action, Trust and Conversion in place that he wouldn't have done, had he not have jumped into that driving lane.

The driving lane… I've seen a few excuses come up where those excuses are literally the things that are holding you back from jumping into the driving lane. You're trying it on kind of thing. You know, you're running a webinar, you're doing an ad campaign, you're trying it on.

I need you to drive, okay? I need you to get in there and drive.

Interested in finding out more about how the Follow Up Formula can help build trust for you and your business? 

We'd love to offer you a free consultation. Simply book a free, no obligation call with us today.

Are you ready to unlock the potential of follow up to double the sales from your webinars?

It's Jason Buckner here, CEO and Founder at Automation Made Easy - your go-to-team for business automation

We've previously talked about the three phases of the Follow Up Formula - ACTION, TRUST and CONVERSION.

In this post, we're going to continue to explore this game-changing strategy that can help you double (or even triple) your sales.

More specifically we'll dive into real-life examples and show you how to make successful follow up happen.

Watch this content-only, no fluff video now to see how to transform your campaigns and maximise every lead that comes your way:

How To Make Successful Follow Up Happen:

Now secret number two, how to make it happen.

Many small business owners think, “I'm not good at the technical stuff, let alone what to write in those emails.”

I want to share with you though a quick story. So remember Mark Ling in the earlier video (Turn Failure Into Business Success) and we went through the process there to develop the Follow Up Formula – going through and actually putting the follow up in place.

Then with Brett McFall we had this formula for webinars, but they were for an automated webinar. (You can read more about this on our How To Follow Up To Get Customers post.)

I then had this customer come to me, Build Her… well actually before this time I started doing what we were doing on the webinars, on the automated webinars – action > trust > conversion follow ups.

I started doing this in lead generation campaigns, and started seeing results internally. Then I started doing it on live webinars and I started doing it on all sorts of campaigns and well, actually we'd been doing it all along for many years in my business.

But I just didn't realise it was a formula. We just did it. “Okay, we need to do this… we need to do some trust and we need to then sell to them.” And I didn't put it into the formula until much, much later.

Lead Generation Campaign Example:

But Build Her came along and they didn't have any action, trust, and conversion process in their campaigns at all.

In actual fact, they had a bucket load of lead generation campaigns – and when I say lead generation, they had one opt-in. So prospects would opt in, Build Her would send an email and they'd deliver whatever it was they’d offered and they'd have no trust or conversion phase whatsoever. They had literally about 17 opt-ins. They were all getting good opt-ins, they were getting good numbers on the database, but they were relying on their weekly broadcast – their weekly newsletter – to get any conversions.

Every now and again they’d do a broadcast to the database to get people to come along to a webinar. And they were getting such low conversions – such low open rates, such low conversions from these campaigns.

So they took my advice. Actually, initially they looked at me and said, “Oh, do we really have to do that?”

And I said, “Yes, yes, you actually do. You have to do this action, trust and conversion phase.”

In actual fact, we built one conversion campaign. Now the action was actually done inside each of the little opt-in campaigns. So when someone opts in, they get their action-based email. Okay? So that was all inside there.

Then we built this monster. I can't even show you the whole thing on the screen.

We built this campaign. And so they go into the trust phase – remember the action is done separately, okay? It was already in place. Then they go into this trust phase that goes for five emails long. And then they go into this conversion phase that is a little bit longer. There's a bit of conversion, a bit of content, then conversion, then content.

We built out this and tested it and got it running.

Now in this campaign here, out of 294 people – 294 people, do the math – that went into this campaign, they got 46 customers. Just from people opting in.

So they opt in for a lead magnet and then we put them into this conversion campaign where we take them on a journey. 46 customers. That's a 15% conversion.

Now here's where it gets really cool. The lead cost is $5 per lead. So it's about $1,500 in ad spend to get 294 people and they're getting sales at $1,000 per customer.

That's $49,000 in sales for $1,500 in ad spend.

Just because we put this follow up formula process in place: action > trust > and conversion.

Now, who wants to get that sort of conversion on their campaigns?

You've just got to put it in place!

You've got to follow the formula and put it in place. It's super important, but it's also super simple.

So many of us are putting up this barrier and not letting ourselves take that next step.

Do you think they're on the path to double their sales?

Absolutely!

They did more than double the sales from the lead generation campaigns ‘cos they weren't getting any sales from them… literally! We just followed the formula.

From before, there was nothing. To now, 7½% to 15% conversions. 7½% is the average, but it spikes up and we haven't discovered why the spike is there, but it spikes up to 15% conversions.

