Are you making the biggest mistake in lead generation? If you’re sending one welcome email and calling it a day, you might be!

Hey folks, Jason Buckner here from Automation Made Easy.

Most businesses lose thousands because they aren’t following up effectively. In this video, we’ll walk through a simple three-phase strategy that ensures your leads don’t slip away.

Spoiler alert: It’s not hard, and you can double your sales when you stop making this huge lead generation mistake and instead use this strategy. Just ask Pauline and Belinda—this system helped them turn webinars into $49,000 in EXTRA revenue! 🥳

Watch the video below now to learn how you can do the same:

The BIGGEST Mistake:

The literal biggest lead generation mistake—the hugest mistake—is that people don’t have any follow-up from their lead generation campaigns.

Say they’ve got an ebook, yeah? They have an ebook, and they put it in place. They send one ebook email, and here’s what happens: the leads just disappear. Someone opts in, they send an email with the ebook, and they think, “Oh, the links in the ebook will make the sales for me. Everything will be fine.”

It’s not. It’s the biggest lead generation mistake. Hands up if you’re guilty of this. 

Why One Email Isn't Enough

What do you think will happen with just one email? Do you think something magical is going to happen from that one, half-a**ed attempt?

I don't think so.

As we discussed before, by not following up, you’re letting thousands of dollars slip through your fingers. Most businesses either don’t follow up or don’t do it effectively.

Here’s the thing: 95% of sales are made in the follow-up—and they usually happen after seven interactions.

The Three Phases of Follow-Up

1. Action Phase
   • We reward people for taking action when they opt in for our freebie or offer.
   • We send them what they signed up for and ask them to take the next step.
2. Trust Phase
   • This is where we build trust. Most people don’t know us yet—they saw something shiny online and clicked.
   • We need to stand out and build trust with them through consistent, focused content.
3. Conversion Phase
   • Once trust is built, we guide them toward the action we want them to take.

Action Phase: Rewarding Their First Step

The first mistake is not following up.

In the action phase, we reward people for taking action.

• We send them the ebook or free report.
• But we also ask them to take the next step.

For example, if the freebie is an ebook about the three biggest mistakes businesses make when paying for leads, the next step might be to:

• Create videos around the same content.
• Split the ebook into three short videos—and send these videos by email.

Trust Phase: Building Connection Through Value

In the trust phase, we need to deliver more than just the ebook. But it should still align with what we initially promised—don’t dilute your message by saying, "Here’s a bit of this and a bit of that."

For example:

• If your ebook is about the three biggest mistakes, create videos on the same topic—one video per mistake.
• Focus your follow-up on the same core content, ensuring it’s clear and aligned.

This way, you’ll stand out, build trust, and guide them step by step.

Example: Pauline's Webinar Strategy

Let’s talk about Pauline's webinar.

She had some sales but not enough. People just didn’t trust her yet.

Here’s what we did:

1. We sent action-based emails to encourage people to engage.
2. We created three trust-building videos from her webinar content. Each video addressed one problem, one solution, and the next step.

The result?

• 2 sales directly from her webinar.
• 5 more sales from the trust-building emails.

That’s $15,000 in revenue just from building trust!

The Power of Consistent Follow-Up

77% of the sales wouldn’t have happened without follow-up.

For Pauline’s campaign, we:

• Delivered action-based emails to encourage people back to the webinar.
• Sent three trust-building videos to nurture them.

Conversion Phase: Turning Trust into Action

After building trust, we move to the conversion phase.

This is where we directly guide people to the action we want them to take. For Pauline, it was booking a call.

Belinda’s $30,000 Success

We followed the same process for Belinda:

1. Action emails.
2. Trust emails.
3. Conversion emails.

The result?

• $30,000 in sales from the conversion emails alone.

Follow-Up in Practice

The mistake most businesses make is only sending one email.

Here’s what we should do instead:

1. Action Phase: Send the welcome email and tell people what to do next.
2. Trust Phase: Send five trust-building video emails.
3. Conversion Phase: Use automation to adjust messaging based on engagement:
   • If someone watches your videos, follow up with targeted conversations.
   • If they don’t engage, adjust your messaging accordingly.

Using Automation for Personalization

With marketing automation platforms, you can:

• Track engagement and adjust follow-ups.
• Make conversations more personal and relevant.

Automation makes your business run better and helps people feel like they matter. They're not just another number.

