Use AI Internally In Your Business
Quite probably, you’ve heard about how AI tools can help you with your marketing. But did you know there are so many other ways you can use AI internally in your business, to save loads of time (and perhaps your sanity!)?
Welcome to the first installment of our exciting three-part series on unleashing the power of AI within your business.
In this series, we're going to demystify the magic behind using AI tools like ChatGPT (which you can access for free!) to supercharge your business. No techno-jargon here – just a simple guide to make AI your secret weapon.
We'll look at the art of asking the right questions, or "prompts," that'll conjure up the exact information you need in action. Think of it as your AI genie – you rub the lamp with the right prompt, and voilà!
In Part 1, below, we dive into real-life examples that showcase precisely what to ask for when you need stellar content for some of the most common – and often most boring! – internal tasks that keep your business humming.
Plus, you’ll discover a nifty resource that'll turn you into a prompt-pro wizard, making your AI tool work its magic like never before.
Watch the video below or read on if you're ready to discover the secrets of how to use AI internally in your business and level up your business game:
The Art of Asking: Crafting Effective Prompts:
If you know me, you know I'm all about automating follow up in your business to make life easier, to make life more efficient, to double your sales and to go through that whole follow up process and automate it.
And, as part of automation – or as part of making life easier – I've discovered ChatGPT.
Now, I have to be honest with you… I am no expert in ChatGPT. But I bought this little package and if you'd like to know what it is, you can click on this link. All I did was spend a very small amount to get these really cool tips on how we can use ChatGPT to make our business better.
It's super cool, and these tips are really great. So I'm actually going to show you some of them. First, we’ll talking about using AI internally in your business and what sort of things we can do to make things better and easier for you.
So what I'm going to do is just some of these ‘prompts’ from the ChatGPT Bible and see what we can do to make our business better.
Competitive Research with ChatGPT:
This first one is about potentially researching our competitors. So what I'm going to do is paste the details in there.
My industry is automation. Now it's a bit like follow up. You say the right thing at the right time and you get the right results. And so in here it's the same thing. You've got to say the right thing to ChatGPT to get the right results.
So you can't just blurt out any old questions. The way you position the questions is the way you're going to get the good results inside there.
That's why buying a tool like this was so valuable for me. It shortcuts the learning process immensely, to help me get better results.
Let’s do this… competitor one. So here are the names of my top competitors in marketing automation and follow up. Okay, first one, let's go in here and say Frank Kern. And let's go in here and say Launchy. They're a business here in Australia.
And then let's go in here and say another one – Dobbin Buck.
Generate an analysis of their strength, weaknesses, and market position. Okay, so we go through and we hit enter and go ahead and get this information. And this is just churning through.
The Results Are In:
Let's have a read.
It says here:
“However, please note my knowledge base is based on information available as of September, 2021. Competitive landscape may have changed since then.”
Okay, that’s good to note.
ChatGPT even automatically gives the conversation a name. It's great!
“Frank Kern is one of the biggest in the industry now. Strength, strong personal brand.” Okay, that's important.
“Strong personal brand: Frank Kern is a well known figure in digital marketing space,”… “Marketing expertise: Kern is known for his marketing expertise, innovative strategies, content and training offers, various training programs and courses.”
“Weaknesses: limited automation focus. While Kern is a marketing expert, his primary focus may not be on marketing automation software, which could limit his offer in the niche.” Good.
“Competition: the marketing automation market is highly competitive and Kern may face challenges from more specialised competitors.” Interesting.
Then we've got here “Market position: Launchy Strength: specialised automation. Launchy specialise in marketing automation follow-up solutions that can be a strength and a competitive market. Their software may offer advanced features, functionality. Weaknesses: they don't have brand recognition.”
Frank Kern has brand recognition, so there's some details in there and so I can go and analyse and get some information here. This is a great way to gain a more important up-to-date, understanding your competitors strengths, weaknesses, and market positions.
“Consider conducting competitive research and analysing customer reviews and monitoring industry trends.” That's interesting.
Analysing Marketing Channels and Messaging:
I'm just going to go off on a tangent here. They're saying customer reviews, analyse, let's see what it comes up with. Maybe it won't give us enough information.
So 2021, aggregate reviews, customers collecting ratings and sentiment analysis, common theme. There’s a lot of stuff there that we could potentially need to go through to analyse our market.
Then we could go something like this:
“A list of marketing channels used by my top competitors. Analyse their messaging, targeting.” There we go. Give it a go.
Frank uses email marketing. He uses content marketing, social media, webinars, events, and online paid advertising. Okay, that’s good to note.
Launchy uses email marketing, content marketing, social media. Could use social media areas for improvement and competitor advantage. Personalisation, customising messages for individual leads. Automation.