So they know they can spend x amount of money on an ad campaign and get x amount of money at the other end and get x amount of customers. Super cool.

They just do the math and then they up the ad spend because the follow up is in place and it's working… it's converting.

Okay, so the background is we used a tried and tested formula and created a template from it. In actual fact, we just created that from one and then 17 lead magnets all feed into the same template.

And then we adjusted it for the relevant campaign that it is.

So we did it once there, and then in each of their other individual niches they have in their business, we repeated it and we've done it now three and four times.

We're just using the template in their business and changing the wording in there, changing the content in there, changing the conversion in there, that's relevant for that particular niche. Okay? Three or four times, getting exactly the same results. Every campaign that we are running it in is getting between a 7½% and a 15% conversion.

In each of their slightly different niches, we’re just using exactly the same one. What we do is we copy that campaign, we go and put it into another campaign. They go in and personalise the emails, change the links inside there and we make it live and it works every… single… time. Super cool.

Live Webinar Campaign Example:

Who wants that in their business results from a live webinar?

Okay, so that was a lead generation campaign. Now this is a live webinar campaign.

I started working with Pat Mesiti a couple of years ago and we just followed the formula.

He was getting industry average show rates on his live webinars, okay? About 30% show rate is industry average for a live webinar.

So, we put action in place for when they register, okay?

We put trust in place between the registration and when they have to turn up to the live webinar. We've got to build trust through that whole phase. And then the webinar is actually building trust as well. It's part of the trust building phase and the conversion phase.

And then we did conversion after the event.

So the three phases: action > trust > conversion.

Usual webinars are getting 30%; he was getting about 30%, sometimes a little bit less than 30%. Now he's getting 40% to 50% show rate on his webinar, just by implementing the action and the trust.

And then the sales from that come higher as well.

So this is all it is. When someone opts in, we register them through a system and then they get their welcome email – so their action-based email.

Then they get a trust email here nine days before. A trust email here, one week before; then three days before, 24 hours before, and one hour before the webinar. Then we give a Going Live email.

And so we implement emails and SMS. SMS is super important for webinars. If you're running webinars, you’ve got to have SMSs in place.

The trust building phase comes afterwards.

Now, do you think that that Pat's on the path to getting double the sales and Build Her are on the path to getting double sales?

Absolutely they are!

Action – registration – we send an email and an SMS. In actual fact, on all of my webinars I send a Bonjoro as well. 

That personalised message… an automated trigger to send a personalised message where I can make it about THEM and what they're going to learn. I can use their name, they can see my eyes, they can see I’m doing something for them. I spend 15 minutes a day sending these personalised messages.

It increases the show rate even above 50%. On my last webinar, I got a 70% show rate just by implementing the Bonjoro.

Trust emails and SMS – a minimum of three inside there. If we can do five, we do five as well.

And then conversion – we get them to buy after the webinar. There are three emails after, getting them to buy.

This formula went from 30% to 50%. That's 20% more customers to sell to.

We've got to maximise every single lead that's coming in there and build a relationship with them while we’re doing that.

If you'd like to find out more about how to implement the Follow Up Formula in your business, we'd love to offer you a free consultation. 

Simply book a free, no obligation call with us today.

Welcome to our ongoing discussion about the Follow Up Formula – a powerful, proven strategy to increase conversions and drive sales.

Hey there, it’s Jason Buckner here, from Automation Made Easy, continuing on our deep dive into how you can double (or even triple!) your sales with the Follow Up Formula.

In case you missed our previous posts about this topic, you can check out our earlier videos on the first two phases of the powerful, proven Follow Up Formula via the links below:

Phase 1: Action
Phase 2: Trust

Now, it's time to take things up a notch and explore how to seal the deal and make those sales happen. So today we’re exploring Phase 3 - Conversion.

Watch the short video below to discover how to take your sales to the next level:

The Third Phase – CONVERSION:

Then we've got this conversion phase. Once we have our prospective customer’s trust, then we want to convert.

We actually want to sell to them here. We want to be direct, and we want to give them a limited offer.

Meet Belinda Kerr:

I want you to meet Belinda Kerr. This is outstanding and she's still doing amazing things.

Belinda made $49,970, all from the follow up.

Belinda wanted to scale. Although she was making many sales before, so much of her advertising costs were being wasted. She needed to grow some more.

So the solution we put in place, lo and behold… action based follow up – yes; trust based follow up – yes, just like what you saw before in our previous two videos.

