How To Use AI For Content Marketing
Do you know how to use AI for content marketing? If so, are you sure you’re getting the most from your AI tool?
Welcome to the second installment of our three-part series on unleashing the power of AI within your business. If you missed Part 1, where we looked at specific examples of how you can use AI internally in your business, you can check that out here.
In this series, we're delving deep into the magic behind using AI tools like ChatGPT (which you can access for free!) to supercharge your business. We're keeping it simple, showing examples of how we use this super-weapon in our business.
Watch these videos below, then schedule time THIS WEEK to start testing out your own personal AI assistant in your business:
Use AI For Your Content Marketing:
Hey, it's Jason Buckner here from Automation Made Easy and the Follow Up Formula.
Alright, so this week we're going to have a little dig into what we can do with ChatGPT some more. I have to tell you, I'm just loving it so much.
I'm using it for so many things. For example, I'll write an email that might be an invitation to a speaker to come and speak at an event. It's terrible. I put it into ChatGPT and I literally say “Rewrite this email” and ChatGPT makes such a good sense of it.
Anyway, maybe I'll dig into that a little bit later. But for now, let's go and have a look at how we can use ChatGPT in some content marketing type scenarios.
Research Your Ideal Client’s Pain Points:
First we're going to have a look at what we can do with our ideal customer’s pain points. So let's take a look here.
“Write an emotional 500 word journal entry from the perspective of a small business owner who is struggling with email deliverability. They feel stress and anxiety and want to have a successful email follow up.” Let's give that a go.
And we hit go. I'd like to say we put our feet up and go from there, but in actual fact we can't because it works so quickly!
Here’s what ChatGPT gives us:
Journal Entry - September 19, 2023
Dear Journal,
I can feel the weight of the world pressing down on me today. It's been weeks since I launched my small business, and it's been a rollercoaster of emotions. But right now, it's email deliverability that's driving me to the brink of despair.
I had high hopes when I started this venture. I believed in my product and my vision. I poured my heart and soul into crafting the perfect emails, meticulously selecting every word, every image, and every call to action. I thought that once I hit that "send" button, success would be just around the corner.
But reality has been a harsh teacher. My emails seem to vanish into the digital abyss, lost in the vast expanse of the internet. The few responses I receive are often from frustrated customers wondering why they haven't heard from me. It's soul-crushing.
Today was supposed to be a fresh start. I woke up early, determined to tackle my email deliverability issues head-on. I spent hours researching best practices, reading countless articles, and even consulting with an email marketing expert. I implemented every piece of advice I could find, meticulously cleaning my email list, updating my sender reputation, and crafting the perfect subject lines.
With a hopeful heart, I hit the "send" button once more, but as the hours passed, my inbox remained depressingly empty. My anxiety grew with every passing minute. What if I never figure this out? What if my dream of a successful business crumbles because my emails are stuck in spam folders or lost in cyberspace?
The stress is becoming unbearable. I find myself constantly refreshing my email client, desperately hoping for a glimmer of hope. I've become consumed by this relentless obsession, and it's taking a toll on my mental and emotional well-being. I can't eat or sleep properly, and the weight on my chest feels suffocating.
I know I'm not alone in this struggle. Small business owners like me face these challenges every day, and it's a testament to their resilience that they keep pushing forward. But in this moment, it's hard to see the light at the end of the tunnel.
All I want is for my hard work to pay off, for my emails to reach the inboxes of potential customers who might genuinely benefit from my product. I want to connect with them, build relationships, and provide solutions. But right now, it feels like I'm shouting into a void, and no one is listening.
I'm trying to hold on to the hope that tomorrow will be a better day. Maybe the changes I've made will start to make a difference, and my emails will finally find their way to where they belong. But for now, all I can do is take a deep breath, remind myself why I started this journey in the first place, and summon the strength to keep moving forward.
I know there will be setbacks, but I can't let them define me. This is my dream, my passion, and I refuse to give up. I'll continue to learn, adapt, and strive for that successful email follow-up. And one day, when I look back on this journal entry, I'll see it as a testament to my determination and resilience.
But for now, I'll take it one email at a time, one day at a time, and hope that the future holds brighter days for my small business.
Sincerely, A Small Business Owner on the Brink
So it's pretty dramatic I guess, but it certainly has put it in perspective.
Understand Your Ideal Client's Problem Further:
Now, let's add to that then…
“Describe the potential frustrations of someone who wants to follow up and get more sales, but cannot do it because the technology is struggle.”