Final Thoughts

The key to doubling your sales is consistent follow-up.

Most businesses aren’t doing this—they send one email, then wonder why their lead generation isn’t working. The reality is: this is never enough.

Here’s the process to follow:

• Action: Reward the opt-in and provide the next step.
• Trust: Build connection with focused, consistent content.
• Conversion: Guide them toward the desired action.

When you follow these three phases, you’ll see a huge difference.

That’s how Pauline and Belinda made thousands of dollars by simply following up. You can too.

If you're keen to know more about how to implement this in your specific business, why not book a no obligation FREE strategy call with us? 

Simply click the button below and choose a time that suits you.

Hey folks, Jason Buckner here from Automation Made Easy and I-Convert Summit. Today, I want to share a story about a little marketing oops that ended up costing a small business thousands in lost revenue… and handed it all over to a competitor. Fingers crossed you're not making the same mistake!

The Incident: A Long-Lost Customer And A Surprise SMS

I was all set to go on a mini-rant about this, but instead, let’s just call it a learning moment from something that happened to a friend of mine. At first, I was a bit frustrated on behalf of the business concerned, but then I realized… not everyone knows the ins and outs of following-up with SMS like I do. So, consider this a valuable tip for you and your business.

Here’s what went down…

My friend took her son to a local optometrist about 4.5 years earlier for an eye issue. As part of the booking process, she handed over her name and phone number—pretty standard stuff, right?

Unfortunately, the optometrist couldn’t help, so they went elsewhere and haven’t been back since. End of story, right? Or so you’d think.

Fast forward to 4.5 years later and she suddenly gets a marketing SMS from that same practice, announcing a sale with 10% off all frames during the following month.

It took her a few minutes to figure out who this message was even from and why she was getting it. After some online sleuthing, she realized it was from that optometrist she visited 4.5 years earlier! Naturally, she replied with a big “STOP” to opt out of any more messages. I mean, they hadn't been in touch for years and she couldn't even remember who they were! Why did they feel it was okay to suddenly start marketing to her?

The Follow-Up Fail: Where It All Went Wrong

Now, here’s the thing…

Following up with your customers via SMS is crucial, especially for small businesses. BUT… you’ve got to do it the right way, or it can turn into a classic follow-up fail, just like in this example.

So, points to this practice for understanding the value of SMS in their business. But this was not the way to go about it. You can’t just pop up out of the blue years later and expect your clients to remember you—or even care—if you haven’t kept in touch. Not even a “Hey, how’s it going?” for all that time.

I really wish they had chatted with me first, because there’s a simple SYSTEM they could’ve used that would have made all the difference. I’m guessing my friend wasn’t the only one who hit the “STOP” button.

The Competitor’s Win: How a Follow-Up Fail Cost Thousands

A little side note: The new optometrist my friend took her son to after that first one couldn’t help? They’ve been nothing short of amazing.

Their service, customer care, and follow-up game have been so on point that my friend and her son have spent literally thousands of dollars with them over the last 4.5 years on eye treatments, glasses, prescription sunglasses, and more. Plus, they’ve sent a bunch of new customers their way.

Oh, and did I mention they’re a bit pricey? But their clients are more than happy to pay for the quality service and the personalized (yet automated!) follow-ups they get.

Avoiding a Follow-Up Fail: The Simple Solution

SMS marketing is an incredibly valuable tool for small businesses, offering a direct line to your customers. But as we’ve seen, there are a few pitfalls to watch out for, and one wrong move can turn into a costly follow-up fail.

That’s where Automation Made Easy comes in. We’re here to help you set up your SMS marketing so it’s personalized, timely, and most importantly, effective... without the risk of those embarrassing mistakes. 

Not sure exactly how to use SMS marketing in YOUR business?

If you're keen to find out more about how you can use SMS marketing in your specific business - and how to use it the RIGHT way - why not book your free, no obligation, no hard sell SMS strategy session today.

This 45-Minute Strategy Session may likely be the catalyst for taking your business to the next level. 

If you're not already using SMS Marketing, get ready to take your marketing strategy to the next level.

In our latest video, I share some super powerful insights on SMS marketing. You'll discover when to use it, how it can boost your engagement and the best practices to avoid pitfalls.