And then we did conversion. Now this is around an automated webinar, and it’s a slightly different conversion around an automated webinar to what we do around a lead generation campaign.

Six Emails Worth $30,000:

But let's take a look at the emails… six emails worth $30,000 in the conversion phase.

First, similar to the trust building, we go through the Hell and Paradise and we give them a solution. And lo and behold, we go and we watch a video (just like we did in the previous videos).

Now you can see the conversion part on this page is actually to book in for the sales call in this particular case.

And then the next one is literally a sales email, where in this case we're going to get them to book in a call.

If you are selling directly from your webinar or you're selling directly from your lead generation campaign, that is what we'd be selling there.

So Belinda got $15,000 in sales directly from the webinar, four sales from the action and trust building phases, so that was another $20,000.

Then $30,000 of sales came from the conversion process. These people weren't ready to buy on the webinar yet. It's only because we followed up with conversion and sold to them that she was able to make all of that extra money.

So that’s $49,970 in sales. A massive 76% of these wouldn't have happened without the follow up.

Do you think Belinda's on the path to getting double the sales?

Well and truly.

How Will Follow Up Work For You?

So secret number one, you might also be thinking:

“I don't understand how follow up will work for me or get me more sales… get any more conversions than I'm already having. I just don't think or know how it's going to work for me. I just don't think it's going to.”

Now, the truth is, if you're saying the right thing at the right time in your follow up, you can get the results you haven't even dreamed of yet, okay?

You’ve just got to say the right thing at the right time.

It's all about relationship marketing. It's all about building a relationship.

Now, I'm just going to remind you, most people do this: when someone opts in, they send them a welcome email. WE want to do something much bigger than that, okay? We want to do something more like this:

• first, we send them a welcome email
• then we build some trust inside there
• we have a conversion phase
• and this is what we want to do in every single one of our campaigns.

Action, trust, conversion. It’s super important.

Interested in finding out more about how the Follow Up Formula can help build trust for you and your business? 

We'd love to offer you a free consultation. Simply book a free, no obligation call with us today.

Welcome to our ongoing discussion about the Follow Up Formula – a powerful, proven strategy to increase conversions and drive sales. 

It's Jason Buckner here, CEO and Founder at Automation Made Easy - your go-to-team for business automation

In our last blog post, Maximising Webinar Results – The 4 Simple Emails That Made $13,991 In Sales, we explored the crucial first phase of the Follow Up Formula — ACTION.

Today, we delve into the second phase: TRUST.

Building trust is paramount in the online space, where establishing rapport can be challenging. However, by employing effective techniques, we can simulate the personal connections we make in traditional retail settings.

Watch the content-filled video below now, where we'll explore the importance of giving more than what your audience signed up for and how trust-building emails can significantly impact your sales:

Second Phase – TRUST:

If people still don't take the action we want them to take, we need to build some trust. We want people to know, like, and trust us.

This is super important in this online space. In retail, we get to do all of that by making eye contact, talking, handshaking, and having a conversation with people. So we need to simulate that a little online.

Give More Than What They Signed Up For:

We need to give them more than what they signed up for, to build trust with them. But kind of the same stuff as well.

So say it's an eBook, for example. You're going to record some videos, put them onto some pages like we're about to show you here, of some videos of your eBook. Split them into say three parts… so three videos. You break your eBook down into three parts and get in front of the camera and just teach. Okay? It’s super simple.

Pauline’s Example:

Pauline was using an automated webinar. She had a problem. She was making some sales, but not enough. And after implementing the solution? She made $21,000 in sales, all from the follow up.

We put the action based emails in place and then we put some trust emails in place. For the trust phase, Pauline set up three emails… worth $15,000.

You're going to send five if you're doing an automated webinar. Three is the minimum we do in a trust phase, but I'd like to have five in a trust phase moving forward.

In each email we talk about the hell that people are going through. You know, we go through the problem, we agitate it a little, and then we talk about their paradise, okay? And then we give them a solution… “Click through and watch this video.”

This is a three to five minute video. Choosing a problem, giving them a solution. Problem > agitate > solution. That's what we do in these videos. We present a problem, we agitate it, we give a solution. And you can see there that next step.

See, there's a bit of trust and conversion here.

The next step is to go and register for the next live training session again, in this case. Okay?

Again in the next one, same thing… we present a problem, we give them a solution. “Go and watch another video.”

Just build trust. There is no sell in this video whatsoever. It is only content. Giving them something they can go away and do right now and feel a little bit more empowered.

