Does your Thank You page include what it needs in order to direct your subscribers and customers to the next best step for them to take?

In most cases, the answer to this question is a firm "No", unfortunately. 

So that's what this latest video and blog post is all about. Watch this super-quick video now to make sure you're giving - and getting - maximum value from your "Thank You" page.

It’s Jason Buckner here, from Automation Made Easy. I’ve got a little bit of a problem.

The problem is that I've worked with many, many businesses. (That's not my problem.) But I see this consistent failure, if you like, or consistent problem that some of my customers are having that I have to alert you to because you are probably doing it as well.

You know, it doesn't matter if you are starting an opt-in campaign where you're trying to give away something for free. It doesn't matter if you're doing a webinar campaign where you're trying to get people to register for your webinar. It doesn't matter even if you are trying to sell something or marketing to sell something. The issue is that same.

And that is:

...people are not making the most of the “Thank You” page.

The “Thank You” page is about delivering the gift – whatever you offered them for registering, opting-in or buying.

But people are much, much, much more likely to take the next step of action when they've received what it is that they've opted in for.

Step One: Deliver What You Promised

So if they get to the “Thank You” page, Step One would be to put in the details of the webinar or download the book or receive the free gift or something like that.

Step Two: The CTA (Call To Action)

Almost everybody misses the Step Two. What is our call to action?

What's the ultimate goal of our campaign?

What do we want people to do?

We need to put that on the “Thank You” page.

I can't stress this enough. We have to make sure on our “Thank You” page when someone opts in for something, whether it be free event, whether it be webinar, whether it be book, whether it be anything – on that “Thank You” page is a call to action for the next step. Where do we want them to go?

That's absolutely the first place we need to be advertising that.

Anyway, enough of my rant. I want to see you doing that in your marketing as well, so you get the best you can possibly get. It’s super important.

If you would like to know more about how we can help you with this, and in setting up your follow up system, we'd love to offer you a free consultation.

Simply book a free, no obligation call with us today.

Have you ever wondered what relationship marketing has to do with puppy training?

Well, maybe not. But there is a distinct similarity. I this video I'll explain why these are so similar and what we can learn from how I'm training Amos, the latest fur-baby addition to my family.

Watch this quick video and you'll also understand why relationship marketing is so important for your business:

Hey folks, it’s Jason Buckner here from Automation Made Easy. I want you to meet Amos.

This is not just a meet and greet, there's a reason why he's in our training today or in our video today. Now I am an advocate for relationship marketing.

What is relationship marketing?

Relationship marketing is building a relationship with our database so that it's not about you selling to them when you are ready to sell. Rather, it's about you selling to them when they're ready to buy. And to do that, we've got to create a relationship just like we can in retail… just like we can face-to-face. Okay?

This is super, super important. You'll see that I'll send a lot of content to the database – and I recommend that you do too – at least once a week. And I want you to send content to your database, weekly or once a fortnight is a minimum. Within this content I want you to make sure that you're solving one problem.

The solution to this problem is getting people to click through on their email and go and watch a video from you – a little bit like what you're doing here today with me.

Now, one super, super, super important thing is this: don't make the mistake that everybody else makes and send it to your entire database every single time.

I know this is the default. You think you've got to send it to as many people as you possibly can to get the best reach and the best engagement with your database. In actual fact, that's wrong. That's the old way of doing things.

What does relationship marketing have in common with puppy training?

See, email providers treat us like we treat our animals. Like Amos here.

Now when Amos here does something right, I reward him with a treat. And when he does something wrong, I ignore him. Okay? So if he sits for me… he's not so interested here at the moment, is he? But if he sits for me, I give him a little treat.

Email providers do that to us as well. If we email our entire database, they ignore us. In actual fact, they put us into the spam or the commercial inbox.

But they reward us when we do the right thing. If we just email people that have engaged with our database or email people that have engaged with us in some way over the last four months – four is the sweet spot, write that number down. If we just communicate with those people that are engaging, then our stats go up. Our open rates go up sky high because we're not emailing those people that aren't engaging with us. And in actual fact, our reputation goes up with email providers.

So that's what I want you to start doing. If you're not doing it already, when you're sending your newsletters… when you're sending your content… when you're sending anything out to the database… make sure it's just to the engaged people.