Watch this quick, content-only video below now to learn how SMS marketing can transform your business:

Hey folks, Jason Buckner here from Automation Made Easy and I-Convert Summit. Today, I want to talk to you about SMS marketing—when to use it, when not to use it, and what to be cautious about.

SMS marketing is a powerful tool with incredibly high engagement rates. However, knowing when and how to use it can make a significant difference in your marketing success. In this post, I'll share key instances where SMS can be highly effective and offer some crucial tips to avoid common pitfalls.

Declining Email Engagement

The problem many marketers face today is declining email open rates. With average open rates now around 18%, and even the best campaigns peaking at 40-50%, it's increasingly challenging to reach your audience through email alone. Additionally, the volume of emails people receive has doubled in the last two years, making it even harder to stand out in a crowded inbox.

Lost Opportunities

Imagine putting in all the effort to craft the perfect email campaign only to see it buried in your recipient's overflowing inbox. Your crucial messages, webinar invites, or lead magnets go unnoticed, wasting your resources and missing valuable opportunities to engage your audience. This is where SMS marketing comes in as a game-changer.

Leveraging SMS Effectively

SMS offers a much higher engagement rate, with a staggering 98% open rate and 90% of messages read within the first 30 seconds. Here are three key times to leverage SMS in your marketing strategy:

Event Registrations: When someone opts in for a webinar or live event, send them SMS reminders to ensure high attendance. This simple step can boost your show rate from an average of 30% to 40-50%.

Lead Magnets: Always request a mobile number when someone opts in for a lead magnet. Use SMS to confirm their subscription and send content. This approach ensures they see your message amidst the email chaos.

Sales Bookings: For businesses relying on sales calls, SMS is crucial for appointment confirmations and reminders. Sending SMS reminders the day before, an hour before, and 15 minutes before the call can increase your show rate by up to 37%.

Cautions For SMS Marketing

While SMS is incredibly effective, it's important to use it wisely:

• Frequency: Monitor opt-out rates to determine the optimal frequency for your SMS campaigns. If opt-outs increase, reduce the frequency of your messages.
• Opt-Out Process: Ensure you have an automated opt-out process in place. This could be as simple as allowing recipients to reply with "STOP" to unsubscribe.
• Compliance: Be aware of legal regulations regarding SMS marketing in your region. In Australia, for example, SMS spamming can lead to hefty fines.

Maximizing Engagement With SMS Marketing

SMS marketing can significantly enhance your engagement rates when used appropriately. By focusing on key moments such as event registrations, lead magnet confirmations, and sales bookings, you can ensure your messages are seen and acted upon. Just remember to monitor your campaign's impact and maintain compliance with opt-out processes to avoid spamming issues.

Not sure exactly how to use SMS marketing in YOUR business?

If you're keen to find out more about how you can use SMS marketing in your specific business, why not book your free, no obligation, no hard sell SMS strategy session today.

This 45-Minute Strategy Session may likely be the catalyst for taking your business to the next level. 

The ability to maximize leads, engagement and show up rates is essential for business growth. In this video below, discover how Bonjoro can transform your follow-up process and significantly boost your connection and conversion rates.

Hi, Jason Buckner here from Automation Made Easy. Now, you know, I'm all about automating follow up in your business so that you can get more connection and more engagement with your leads to get them to convert into customers. Get more connection, more engagement with people that register for your events so that they turn up to your events and connection. And get more engagement with your customers so that they continue to be customers, they engage in your course or in your product, and they continue to go with you down a journey.

Well, have I got something for you? How would you like to get more engagement with those leads that opt in for your free reports or for your lead magnets? That's number one. 

How would you like to go from say, 30 to 40% show rate on your webinars up to 60 to 70%?

How would you like to get more customer engagement for those customers that aren't giving you the things that you need to help them?

And how would you like to get more engagement from those people? How would you like to get more engagement overall with all the stakeholders in your business? Would that be cool?

Introduction to Bonjoro - Personalize Your Follow-Ups:

So I use this system, I use this tool called Bonjoro. Okay? B-O-N-J-O-R-O. And, there's a link below and you know, there's all information around here. But stay with me just for now. Okay?

I use Bonjoro and one of my customers actually said to me about four or five years ago, she said to me, "Jason, have you tried Bonjoro?" And I said, "No, I don't know what it is, but let me go and check it out."

And I downloaded an account of Bonjoro and I sent a couple of videos. For those of you that don't know, it's a tool where you get the app and I'm using my phone to record, so I'll use my screen as a prop, okay?