And then the final email, the same thing. Remind them about the other two videos, give them a solution to another problem and, lo and behold, another video.

Sales Increased By 70%:

These three emails made Pauline $21,000. Pauline got two sales directly from the webinar. She got two sales from the action based follow up. So $6,000 in sales from the action based follow up. And then five sales came from the trust building process.

So in this case, $15,000 in sales came from the trust building process. If Pauline hadn't have done that, there's $21,000 in sales there that she would not have got.

She's definitely on the path to doubling her sales by – what is that? 100%... 300%... 300… 350% more sales just by putting the follow up in place. 70% of them wouldn't have happened without the follow up. Super cool.

Interested in finding out more about how the Follow Up Formula can help build trust for you and your business? 

We'd love to offer you a free consultation. Simply book a free, no obligation call with us today.

Maximising webinar results has become a crucial goal in today's digital landscape, where effective follow up strategies can turn leads into valuable customers.

Hi... Jason Buckner here, from Automation Made Easy - your go-to-team for business automation.

Join us as we delve into the remarkable success story of Allison Garrison. Allison came to us for help maximising webinar results. And in this video we show how four simple follow up emails led her to a remarkable $13,991 in sales.

Watch this short, content-only video to see exactly how we helped Allison to harness the power of targeted action-based emails to generate these sales:

The Three Follow Up Phases:

There are three specific phases in the follow up. There's action, there's trust, and then there's conversion. Okay?

We want to reward people for taking action. We want to then build trust with them. And then we want to convert them when the time is right and sell to them… get them to become a customer.

PHASE 1 – ACTION:

Now, action. We literally reward people for taking action. Give them what they've signed up for and ask them to take the next step.

So if they're one of those webinar action points that maybe missed the webinar or registered or early exit or things like that, we ask them to take the next step.

Meet Allison:

Now I want you to meet Allison Garrison. Allison had a problem. Her webinar was below average, but luckily, she was super scared of failure. So she came to me to see if there's a plan we could input in place to follow up.

Now the solution… $13,991 in sales. All of those sales are just because we put the action based follow up in place. Just four emails worth $14,000.

The Four Action Points:

There are four action points around an automated webinar:

1. when someone registers
2. when someone misses
3. when someone early exits
4. and when someone stays until the end.

Basically we want them to register.

We don't want them to miss, we want them to attend, and then we want them to stay until the end. And then we want them to book or buy… book in this case. Okay?

So four action points. Four emails worth $14,000.

In the first one, we reward them for registering for the webinar. We set some expectations about what we're going to do next. See that crossover of action and trust straight away?

And then we ask them to take some action. So we get some engagement from them straight away. That's the register part.

And then we go through the rest. We remind them of the pain. We get them to register for the next session, another action-based email when someone misses. And then when someone comes along and they early exit another email, we ask them for their opinion. Why did you leave early? Was it not for you?“

And then we get them to watch the next session. I know it says replay now on that button, but now we actually get them to watch the next session rather than a replay in automated webinars.

Then if someone stays until the end and doesn't book, in this case, we ask them for their opinion again.

We want to prompt some replies and then we get them to book.

Now for these four emails, Allison, personalised our templates, put them in place, and these four emails were worth $13,991 in sales. All four of them from the action-based follow up.

These are the only sales she made in the test period. She wouldn't have made any of them without just the action-based follow up in place.

Let's Look At Each Of Those Sales And The Follow Up That Took Place:

This person came along to the webinar, watched till the end, didn't book, got an email 24 hours later, booked in for a session, and became a customer.

This one here registered for the webinar. They missed the webinar, got the follow up email 24 hours later, got the email and registered for the next session. Then they stayed until the end, booked in for a session, and became a customer.

Now this one was annoying. Look at this one… so much follow up needed for this one. They registered for the session, came along, left early, and got the email about leaving early. This got them to book in for the next session. They stayed until the end, but didn't book in for an appointment. 24 hours later they got the email to book in for an appointment. Then they clicked on it, booked in for an appointment, and became a customer.

And this is another missed one. So all four of these sales wouldn't have happened if we hadn't have put the action based follow up in place. $13,991 in sales. One hundred percent of these wouldn't have happened without the action based follow up.

Allison is definitely on the path to double her sales by putting just the action based follow up in place. She did more than double her sales. She actually made some sales because there was some follow up in there, which is definitely something we need to be mindful of in our ad campaigns.

Want to know more about how the Follow Up Formula can help with maximising webinar results for YOU in your business? Great! 

