Are you a small business struggling with this Coronavirus downtime or this Coronavirus isolation time that's causing you a little bit of headache and a little bit of pain? Are you worried about how you're going to get through this period and get to the other side and have any customers left or have any connection with those customers?

So, are you selling face-to-face or are you selling online or are you selling your training course? It doesn't matter what it is that your focus is, you're still worried about getting through this period and getting to the other side and having a business left. One of the things I want you to continue to think about all through this period is everyone is in a similar boat. This is affecting every single person out there, every single one of your customers, every single one of your friends, everyone that you know. And to ignore it would be a problem when it comes to communicating with our databases.

So, the first thing I want you to think about is getting back on track with communicating with your database, and making sure you're giving the help that you can and giving the help that your customers need during this time. I want you to think about making your content relevant that's going out to the database and making sure it's addressing the reality right now.

Now, you could be giving tips and support to help your customers through this time rather than just giving the same old content that you would normally give. Make it contextualised to this Coronavirus time and you'll get some better results and better engagement there. Make sure you're using video wherever you can also, so people can get that connection with you, super important.

Right now when everyone's isolated, all they want to do is see people or be around people. So, being able to see you when the content is coming through will absolutely help. Now the next thing as well, if you're just sending broadcasts out to the database, then that works. But if you've got campaigns running, if you've got say an opt-in campaign running or a lead-generation campaign running, I want you to think about making that contextualized in the conversations that you're having to help people with their problems that are happening right now in COVID-19.

So, if we make it more specific to what's going on right now and show people that we understand what those problems are, it's going to help us stay connected with our customers, stay connected with our database. For example, some of my customers are physio's and osteo's and the problem that they're having is people are no longer coming into the clinic. Lots of people are canceling. Lots of people are doing things a little bit differently these days. They work in the city, so they go to a clinic in the city and now they're working from home, that my customer's customers are working from home. And so they're not coming in, they're not getting that engagement.

So, what they're doing is, or what I'm encouraging them to do, is send out some content that's specific to somebody who's working from home. Neck pain, when you're working from home, neck pain, when you're sitting at a dining table, giving some context as to how you can help your customers when they're at home in this new environment. And it's the same in other businesses as well. Are there stresses that you can help people with? Are there struggles that you can help people with in this environment? To just be there for your customers.

So right now is not about driving home the sales time. Right now is about building your tribe and getting engagement time. So whatever we can do, whatever content we can get out there to help on a regular basis, I recommend once a week or once a fortnight during this time is vital to staying connected with your database.

If you've got any questions, just hit reply to the email and let me know. Otherwise, you can book in down below for a free consult where we can help brainstorm some of these for you.

In the past few weeks I’ve seen so many businesses making the mistake of not following up or not following up effectively on their simple opt in campaigns that I had to share.

If you want to increase customer engagement, boost your orders and build customer loyalty…Get PERSONAL!
Does it work? Sure does!

• Personalised emails improve click-through rates by an average of 14% and conversions by 10%.
• And targeted emails generate 58% of all revenue!

But understand this.

There’s more to personalisation than just greeting your client by name in an email.

If you would prefer to read the transcript, please CLICK HERE

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For 12 years now I have been seeing this one big mistake repeated over and over again in business.

I watch businesses work so hard, to market their business, to get the leads in, then they don’t convert and what do they do?....

NOTHING…

We have to treat this like a business, then we can see some returns. 

It doesn’t matter what the industry is, it doesn’t matter what your customer base is, this one rule is something that EVERYONE should be doing.

Watch this short video now to see if you are making this one big mistake, and then hit reply if you are and let me know when you are going to start changing it?

If you would prefer to read the transcript, please CLICK HERE

What’s your email delivery rate like?

What stats should you be looking at?

How do you make it go up?

How do you know if you are on par with everyone else?

What should you be aiming for? 

Well I’m glad you asked! 

Watch this short video below for some insight into you email delivery and what you should be looking at.

Don’t ignore it, or you’ll be facing low deliverability rates, and your emails simply not getting thorough.

You have how many unengaged people on your database?

If you keep emailing the unengaged people on your database it effects our deliverability long term.

Each time we email someone on one of the email hosts, google, Hotmail, bigpond, and the like, and someone doesn’t engage, it gets noted.

Then when that person has not engaged for enough times, it goes into spam..

Then what happens is if enough people don’t engage, everything starts going into spam. 

So we have to make sure we keep people engaged as a first point of call, but also for those that aren’t, stop mailing them so we don’t damage our domains reputation.