My case rather as a prop where you swipe and you record a video and it sends a personalized video to whoever you need. Okay? So that's basically what it does.

Real-Life Success Stories with Bonjoro:

And so the first thing I did, I thought, "Hmm, I don't think this is going to work". But I sent two videos out, okay? I sent two videos to two quotes that I'd quoted and they'd gone dead in the water. I'd emailed them, I'd called them I'd SMS them, and I was getting no response from them whatsoever. I beg your pardon? Three. I sent it out to three. Two of them, I sent the personal message to giving them some more information, asking them some questions. Two of them became customers, one of them did not. I sent three video messages out.

They were about 90 seconds each. And it gained for me about $15,000 in my business!

Okay? So that's number one tool where I use it.

Boost Webinar Attendance with Personalized Videos:

Number two tool, where I use it is mostly for me is when people register for one of my webinars or one of my live events. Now, when I have registrations, I send a Bonjoro to every single person that registers and I send them a personalized message, okay?

In all of this space where we've got AI, you know, doing everything for us and we can automate anything that we can, what we are missing is that personal connection. And so that's why this is really good.

And so by using Bonjoro to send a personalized video message to someone, and I'll show you some more of that in a moment, sending them a personalized video message is getting more bums on seats when it comes to live events, more bums on seats when it comes to webinar registrations and show rate in there as well.

So it's super cool. In actual fact, when I first started using it for webinars, it took me from about 50% show rate up to 60 to 70% show rate on my live webinars. So it's super important to use it in your business.

Maximize Engagement with Lead Magnets and Event Registrations

Other places you can use it. Lead magnets, webinar registrations, live event registrations. When someone becomes a customer, send them a personalized message. Tell them the next steps of what you want them to do. Or for quotes, follow up. When someone books an appointment with you, send them a personalized message of what comes next. Personalized message is the most important thing inside here. Okay?

Here's Exactly How To Use The Bonjoro App:

Let's go and take a look at what it looks like inside the Bonjoro app.

So the first thing you can see there is an empty screen. But in actual fact, what I'm waiting for is a trigger to come across and automatically go into my phone. Just like say an SMS trigger might come onto my phone.

And then what I do is I swipe that trigger and go and record a message. So we set up triggers in our CRMs to automatically send across, but while we're waiting for that trigger to come through, I'm going to go and take a look at what sorts of things you can do inside the Bonjoro app.

There it is there. So we're going to click on that and you can see inside there, there's a few that I didn't do 'cause they were last minute registrations for one of my events. But up the top there, we can see the well, I've have put a few in there as my test account.

You can see there, there's lots and lots of Bonjoros, but here's this one's The 3 Blunders registration. So that was one of my webinars.

An Example Of What To Say In Your Message:

So what I can do is click on this record button at the top, and then I go through to here, and then I click on the record button and I say:

"Hey Jason, it's Jason Buckner here from Automation Made Easy, I Convert Summit and the follow up formula. And I just wanted to reach out to you for, and congratulate you for registering for my blah blah blah event. The three blunders event it is in this case. And tell you how excited I am to share this information with you. You know, there's there's three big blunders that business are making with their websites that are really affecting them and costing them sales blunder number one, two, and three. Okay? So if you've got any questions, just hit reply and let me know. Otherwise, I look forward to seeing you on the event."

And I insert in the event date. This event was actually an event in the past, but I insert that in and then I hit stop there. And you can see at the top there, it's got my video up there. I can't really point to show you, but you can see here, welcome to AME. I can send this on particular templates that I have set up, depending on what my call to action is. And say if my call to action might have been to book in what I should have said in the video is just click on the link down below and book in for your free strategy session. Does that make sense? So click on the link down below and book in for your free strategy session where I can help you with blah, blah, blah, blah, blah.

Automate and Personalize - The Best of Both Worlds:

Okay? And so immediately all of a sudden we're doing two things. Number one of three things, we're following up with someone who's taken a step in the right direction. And then number two thing is we're telling them about our call to action. And number three, we're giving them a personal message. So like I was saying before, there's multiple and then you just click on confirm and send, and then it goes off and it sends that to the person. Okay? And so it sends that off to them. You can see there it's uploading, and then within minutes it's sent through and it's in their inbox.

