Are you making the biggest mistake in lead generation? If you’re sending one welcome email and calling it a day, you might be!

Hey folks, Jason Buckner here from Automation Made Easy.

Most businesses lose thousands because they aren’t following up effectively. In this video, we’ll walk through a simple three-phase strategy that ensures your leads don’t slip away.

Spoiler alert: It’s not hard, and you can double your sales when you stop making this huge lead generation mistake and instead use this strategy. Just ask Pauline and Belinda—this system helped them turn webinars into $49,000 in EXTRA revenue! 🥳

Watch the video below now to learn how you can do the same:

The BIGGEST Mistake:

The literal biggest lead generation mistake—the hugest mistake—is that people don’t have any follow-up from their lead generation campaigns.

Say they’ve got an ebook, yeah? They have an ebook, and they put it in place. They send one ebook email, and here’s what happens: the leads just disappear. Someone opts in, they send an email with the ebook, and they think, “Oh, the links in the ebook will make the sales for me. Everything will be fine.”

It’s not. It’s the biggest lead generation mistake. Hands up if you’re guilty of this. 

Why One Email Isn't Enough

What do you think will happen with just one email? Do you think something magical is going to happen from that one, half-a**ed attempt?

I don't think so.

As we discussed before, by not following up, you’re letting thousands of dollars slip through your fingers. Most businesses either don’t follow up or don’t do it effectively.

Here’s the thing: 95% of sales are made in the follow-up—and they usually happen after seven interactions.

The Three Phases of Follow-Up

1. Action Phase
   • We reward people for taking action when they opt in for our freebie or offer.
   • We send them what they signed up for and ask them to take the next step.
2. Trust Phase
   • This is where we build trust. Most people don’t know us yet—they saw something shiny online and clicked.
   • We need to stand out and build trust with them through consistent, focused content.
3. Conversion Phase
   • Once trust is built, we guide them toward the action we want them to take.

Action Phase: Rewarding Their First Step

The first mistake is not following up.

In the action phase, we reward people for taking action.

• We send them the ebook or free report.
• But we also ask them to take the next step.

For example, if the freebie is an ebook about the three biggest mistakes businesses make when paying for leads, the next step might be to:

• Create videos around the same content.
• Split the ebook into three short videos—and send these videos by email.

Trust Phase: Building Connection Through Value

In the trust phase, we need to deliver more than just the ebook. But it should still align with what we initially promised—don’t dilute your message by saying, "Here’s a bit of this and a bit of that."

For example:

• If your ebook is about the three biggest mistakes, create videos on the same topic—one video per mistake.
• Focus your follow-up on the same core content, ensuring it’s clear and aligned.

This way, you’ll stand out, build trust, and guide them step by step.

Example: Pauline's Webinar Strategy

Let’s talk about Pauline's webinar.

She had some sales but not enough. People just didn’t trust her yet.

Here’s what we did:

1. We sent action-based emails to encourage people to engage.
2. We created three trust-building videos from her webinar content. Each video addressed one problem, one solution, and the next step.

The result?

• 2 sales directly from her webinar.
• 5 more sales from the trust-building emails.

That’s $15,000 in revenue just from building trust!

The Power of Consistent Follow-Up

77% of the sales wouldn’t have happened without follow-up.

For Pauline’s campaign, we:

• Delivered action-based emails to encourage people back to the webinar.
• Sent three trust-building videos to nurture them.

Conversion Phase: Turning Trust into Action

After building trust, we move to the conversion phase.

This is where we directly guide people to the action we want them to take. For Pauline, it was booking a call.

Belinda’s $30,000 Success

We followed the same process for Belinda:

1. Action emails.
2. Trust emails.
3. Conversion emails.

The result?

• $30,000 in sales from the conversion emails alone.

Follow-Up in Practice

The mistake most businesses make is only sending one email.

Here’s what we should do instead:

1. Action Phase: Send the welcome email and tell people what to do next.
2. Trust Phase: Send five trust-building video emails.
3. Conversion Phase: Use automation to adjust messaging based on engagement:
   • If someone watches your videos, follow up with targeted conversations.
   • If they don’t engage, adjust your messaging accordingly.

Using Automation for Personalization

With marketing automation platforms, you can:

• Track engagement and adjust follow-ups.
• Make conversations more personal and relevant.

Automation makes your business run better and helps people feel like they matter. They're not just another number.

Final Thoughts

The key to doubling your sales is consistent follow-up.

Most businesses aren’t doing this—they send one email, then wonder why their lead generation isn’t working. The reality is: this is never enough.

Here’s the process to follow:

• Action: Reward the opt-in and provide the next step.
• Trust: Build connection with focused, consistent content.
• Conversion: Guide them toward the desired action.

When you follow these three phases, you’ll see a huge difference.

That’s how Pauline and Belinda made thousands of dollars by simply following up. You can too.

If you're keen to know more about how to implement this in your specific business, why not book a no obligation FREE strategy call with us? 

Simply click the button below and choose a time that suits you.