There we go… let's have a look at that.
“The frustration of someone who wants to follow up and generate more sales but is struggling with technology and can be incredibly demoralising. Insufficient CRM Systems, Integration Challenges: Modern businesses rely on a multitude of software tools for various purposes from email marketing to inventory management.”
Yeah, connecting them all up is quite difficult, isn't it?
“Email Deliverability Issues: As mentioned in the previous journal entry, email deliverability…” You can see it's referring to that previous response, which is really good.
And there are quite a few points of difference for small business. I could be writing an article on each one of these and digging in there and going a little bit deeper. Maybe I will.
But let's take the next one… “What are some of the common desires and frustrations of small business owners?”
Let's go and dig into that some more.
See what it seems to be doing, which is really cool, is taking the chat and making the responses in reference to the things above.
“Financial success, independence, passion and purpose, growth and expansion, customer satisfaction, work life balance.”
Look… “work life balance”. You could write a whole series on that, couldn't you?
“Frustrations, financial challenges, regulatory burdens, marketing and visibility.”
That's the biggest one, isn't it? Being able to market your business and get new leads coming in.
Find Your Audience:
Let's have a look here now. I love this one. Let's see how it goes though. “List 20 possible types of audiences on Facebook who could be interested in follow up solutions for small business.” Let's give that a go.
“Entrepreneurs, marketing managers, sales teams, eCommerce…”
It's giving me the types of people that could be a Facebook audience now because I asked for 20 possible audiences on Facebook. So audiences on Facebook, these are people we can target on Facebook. That's a really cool thing to do there as well.
Super-Engaging YouTube Script:
For this next one I'm actually going to add onto this chat. Now that we have some of the details of what small businesses are going through, let’s put in here: “Can you write a super engaging YouTube video script on email follow up?”
Let's take a look at that…
“[Opening with some exciting music and visuals of successful business and entrepreneurs.]
Host (smiling and energetic.): Hey there folks. Welcome back to Automation Made Easy’s YouTube channel, the place where we share game changing insights to supercharge your business.
Today we have got a topic that's an absolute game changer for email follow up.
[Cut to quick shots of people on their phone, using their phones and computers, checking their emails.]”
It's pretty cool!
“Host: Think about it. How many times have you received an email and thought, I'll deal with this later, and then it gets buried in your inbox or perhaps you're a business owner and your email responses have been about as active as a sleeping sloth. Well that changes today.
[Exciting graphic transitions]
Part 1: The Power Of Email Follow Up
[The host stands in front of a whiteboard with Power Of Email Follow Up written on it.]”
This is pretty cool. Let's go through the rest of it.
“Let's kick off by understanding the incredible power of email follow up. Did you know that on average it takes five interactions to close the sale? Yes, you heard me right – FIVE!”
Actually, it's five to seven so it's slightly incorrect there, but…
“Host: People need time and reminders. Email follow-up is your secret weapon.”
It's actually talking the language that I usually talk, so that's really quite cool.
“Part 2: The Art Of Email Follow Up
Now let's talk about the art of perfect email follow-up. I've got some golden nuggets for you. First, timing is everything.”
Yes, it is everything. This is really quite cool.
“Part 3: Tools And Tricks For Automated Follow Up
[Host at a desk with a computer demonstrating your…]
Now let's dive into tools and tricks for automated follow up. If you're a small business owner, you don't have to do all the heavy lifting yourself.”... “With the right email marketing software, you can do the automated follow up yourself.”
Yeah, this is really good.
But Can AI Write A Quality Blog Post?
Okay, so now I'm going to dig a little bit deeper. I'm going to try and see if this is going to get a little outside the box.
“Can you write a 500-word blog post on email marketing and follow up with Keap” (the software that I use) “mentioning the benefits of:
Email deliverability
Increased sales
Increased engagement
Then turn it into engaging YouTube video script.”
Okay, so we're going a little deeper there.
First, it'll do the article…
“Supercharge your email marketing follow up with Keap
Are you looking to take your email marketing game to the next level? If so, you’ve come to the right place.”
Yeah, it looks pretty good.
“Improved email deliverability, authenticate your domain, monitor email performance, automate list management.”
This is really quite cool. So it's gone and it looked up the features of Keap CRM and then put it into the document. That's very cool.
“Skyrocket your sales, automate follow up sequences, enhance engagement, design stunning emails, AB testing, automated responses.”