So as simple as that, we've sent a video across to someone. We've personalized it, we've automated the trigger. And then we've gone ahead and and sent it through so it's in their inbox. Now, I even go one step further with this sort of thing where if someone doesn't engage - and I use Zapier for this. But if someone doesn't engage within 45 minutes, I send it to them as an SMS as well. I trigger an automation to go and send it to them as an SMS.

Just some super cool things you can do to increase your engagement. To stand out from everybody else and personalize your communications.

Now, when I do this for a webinar, for example, I spend about an hour a day sometimes, depending on how big the webinar is. Sometimes less than that. Sometimes 15 minutes a day.

Why Bonjoro is a Must-Have Tool:

Is it worth 15 minutes a day in your business to go and get more people turning up to your webinars to go and get more people engaging with your lead magnets?

I think it is - 15 minutes a day. I send out, you know, multiple 60 to 90 second personalized videos where it gets engagement, it shows that I care, which I do care about people's businesses, and then and then gives them a call to action to take the next step as well.

Speaking of call to action, if you want to implement this into your business, just go down below this video and you'll be able to see where you can book in for a free strategy session, where we can look at some key points in your business and see whether Bonjoro is going to be a solution for you. See you in the follow up.

Your Chance To Explore How Bonjoro Can Help You In YOUR Business!

Keen to find out more about how Bonjoro can help your business to maximize leads, engagement and show up rates? Book your free, no obligation, no hard sell strategy call today.

This 45-Minute Strategy Session will likely change how you follow up with clients forever.

CLICK HERE To Book Your Free, No Obligation Strategy Session

Many business owners like to continually improve customer experience but let's face it... sometimes it can take so long to know what to do and how to implement it.

The good news is, this can be so much quicker and easier than you may think.

Today, we're continuing our deep dive into the exciting world of using AI (yep, that includes the fantastic ChatGPT!).

In our third and final post for this series, we’re going look at how to use AI to supercharge and improve customer experience.

If you missed Part 1 and Part 2, where we looked at specific examples of how you can use AI internally in your business and for content marketing, you can check those out here (Part 1) and here (Part 2).

So this week, we’re going to explore how AI can take your customer experience game to the next level and the fantastic benefits it brings, not just for you but for your customers too.

Picture this: You're a small business owner, hustling hard to make your place in the market.

You've got an amazing product or service, but there's one thing that can take you from good to legendary – providing your customers with an unforgettable experience.

Now, why on Earth would you want to enlist the help of AI to make this happen?

Great question!

Using AI to improve customer experience can be a game-changer for both business owners and their customers. Let's dive into the fantastic benefits it offers to both sides of the coin.

Benefits Of Using AI To Improve Customer Service:

Efficiency Boost: In addition to using AI tools that are designed to handle routine tasks like answering common customer queries, processing orders, and managing appointments 24/7, other AI tools can help you to better understand and help your customers.

This frees up valuable time for business owners to focus on more strategic aspects of their operations.

Cost Savings: By automating repetitive tasks, businesses can reduce labor costs. AI can often handle customer inquiries and support without the need for a large customer service team, especially during non-business hours.

Data-Driven Insights: AI can analyse vast amounts of customer data to identify trends, preferences, and areas for improvement. This data-driven approach helps business owners make informed decisions and refine their customer experience strategies.

Personalisation at Scale: AI can create highly personalized experiences for customers by analyzing their behavior and preferences. This personalisation can lead to increased customer loyalty and higher conversion rates.

Improved Decision-Making: AI-powered analytics and predictive models can provide business owners with actionable insights to optimise their product offerings, pricing strategies, and marketing campaigns.

Competitive Advantage: Businesses that leverage AI to enhance customer experiences often stand out in the market. Customers are more likely to choose companies that provide efficient, personalised, and convenient interactions.

In summary, using AI to enhance customer experiences benefits business owners by streamlining operations, reducing costs, and providing valuable insights. Simultaneously, customers enjoy improved accessibility, personalisation, and efficiency when interacting with businesses.

It's a win-win situation that propels businesses to new heights while delighting their customers along the way.

Let’s look now at some specific examples of how we can use ChatGPT, the AI tool we’ve been demonstrating in this series of posts, to help improve customer service.

Develop A List Of FAQs For Customers:

Firstly, we’re going to ask for ChatGPT’s help to develop a list of FAQs for our customers.

Here's what I entered as the prompt (instructions):

"Here's a summary of what Automation Made Easy does..."