Okay? So we're going to send to the engaged people of the last four months.

What about everyone else?

Now I hear you say to me, “Jason, but what about everybody else? What are we going to do with them?”

What we're actually going to do with them is this…

First we get our reputation back up high with all the email providers because we've been emailing just the engaged people, so our open rate goes up and we get a good reputation over 4, 5, 10, 20 emails that our reputation is so good.

Then once our reputation goes up that high, then we can start every now and again, emailing the rest of the database and getting into their inbox as well, and getting a better response rate.

So super important: four months is the sweet spot. People that have engaged with you over the last four months are the people you want to be emailing and communicating with. I don't care if it's content; I don't care if it's marketing; it’s the same process.

Would you like help setting up this sort of follow up and making sure you're emailing only to those who have engaged with you within the last four months? 

Great! Simply book a free, no obligation call with us today.

In this post we’ll look at the simple little marketing mistake that cost one small business THOUSANDS OF DOLLARS in lost revenue… and unknowingly gave it all away to a competitor!

Hopefully you're not making this marketing mistake too!

I was going to go on a bit of a rant today but, well, it’s not really a rant. It’s a quick story about something that happened to a friend last week and it really annoyed me. At first, that is.

Then I remembered… not everyone knows as much about following up with SMS as I do. (And probably not as much as you, either, if you regularly listen to me or read what I share!) So I’m sharing it with you as a valuable lesson for you and your business.

What happened is this…

My friend was telling me about how she took her son to a local optometrist 4.5 years ago regarding an eye issue he was having. They requested her name and phone number when making the booking, which is fair enough. That's expected, right?

Unfortunately, the optometrist wasn’t able to help solve this issue. So my friend and her son looked elsewhere and found another optometrist. They ve never been back to that local optician. End of story. At least, you would THINK it was the end of the story.

Two weeks ago she received a marketing SMS from this first practice, announcing their sale which offered a 10% discount on all frames purchased during January. It took her a while to figure out who this message was from and why she had received it. 

She eventually looked them up online and realised it was the optometrist from 4.5 years earlier. And she promptly replied with “STOP” to opt out of receiving any more messages from them.

Here’s the thing…  

Following up with customers via SMS is vital for small businesses. 
BUT… it has to be done right.

So kudos to this practice for realising the importance of implementing SMS within their business. However this wasn’t the way to go about it. If you ignore a customer for ages, you can’t expect them to remember you or how good your business is if you haven’t kept in touch with them at all for years. Or even months.

I really wish they had come to me first to learn that there’s a simple SYSTEM they could have followed that would get them much better results. I suspect my friend isn’t the only one who opted out of receiving messages from them.

A little side-note here: The new optometrist that my friend took her son to after the local one mentioned above couldn’t help has been amazing.

In fact, they’ve been so good with their service, their customer service and their follow-up that this lady and her son have now spent literally thousands of dollars with them over the last 4.5 years - on eye treatments, glasses, prescription sunglasses and peripherals. Plus, they’ve referred numerous other new customers to them.

Oh, and apparently they’re a little on the pricey side too. But I’m told their customers are happy to pay because of the high quality and service they receive.

Regarding the initial issue that they went to the first optometrist for (and that he was unable to help with), the new optometrist stated that if they couldn't help, they would refer him to the right specialist(s) and monitor to make sure he got the help he needed.

Just imagine if the original optometrist had offered this option and then followed up? Although he couldn't help initially, he would still have profited in the long-term. Instead, he gave all that revenue to his competition.

Please make sure you don't make this same marketing mistake. If you'd like to know more about how to set up an effective follow-up system within your business, we'd love to help you.  

Simply book a free, no obligation call with us today.

Happy New Year!

Well, that's coming soon. I want to wish you a very merry Christmas and a very happy New Year, and a happy holiday season for 2022.

I’ve just recorded this super-quick video below for you, with my special Christmas and festive season wishes for you.

Plus, I’d like to give you a challenge for 2023. By being the best you can be, you’ll take your business to new heights and achieve results you may have been missing before.

Are you up for the challenge? Click the video below to find out more now:

Christmas Season Office Hours:

2023 is going to be bigger and better for us at Automation Made Easy. And I hope it's going to be bigger and better for you as well, in your business.