We'd love to offer you a free consultation. Simply book a free, no obligation call with us today.

Are you using the most effective strategies to follow up to get customers? If you’re not, you’re effectively saying, “I don’t want any more customers”. Ouch!

It’s Jason Buckner here, from Automation Made Easy… your go-to-team for business automation.

Today, I want to dive deep into a topic that often gets overlooked or underestimated in the world of business growth: effective follow up strategies.

Picture this: you've poured your heart and soul into developing an incredible product or service that has the potential to change lives. You're ready to make a splash in the market and attract a steady stream of customers. But here's the harsh truth - without effective follow-up, all your hard work could be in vain.

Now, I know what you might be thinking. You might believe that follow-up isn't your strong suit.

Perhaps you’re worried about coming across as pushy.

Or maybe you think you’re already following up, when you’re unknowingly taking the ineffective, lazy option (that doesn’t work!).

But here's the thing: by shying away from the follow-up process, you're unintentionally sabotaging your chances of getting valuable customers.

You see, my friend, the truth is that effective follow-up is an art that requires careful orchestration. It's not just about sporadic broadcasts and newsletters; it's about building trust, rewarding actions, and strategically converting leads into loyal customers.

And let me tell you, there's a proven formula that can skyrocket your sales and take your business to new heights.

In this blog post, we'll explore the most effective way to follow up to get customers. Let's dive in… watch the video below, implement the follow up strategies, and make your sales soar!

Do you not want any more customers?

So some people think, “I don't know how follow up will work with me.”

Others think, “Oh yeah, but that might work for them. It's not going to work for me.”

Or they might think, “I don't want to send all those emails and all of those SMSs and harass my leads.”

What they're actually saying is:

“I don't want to get any customers.”

If that's you, if you are thinking, “Oh, that's too many emails for me to send. That's gonna p*$$ off my people”… you don't want to get any customers.

Now, if someone buys and they're halfway through that process, we stop the rest of that prospect follow up process, and they become a customer. Okay? That’s super important in there. But if you are saying “I don't want to send all those emails”, you're saying you don't want to get any customers. It's as simple as that.

Or… “I'm already following up now. I'm sending one email, so I'm already doing some follow up. And then I send a couple of broadcasts, I do some new newsletters, and that's what I'm doing. I'm getting the follow up in there, so I should be getting these conversions already.”

Now, it doesn't work like that. That is not following up. That's being lazy.

Most people do it and then they think, “Oh, this is not working well.”

They try and rely on their broadcasts and newsletters to bring in all the sales and then do so many wrong things with those as well.

Let me tell you a quick story.

So there's this fellow, Brett McFall. You might know Brett, in actual fact. And Brett McFall had this program called Fast Client Formula. And that's using automated webinars to drive traffic to book an appointment with him so that he could find suitable customers for his program teaching them how to do this.

So he was using the program to teach them how to do this in their business. It was for coaches and consultants, et cetera, et cetera.

Now, he came to me and said, “Jason, I need you to help me get more sales. I need to put some emails in place because 75% of people that register for an automated webinar don't actually make it to the end of the automated webinar. So you can't actually even ask them to book yet.”

And so we worked out a little bit of a system and this is where the follow up formula came from. I took some of the stuff that I learned over the years but hadn't quite identified yet and started using it for Brett.

I'd actually been doing it for years with all the customers I've been helping on one-on-one basis, but didn't realise I didn't put it into a formula until this time with Brett.

So I put it in place with Brett. We did the ACTION, we did the TRUST, and we did the CONVERSION. And Brett got 20% more sales.

Then he asked me if I could teach his students. And so I said, yes, of course. But for me, 20% wasn't enough. Just 20% literally wasn't enough. I knew there was more in there that we could do. And so I tested what we did with Brett with a slightly different formula.

The Follow Up Formula

I tested the minimum amount of the maximum amount, and we bounced it back and forward until we worked out the minimum amount of effort for the maximum amount of return. And that's where the Follow Up Formula was born.

And we got 50%… 100%… 200%... 300% more sales just by following the formula, which is super cool.

There are three specific phases in the follow up. There's ACTION, there's TRUST, and then there's CONVERSION.

We want to reward people for taking action. We want to then build trust with them, and then we want to convert them when the time is right and sell to them, to get them to become a customer.

Want to know more about the Follow Up Formula and how it can work for you in your business? Great! 

We'd love to offer you a free consultation. Simply book a free, no obligation call with us today.