(Here, I copied some text from our website to give ChatGPT a very general idea of what we do.)

Then I added:

"Write a list of frequently asked questions and answers that will provide helpful information for my customers."

And here's what ChatGPT generated for me in just a few seconds:

That's pretty good! For less than 10 seconds, that's saved me so much time! Now I just need to go over those FAQs and edit them a little as some of the information isn't quite right. But it's a very good start.

Increasing Customer Retention

Okay, so what about increasing customer retention. How could AI help us with that?

There are so many ways AI can help with this, but for our example I decided to ask a very general question to help come up with some ideas.

Here's what I entered:

“I'm looking for creative ideas to improve customer retention for my automation services business. Can you provide me with some options?”

Here's what ChatGPT gives us:

For any sort of brainstorming and ideas like this, you can keep digging deeper if you want to. The thing is, you can brainstorm and get new ideas you may never have thought of, even if you're working on your own.

And the good news here is that Automation Made Easy is already doing many of these customer retention strategies. 🙂

Managing Communication With Clients:

Now, let’s see how ChatGPT goes with managing communication with our clients.

One way that we regularly use ChatGPT in our business is to rewrite emails that I need to send.

But sometimes you can get stuck even getting started, right? Or maybe you get a customer complaint and are stumped on how to reply.

So for this example, I began by asking ChatGPT the following:

"One of our customers is complaining about not being able to attend our live webinar at the scheduled time. Please write an email to respond that shows I understand them and will do everything to help them solve this problem."

And the response was:

We Could Request A Rewrite:

This reply is pretty good, but perhaps a little too formal for our style. So in this case, I would ask ChatGPT to rewrite this in a slightly more relaxed, conversational tone.

Of course, you can also edit the response further before sending it.

The point is though, that in each of these examples, AI has helped us to get over that initial staring-at-a-blank-screen-not-knowing-where-to-start phase. It's then given us a great draft we can work with.

Your Chance To Get Hold Of Our AI Secret Weapon - The ChatGPT Bible!

The ChatGPT Bible is a nifty little resource that has been a game-changer for us here at Automation Made Easy. It's where we get many of the prompts we ask from. 

The better your instructions - or prompts - the better the results you'll get. 

Grab your own copy here: ChatGPT Bible

Do you know how to use AI for content marketing? If so, are you sure you’re getting the most from your AI tool?

Welcome to the second installment of our three-part series on unleashing the power of AI within your business. If you missed Part 1, where we looked at specific examples of how you can use AI internally in your business, you can check that out here.

In this series, we're delving deep into the magic behind using AI tools like ChatGPT (which you can access for free!) to supercharge your business. We're keeping it simple, showing examples of how we use this super-weapon in our business.

Watch these videos below, then schedule time THIS WEEK to start testing out your own personal AI assistant in your business:

Use AI For Your Content Marketing:

Hey, it's Jason Buckner here from Automation Made Easy and the Follow Up Formula.

Alright, so this week we're going to have a little dig into what we can do with ChatGPT some more. I have to tell you, I'm just loving it so much.

I'm using it for so many things. For example, I'll write an email that might be an invitation to a speaker to come and speak at an event. It's terrible. I put it into ChatGPT and I literally say “Rewrite this email” and ChatGPT makes such a good sense of it.

Anyway, maybe I'll dig into that a little bit later. But for now, let's go and have a look at how we can use ChatGPT in some content marketing type scenarios.

Research Your Ideal Client’s Pain Points:

First we're going to have a look at what we can do with our ideal customer’s pain points. So let's take a look here.

“Write an emotional 500 word journal entry from the perspective of a small business owner who is struggling with email deliverability. They feel stress and anxiety and want to have a successful email follow up.” Let's give that a go.

And we hit go. I'd like to say we put our feet up and go from there, but in actual fact we can't because it works so quickly!

Here’s what ChatGPT gives us:

So it's pretty dramatic I guess, but it certainly has put it in perspective.

Understand Your Ideal Client's Problem Further:

Now, let's add to that then…

“Describe the potential frustrations of someone who wants to follow up and get more sales, but cannot do it because the technology is struggle.”

There we go… let's have a look at that.

“The frustration of someone who wants to follow up and generate more sales but is struggling with technology and can be incredibly demoralising. Insufficient CRM Systems, Integration Challenges: Modern businesses rely on a multitude of software tools for various purposes from email marketing to inventory management.”