So there's a bit of information in there we can use for competitive advantage… analysing our customers and see what we can be doing more of.
That sort of data collation could take you hours. But ChatGPT – when asked the right questions – can do your research incredibly quickly!
Elevating Your Brand's Tone and Style:
Okay, so the next one we are going to do is a bit more about branding and that sort of thing as well.
What I'm going to do is just do a new chat insight here. And then I'm going to go to my website and I'm going to take some copy out of my website and use that to be analysed. Let's go to presenting. And what I'm going to do is copy this bio out of here. Let's put it into there first.
So I've got that copy in there and then I'm going to put some text in: “Analyse the following text for tone of voice and style. Apply that exact style and tone of voice to all your future responses.”
Just paste that into there.
And then it goes through and it reads that:
“The tone of voice and the style provided can be described as informative, motivational, and somewhat persuasive. The text begins acknowledging the challenges of running a small business. The tone then shifts to more positive motivational one. The style is informative.”
Okay. What we could do there is do something like ask it to “Add more playfulness.”
That's cool. Already it's taking my bio and making it a bit more playful:
“Running a small business? Well, buckle up 'cause it’s no walk in the park. You've got to juggle effort, concentration, skill, dedication, and...”
I love this! This is really good. I'm actually going to use this.
This has actually rewritten my bio about professional speaking and made it a bit more fun.
It’s as simple as just doing that. And so it's super cool and you can use it for so many things just so long as you're asking the right questions inside there. Super cool.
Revamping Your Company Vision Statement:
Okay, so the next one we're going to do is have a look at our company vision statement and maybe improve that a little bit or give that a little bit of pizzazz inside there.
This is something else we can do internally with ChatGPT that, for someone who doesn’t have a writer's-brain, it might take a long time to write or rewrite this to make it good copy. But we can utilise this to make it happen fairly quickly.
So first we put in this snippet, then what we want to do is put in the top here:
“Generate a vision statement that includes these details: Introduction. Our vision is to make follow up automation easy for small business success.
Our values. We believe in empowering our customers, integrity and what we say we'll do. We hold ourselves accountable and our customer's voice is our voice. Most importantly, we love a challenge and believe in our customer's dreams. These values guide our actions, decisions,…”
And our call to action. “Join us as we make follow up automation easy for small business success. Register for our Three Biggest Small Business Follow Up Mistakes Masterclass if you want to learn more. Sign off: Jason Buckner.”
Okay, so let's give it a go again, utilising the Bible, if you like, that that has given me so much success.
“At automation Made Easy, we're driven by a set of core values that define who we are and how we operate. We believe in empowering our customers, providing them with the tools and knowledge they need to thrive in the competitive world of small business integrity is at the heart of everything we do.
We hold ourselves accountable for delivering on our promises. Our customer’s voice is our voice. We listen to their needs, we relish changes,…” “…Just as we make our follow-up automation easy for small business success, register for our Three Biggest Small Business Follow Up Mistakes Masterclass”
Okay, so that's taken a little blurb and made it a little bit better. So then we can use this in some better ways.
Creating Persuasive Project Proposals:
So let's go and take a look at seeing what we can do to utilise that. Let's take a look at this…
“I'm pitching a project to Brett McFall. I need to write a proposal for a project that is focused on following up automatically to get more attendance at a live webinar.
That what are the key deliverables and timeline for the project?
How will I ensure the project meet needs?
Write a proposal that is concise and persuasive.”
Let’s give it a go.
“I hope this message finds you well. I'm thrilled to present a proposal that addresses the core objective, increasing attendance of your live webinars through automated follow-up strategies.
Our aim is to ensure that this project aligns perfectly with your needs, delivering tangible results.”
It sounds very professional, doesn't it?
“Project title: Automated Webinar Attendance Booster.
Key Deliverables: Customised automated follow-up sequences, personalised engagement, integration with webinar platform, data-driven optimisation, comprehensive reporting.”
Well, I might change some of that.
“Approach: Thorough understanding, continuous communication, flexibility, expertise.
In our conclusion…”
Well, it's a pretty professional sounding proposal, but what I might do is this:
“Rewrite to include extra key deliverable: SMS attendance plan.”
I don’t know whether this is going to work. I’m just flying by the seat of my pants now. Let’s see what it's done.
There we go. So it's rewritten it to include that in there. Yeah, really cool!
So it's just another way that we can use it internally to save time and look more professional, okay? It’s super, super cool.
And how long did that take? Five minutes? It would've taken me a lot longer than five minutes to write a proposal like that
Want to get your hands on the ChatGPT Bible?
This handy little resource has been a game-changer for us here at Automation Made Easy.