How To Follow Up To Get Customers
Are you using the most effective strategies to follow up to get customers? If you’re not, you’re effectively saying, “I don’t want any more customers”. Ouch!
It’s Jason Buckner here, from Automation Made Easy… your go-to-team for business automation.
Today, I want to dive deep into a topic that often gets overlooked or underestimated in the world of business growth: effective follow up strategies.
Picture this: you've poured your heart and soul into developing an incredible product or service that has the potential to change lives. You're ready to make a splash in the market and attract a steady stream of customers. But here's the harsh truth - without effective follow-up, all your hard work could be in vain.
Now, I know what you might be thinking. You might believe that follow-up isn't your strong suit.
Perhaps you’re worried about coming across as pushy.
Or maybe you think you’re already following up, when you’re unknowingly taking the ineffective, lazy option (that doesn’t work!).
But here's the thing: by shying away from the follow-up process, you're unintentionally sabotaging your chances of getting valuable customers.
You see, my friend, the truth is that effective follow-up is an art that requires careful orchestration. It's not just about sporadic broadcasts and newsletters; it's about building trust, rewarding actions, and strategically converting leads into loyal customers.
And let me tell you, there's a proven formula that can skyrocket your sales and take your business to new heights.
In this blog post, we'll explore the most effective way to follow up to get customers. Let's dive in… watch the video below, implement the follow up strategies, and make your sales soar!
Do you not want any more customers?
So some people think, “I don't know how follow up will work with me.”
Others think, “Oh yeah, but that might work for them. It's not going to work for me.”
Or they might think, “I don't want to send all those emails and all of those SMSs and harass my leads.”
What they're actually saying is:
“I don't want to get any customers.”
If that's you, if you are thinking, “Oh, that's too many emails for me to send. That's gonna p*$$ off my people”… you don't want to get any customers.
Now, if someone buys and they're halfway through that process, we stop the rest of that prospect follow up process, and they become a customer. Okay? That’s super important in there. But if you are saying “I don't want to send all those emails”, you're saying you don't want to get any customers. It's as simple as that.
Or… “I'm already following up now. I'm sending one email, so I'm already doing some follow up. And then I send a couple of broadcasts, I do some new newsletters, and that's what I'm doing. I'm getting the follow up in there, so I should be getting these conversions already.”
Now, it doesn't work like that. That is not following up. That's being lazy.
Most people do it and then they think, “Oh, this is not working well.”
They try and rely on their broadcasts and newsletters to bring in all the sales and then do so many wrong things with those as well.
Let me tell you a quick story.
So there's this fellow, Brett McFall. You might know Brett, in actual fact. And Brett McFall had this program called Fast Client Formula. And that's using automated webinars to drive traffic to book an appointment with him so that he could find suitable customers for his program teaching them how to do this.
So he was using the program to teach them how to do this in their business. It was for coaches and consultants, et cetera, et cetera.
Now, he came to me and said, “Jason, I need you to help me get more sales. I need to put some emails in place because 75% of people that register for an automated webinar don't actually make it to the end of the automated webinar. So you can't actually even ask them to book yet.”
And so we worked out a little bit of a system and this is where the follow up formula came from. I took some of the stuff that I learned over the years but hadn't quite identified yet and started using it for Brett.
I'd actually been doing it for years with all the customers I've been helping on one-on-one basis, but didn't realise I didn't put it into a formula until this time with Brett.
So I put it in place with Brett. We did the ACTION, we did the TRUST, and we did the CONVERSION. And Brett got 20% more sales.
Then he asked me if I could teach his students. And so I said, yes, of course. But for me, 20% wasn't enough. Just 20% literally wasn't enough. I knew there was more in there that we could do. And so I tested what we did with Brett with a slightly different formula.
The Follow Up Formula
I tested the minimum amount of the maximum amount, and we bounced it back and forward until we worked out the minimum amount of effort for the maximum amount of return. And that's where the Follow Up Formula was born.
And we got 50%… 100%… 200%... 300% more sales just by following the formula, which is super cool.
There are three specific phases in the follow up. There's ACTION, there's TRUST, and then there's CONVERSION.
We want to reward people for taking action. We want to then build trust with them, and then we want to convert them when the time is right and sell to them, to get them to become a customer.
Want to know more about the Follow Up Formula and how it can work for you in your business? Great!
We'd love to offer you a free consultation. Simply book a free, no obligation call with us today.