We close at midday 22nd of December and will re-open on the Wednesday after New Year’s… Wednesday the 4th of January. I do hope you have a happy holiday season during that time.

If there's anything urgent, of course, send it to support@automationmadeeasy.com.au and we will have a look.

2022 Wrap-Up:

Now, we’ve had some major changes during 2022 at Automation Made Easy. There are bigger changes coming along in 2023 as a result of 2022.

We took some downs, and we took some ups and we’re restructuring the business a little to make things better.

2023 Challenge:

I want you to think about that in your business as well. Are you doing the best you possibly can?

Now one of my super-cool customers, Sue Stevenson, she gave me this scenario. She made me think about things in a different way.

And that is, say if you’re quitting smoking - there’s three lanes that you’re sitting in when you’re quitting smoking.

One of them is, “I’m a smoker.”

And then the next one is, “I’m trying to quit smoking.” It’s the weekends when you smoke and during the week where you don’t smoke, and you go through this cycle of ‘trying it on’.

A lot of us are trying on our business and we’re going through this cycle where we do a course and we do a little bit of this and we’re making ourselves busy in our business.

And then there’s the third lane. Now the third lane if you’re quitting smoking is the, “I am a non-smoker” lane.

In business it’s similar. We’re either in this middle lane where we’re looking busy, trying on this business. Or we jump into that third lane where we ARE a business owner and we are driving this business forward.

So in 2023, we’re going to make sure that we jump into that driving lane in our business here at Automation Made Easy.

I hope you’re going to come on that journey with us. This way you'll make sure you’re not in this busy lane, trying on your business… going through the motions… looking like you’re doing something - or convincing yourself that you’re doing something - without getting into this driving lane and driving your business forward.

Anyway, enough from me. In the new year you’ll see more stuff on Keap… more stuff on ClickFunnels 2.0, that we’re bringing into our list of services now as well, and our coaching and training.

Merry Christmas and Happy New Year.
I look forward to seeing you in 2023.

Hey folks, Jason Buckner here from Automation Made Easy.

I get so many customers frustrated coming to me. They're running these webinars, these live webinars, but they're just not getting the attendance that they really want.

On the webinars, you should be looking at around 30% attendance as a minimum. But there are some techniques that you can get for a live webinar to get up to 50% attendance rate and sometimes even more.

There are some very simple things that I need you to implement almost straight away on those webinars so we make sure people are coming along.

Watch the video below where I show you the 3 simple things you can do to increase your webinar attendance:

Number One:

The first thing that I want you to think about doing or make sure you do is make sure that your messaging is congruent all the way through the process. So if you're running an ad, they come through to the landing page on the thank you page, and then all your follow up that we're going to talk about shortly.

All of it has the same messaging. It looks like I'm in the right place every single time. I'm getting the same messaging all the way through. Super, super important so I know what it is that I'm coming along for. That’s number one.

Number Two:

The thing I want you to make sure that you do is make sure you implement SMS follow up into that process, okay? It's super, super important and there's some key times we are going to do it.

The first time is when someone registers, we're going to send them a confirmation SMS. This is super important.

So they're getting instant gratification on the device they use the most to say, “We've got you, okay. You are here.”

Then the second time we're going to do it is three days before the event. We're going to send an SMS that gives a little bit of follow up… a little bit of reminder to make sure people come along.

And then one more the night before your webinar. So 24 hours before the webinar. Maybe it's night, maybe it's the day before. We're going to make sure you send an SMS out to make sure people are preparing for it.

Then the final time is one hour before. We're going to send an SMS one hour before to make sure your attendees know where they need to be.

Now the next thing we're going to do is implement email follow up as well.

So number one is your message.

Number two is SMS.

Number Three:

Number three is email follow up. So we are going to compliment the SMSs with email follow up to make sure people attend as well.

Now, there are a few things I want you to make sure you put into your emails so that people don't get confused. In your welcome email – as soon as someone registers – in your welcome email, we're going to make sure we put in an ‘Add to calendar’ button. We usually put in a Google ‘Add to calendar’, and we usually put in an Outlook or Mac mail ‘Add to calendar’ button. Two different ‘Add to calendar’ buttons that include the link for your punters to join the webinar. Super important.

