How To Assess Your Campaigns
Continuing on with our ongoing discussion about the Follow Up Formula over the recent weeks, it’s time to explore how to assess your campaigns… and why you want to.
This is Jason Buckner here, Founder and CEO of Automation Made Easy - your go-to-team for business automation
In our recent posts we’ve been looking in depth at each of the 3 phases of the Follow Up Formula and how it can help you maximise your webinar results.
Today, we're delving into a crucial aspect of running successful campaigns – how to assess your campaigns.
Best of all, I’ve made it easy for you with a simple formula you can follow when assessing – the B.L.A.T. formula.
Watch the video below or read on for all the details:
How To Make It Happen:
Now some entrepreneurs say:
- “I don't know how to make it happen.”
- “But how will I know what to say?”
- “How can I make sure it's the best it can be?”
I don't have that answer for you right now other than to follow the formula. Just follow the formula that works, right?
The truth is, you can't know. I don't even know. Just follow the formula. That is, ACTION > TRUST > CONVERSION. And then we assess the campaigns as we go, okay?
The Campaign Assessment Formula:
We have a little formula for how we assess the campaigns as well. I follow this process every time I launch a campaign.
Sometimes I just do it in my head. And sometimes I say, “Okay, we're in the build phase now we're in this phase now.” And I go through that. But you've got to follow a formula for this as well.
Otherwise it becomes overwhelming and we stop driving. We put on the brakes sometimes.
The B.L.A.T. Process:
I call it the BLAT process. Build > Launch > Assess > and Transform.
We need to follow this process.
We need to go through the BUILD phase as quickly as we can.
Then the LAUNCH phase as quickly as we can.
And then we ASSESS. We look at the numbers. We pay for learning, and then we TRANSFORM it.
If we go through the build phase slow when we do this and we perfect this and we personalise this and we make it the best it can possibly be, it could be that the market tells us that that's not okay.
So we need to go through this process fairly quickly so we can build, launch, assess and transform. And we continue doing that through our business.
What Makes Me Accountable?
Now, this is actually what makes me accountable in my business. One time, quite a few years ago, my accountant said to me one day, “Jason, what are the last three months of profit and how's that going compared to this season, last year?”
I said to him… well, I just looked at him and I said, “I don’t know.”
And I felt like a bit of a failure. I'm thinking like, “Oh, maybe I should know this.”
I said, “Well, I feel comfortable. I know there's money coming in and I'm covering the expenses and all of that's good.”
And he is like, “Well, no, that's not enough. Are you profitable? How are you going to know if you need to do things better if you're just doing this on kind of survival mode?”
So I thought to myself, “Yeah, that's really important. I've got to do this in my business, but I've also got to do this in my campaigns as well. I don't just want things coming through. I want to know every single point where we can assess it to make it better.”
That's what holds me accountable. And for you, it's going to be something else. What I usually find is chunking information and doing little bits and pieces, holds people accountable as well as engaging in this BLAT process.
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