All of these things Keap does, but I didn't tell it that. It's gone and looked that up, which is really quite cool. And then it's done a YouTube script in there as well.
What About Open-Ended Prompts?
I'm going to be a little bit less direct in this example, okay? I'm going to do what we call open-ended prompts.
So I'm going to do a new chat, completely new in this case. And let's go in here:
“Can you write a script for my upcoming podcast episode on doubling your sales with email follow up?”
Okay, let's give that a go.
“… Before we get into that, if you're enjoying the show, please take a moment to subscribe here.”
So it's doing the right thing with a podcast.
“Segment 1: the importance of email follow up, nurturing relationships, reengaging leads, personalization.
Segment 2: crafting email follow up sequences…
And segment your list… Timing is key… Provide value… AB testing.”
Yeah, so this is really upper level kind of stuff, but it's really cool.
“Mistakes to avoid: over emailing, generic content.”
Yeah, you can be very specific with marketing automation.
“Ignoring analytics… Start segmenting, test and optimise…”
You know, this is really quite cool and really quite easy.
More Specific:
Now, my brain has just gone off on a tangent. I'm going to do something like this:
“Write a 500-word article on using SMS for appointment booking. Include stats on attendance.”
I'm going pretty specific here, but let's see if it comes up with what I need.
“Boosting Appointment Attendance With SMS Booking: A Game Changer
In today's fast paced world…
The SMS Booking Revolution
SMS booking is a streamlined method that allows customers to reserve appointments through text messages.”
Not quite what I was after, but…
“High confirmation rate: Studies show that SMS have got a high confirmation rate…
Reduced no show rates: no shows can wreak havoc on businesses causing lost revenue and disruptions to schedules. SMS booking, with its high confirmation rates, helps combat this problem effectively. Businesses will report up to a 50% reduction in no-show rates after its implementing SMS appointment reminders.”
That's gone up. It used to be about 37%.
“Convenient and timely updates…. personalised communications.
Why SMS works so well: Mobile accessibility, instant delivery, non-intrusive simplicity.”
So this is pretty good – a 500-word article on something that I'd given it no previous information on, so you can get creative in there.
Multiple Requests In One Prompt:
Now I'm just going to get creative in this one here. I'm going to copy a problem that ChatGPT gave to me previously. And I'm going to say: “Write a 500-word article on email deliverability: emails may end up in spam folders or not be delivered at all, which can negatively impact campaign effectiveness.”
Let’s see what we get for an article on that…
“In the digital age, email marketing remains a cornerstone of communication.”
I feel it's a bit pompous here. I think it's given me some pompous communication inside there.
“The spam folder conundrum, sender reputation, content triggers, misconfigured email servers, high complaint rates… “
Yeah, all of that is relevant, but what I'm going to do is say: “Rewrite as if you were talking to an eight year old.”
Let's see what that does.
“…little email enthusiast…” – Maybe it's taken me quite literal in writing this for an eight year old. But, often we're told when we're writing our content and we're speaking in public to use language that you would use with an eight year old. Maybe I need to ask that again. Although actually, it's very simple to understand, isn't it?
“Use kind words. Ask for permission, keep your friends happy. Listen to the rules.”
It's literally for an eight year old. So we might change that and say: “Now rewrite to an adult.”
A Little Too Simplified?
Let's give that a go…
“Let's chat about something important. Email deliverability. It's like making sure your mail gets to the right mailbox, but in the digital world, even though we're adults, sometimes our emails end up in the spam folder.”
Maybe we don't need that line. But yeah, it does take you quite literally, but it's a good result.
“Why do emails go into spam? Sometimes bad behaviour – if someone sends lots of annoying or sketchy emails. Tricky words – imagine if people use secret words to talk about stuff.”
So we simplify the words. People can read them quicker and comprehend them much quicker, which is why we communicate like we're talking to an eight year old sometimes so that it's comprehended very quickly. And that's rewritten that for me. It's not a bad start.
We might use that in one of our upcoming blog posts because it's pretty good. You know, it's fairly simple, although it's probably repeating on something we've done before. But you could even take a blog post and have ChatGPT rewrite it in a more modern voice or something like that, and then utilise that as well. It’s just super cool. I love it!
Want to get your hands on the ChatGPT Bible?
The ChatGPT Bible is a nifty little resource that has been a game-changer for us here at Automation Made Easy. It's where we get many of the prompts we ask from.
The better your instructions - or prompts - the better the results you'll get.