So if they're smart and they're organised and they add it to their calendar, the link is in there. They don't have to go anywhere else.

That's the first follow up – a welcome email.

The second follow up… we're going to send a one week before email with all the links, all the date and times, and the ’Add to calendar’ button inside there as well.

Then we're going to match up with our SMS. We're going to send a three day before, we're going to send a 24 hour before, and we're going to send a one hour before. Every single one of those emails.

You MUST have the link to go to the live webinar in the emails and in the SMS as well to get your show rate up around that 50%.

Wrapping It Up:

So just to wrap up… we're going to make sure our messaging is congruent.

We're going to make sure we include SMS in our follow up process.

And then we're going to make sure we compliment that with our email follow up process.

But the most important thing is having those links in the emails and having those links in the SMS. So we're taking all the confusion out… we're taking all of the difficulty out and making sure whatever device they're using, whatever communication method they're using, the link is there at the right time ready for them to come along and join your webinar.

If you'd like help setting this up in your business or have any other questions about using Keap (previously Infusionsoft) within your business, we may be able to help.  

Simply book a free, no obligation call with us today.

Today I have some super cool news to share with you...

Hey, it's Jason Buckner here from Automation Made Easy. Now, if you know me you know three things.

You know that:

• I love dogs… and I’m actually dog-sitting some friends of mine’s dogs, that are away in Thailand at the moment. So I love having dogs around.
• I love swimming. I’m a swimmer and a swimming coach and I love helping people achieve their best in swimming, and achieving my best in swimming as well.
• But I also love nerding out on software. I’ve been nerding out on KEAP and Infusionsoft for, I don’t know… the last six or seven years, or even longer. But that’s just KEAP. But most people who know me know that I love it and I think that it’s the bee’s knees.

Well, today I want to tell you about a new player in the industry that I’ve been nerding out on for the last four or five weeks. And I just have to tell you about it because I think that it’s really cool and I think it’s going to make some of your lives a little bit better. I think it’s going to help your business.

If you want to come along on a nerd-out journey with me, I’m going to tell you a little bit about this software called ClickFunnels.

Now, NOT ClickFunnels number 1 version. Not the first version of ClickFunnels. There’s a new version out called ClickFunnels 2.0. And it’s so much better than the first one.

It’s still growing, of course. It’s still getting better. But I’ve decided I’m going to change over some of my business to it. I’m going to use it side-by-side with KEAP so that I can make some processes in my business even better.

So things like my website. Instead of going off to someone to put my website together – to do website design and all this type of thing – I’m going to host my website inside ClickFunnels 2.0.

Then what happens is, I can build funnels inside of ClickFunnels 2.0 as well. Which is a series of pages to convert people to become customers. I get to build that quite easily within ClickFunnels 2.0. Whereas in my website I’ve either got to use a web design template or use a web design builder inside there and just piece together something from a template.

Whereas in ClickFunnels 2.0 it’s so much easier and so much quicker.

I’m also using it for a few other things. I’m going to change over my entire course platform from WordPress to ClickFunnels 2.0 as well. So it’s pretty cool in the things that it does.

What I’d like to do is, I’m going to go to my computer here in just a moment and just show you some of the things that it does and just have a little nerd-out with you as well.

Now if you think you’ll love it, number one: here’s the link where you can sign up for ClickFunnels 2.0 for a 14-day free trial. If you think it might be for you, I absolutely, 100% say get in there and give it a go. If you don’t love it at the end of the 14-days then stop the trial.

Number 2: If you do think you love it as much as I do, I’m going to do a “ClickFunnels nerd-out” session. Maybe once a week for the next four or six weeks, or something like that. Where if you jump on board with ClickFunnels you can come along and ask me any questions and we can nerd out together on the software. 

Register here if you'd like to join me on these live nerd-out Q&A sessions.

Because I think it’s brilliant and maybe you’ll think it’s brilliant as well. It’s super, super cool.

Watch the video below where I show you the things I’m doing in there to make my life in my business a lot easier:

Want to test-drive ClickFunnels 2.0 yourself for free?

Click here to try ClickFunnels 2.0 yourself on a 14-day free trial.

Live Zoom Q&A:

Or register here to join Jason to 'nerd out' and discover ClickFunnels 2.0 together.