Yeah, connecting them all up is quite difficult, isn't it?

“Email Deliverability Issues: As mentioned in the previous journal entry, email deliverability…” You can see it's referring to that previous response, which is really good.

And there are quite a few points of difference for small business. I could be writing an article on each one of these and digging in there and going a little bit deeper. Maybe I will.

But let's take the next one… “What are some of the common desires and frustrations of small business owners?”

Let's go and dig into that some more.

See what it seems to be doing, which is really cool, is taking the chat and making the responses in reference to the things above.

“Financial success, independence, passion and purpose, growth and expansion, customer satisfaction, work life balance.”

Look… “work life balance”. You could write a whole series on that, couldn't you?

“Frustrations, financial challenges, regulatory burdens, marketing and visibility.”

That's the biggest one, isn't it? Being able to market your business and get new leads coming in.

Find Your Audience:

Let's have a look here now. I love this one. Let's see how it goes though. “List 20 possible types of audiences on Facebook who could be interested in follow up solutions for small business.” Let's give that a go.

“Entrepreneurs, marketing managers, sales teams, eCommerce…”

It's giving me the types of people that could be a Facebook audience now because I asked for 20 possible audiences on Facebook. So audiences on Facebook, these are people we can target on Facebook. That's a really cool thing to do there as well.

Super-Engaging YouTube Script:

For this next one I'm actually going to add onto this chat. Now that we have some of the details of what small businesses are going through, let’s put in here: “Can you write a super engaging YouTube video script on email follow up?”

Let's take a look at that…

“[Opening with some exciting music and visuals of successful business and entrepreneurs.]

Host (smiling and energetic.): Hey there folks. Welcome back to Automation Made Easy’s YouTube channel, the place where we share game changing insights to supercharge your business.

Today we have got a topic that's an absolute game changer for email follow up.

[Cut to quick shots of people on their phone, using their phones and computers, checking their emails.]”

It's pretty cool!

“Host: Think about it. How many times have you received an email and thought, I'll deal with this later, and then it gets buried in your inbox or perhaps you're a business owner and your email responses have been about as active as a sleeping sloth. Well that changes today.

[Exciting graphic transitions]

Part 1: The Power Of Email Follow Up

[The host stands in front of a whiteboard with Power Of Email Follow Up written on it.]”

This is pretty cool. Let's go through the rest of it.

“Let's kick off by understanding the incredible power of email follow up. Did you know that on average it takes five interactions to close the sale? Yes, you heard me right – FIVE!”

Actually, it's five to seven so it's slightly incorrect there, but…

“Host: People need time and reminders. Email follow-up is your secret weapon.”

It's actually talking the language that I usually talk, so that's really quite cool.

“Part 2: The Art Of Email Follow Up

Now let's talk about the art of perfect email follow-up. I've got some golden nuggets for you. First, timing is everything.”

Yes, it is everything. This is really quite cool.

“Part 3: Tools And Tricks For Automated Follow Up

[Host at a desk with a computer demonstrating your…]

Now let's dive into tools and tricks for automated follow up. If you're a small business owner, you don't have to do all the heavy lifting yourself.”... “With the right email marketing software, you can do the automated follow up yourself.”

Yeah, this is really good.

But Can AI Write A Quality Blog Post?

Okay, so now I'm going to dig a little bit deeper. I'm going to try and see if this is going to get a little outside the box.

“Can you write a 500-word blog post on email marketing and follow up with Keap” (the software that I use) “mentioning the benefits of:

Email deliverability

Increased sales

Increased engagement

Then turn it into engaging YouTube video script.”

Okay, so we're going a little deeper there.

First, it'll do the article…

“Supercharge your email marketing follow up with Keap

Are you looking to take your email marketing game to the next level? If so, you’ve come to the right place.”

Yeah, it looks pretty good.

“Improved email deliverability, authenticate your domain, monitor email performance, automate list management.”

This is really quite cool. So it's gone and it looked up the features of Keap CRM and then put it into the document. That's very cool.

“Skyrocket your sales, automate follow up sequences, enhance engagement, design stunning emails, AB testing, automated responses.”

All of these things Keap does, but I didn't tell it that. It's gone and looked that up, which is really quite cool. And then it's done a YouTube script in there as well.

What About Open-Ended Prompts?

I'm going to be a little bit less direct in this example, okay? I'm going to do what we call open-ended prompts.

So I'm going to do a new chat, completely new in this case. And let's go in here:

“Can you write a script for my upcoming podcast episode on doubling your sales with email follow up?”

Okay, let's give that a go.

“… Before we get into that, if you're enjoying the show, please take a moment to subscribe here.”

So it's doing the right thing with a podcast.

“Segment 1: the importance of email follow up, nurturing relationships, reengaging leads, personalization.

Segment 2: crafting email follow up sequences…

And segment your list… Timing is key… Provide value…  AB testing.” 

Yeah, so this is really upper level kind of stuff, but it's really cool.

“Mistakes to avoid: over emailing, generic content.”

Yeah, you can be very specific with marketing automation.

“Ignoring analytics… Start segmenting, test and optimise…”

You know, this is really quite cool and really quite easy.

More Specific:

Now, my brain has just gone off on a tangent. I'm going to do something like this:

“Write a 500-word article on using SMS for appointment booking. Include stats on attendance.”

I'm going pretty specific here, but let's see if it comes up with what I need.

“Boosting Appointment Attendance With SMS Booking: A Game Changer

In today's fast paced world…

The SMS Booking Revolution

SMS booking is a streamlined method that allows customers to reserve appointments through text messages.”

Not quite what I was after, but…

“High confirmation rate: Studies show that SMS have got a high confirmation rate…

Reduced no show rates: no shows can wreak havoc on businesses causing lost revenue and disruptions to schedules. SMS booking, with its high confirmation rates, helps combat this problem effectively. Businesses will report up to a 50% reduction in no-show rates after its implementing SMS appointment reminders.”

That's gone up. It used to be about 37%.

“Convenient and timely updates…. personalised communications.

Why SMS works so well: Mobile accessibility, instant delivery, non-intrusive simplicity.”

So this is pretty good – a 500-word article on something that I'd given it no previous information on, so you can get creative in there.

Multiple Requests In One Prompt:

Now I'm just going to get creative in this one here. I'm going to copy a problem that ChatGPT gave to me previously. And I'm going to say: “Write a 500-word article on email deliverability: emails may end up in spam folders or not be delivered at all, which can negatively impact campaign effectiveness.”

Let’s see what we get for an article on that…

“In the digital age, email marketing remains a cornerstone of communication.”

I feel it's a bit pompous here. I think it's given me some pompous communication inside there.

“The spam folder conundrum, sender reputation, content triggers, misconfigured email servers, high complaint rates… “

Yeah, all of that is relevant, but what I'm going to do is say: “Rewrite as if you were talking to an eight year old.”

Let's see what that does.

“…little email enthusiast…” – Maybe it's taken me quite literal in writing this for an eight year old. But, often we're told when we're writing our content and we're speaking in public to use language that you would use with an eight year old. Maybe I need to ask that again. Although actually, it's very simple to understand, isn't it?

“Use kind words. Ask for permission, keep your friends happy. Listen to the rules.”

It's literally for an eight year old. So we might change that and say: “Now rewrite to an adult.”

A Little Too Simplified?

Let's give that a go…

“Let's chat about something important. Email deliverability. It's like making sure your mail gets to the right mailbox, but in the digital world, even though we're adults, sometimes our emails end up in the spam folder.”

Maybe we don't need that line. But yeah, it does take you quite literally, but it's a good result.

“Why do emails go into spam? Sometimes bad behaviour – if someone sends lots of annoying or sketchy emails. Tricky words – imagine if people use secret words to talk about stuff.”

So we simplify the words. People can read them quicker and comprehend them much quicker, which is why we communicate like we're talking to an eight year old sometimes so that it's comprehended very quickly. And that's rewritten that for me. It's not a bad start.

We might use that in one of our upcoming blog posts because it's pretty good. You know, it's fairly simple, although it's probably repeating on something we've done before. But you could even take a blog post and have ChatGPT rewrite it in a more modern voice or something like that, and then utilise that as well. It’s just super cool. I love it!

Want to get your hands on the ChatGPT Bible?

The ChatGPT Bible is a nifty little resource that has been a game-changer for us here at Automation Made Easy. It's where we get many of the prompts we ask from. 

The better your instructions - or prompts - the better the results you'll get. 

Grab your own copy here: ChatGPT Bible