Here at Automation Made Easy we teach people how to follow up with their leads to get more customers and to follow up with their customers to get more sales.
And as a result of implementing follow-up, there’s a little bit of work. Actually, in some cases, there’s a lot of work you’ve got to do first.
Quite often, I get this rejection, if you like, of people saying to me:
“Is it really worth all of the effort I’ve got to put in here?”
Watch this quick video to learn my thoughts on this:
And the short answer I’ve always got to say is yes, it’s absolutely worth it!
But is it worth not doing it in your business? What are you going to lose, if you don’t do it in your business?
Now, most people that I work with who implement the things that we need in place to do the follow-up – the action and the trust and the conversion stages that’s required to convert more customers… most people who implement it I’ve said to them in the beginning, “Is it worth one extra sale for your time? Is this effort worth one extra sale into your business?”
And the answer is usually yes, it is.
And then I say to them, “What if you didn’t put it in place? You’re not going to get that one extra sale.”
But an actual fact, in many cases, I help customers get 2, 3, 4 times the amount of sales as a result of just by implementing follow-up, saying the right thing at the right time to the right people to get the results that we need.
In this video below I share with you a simple strategy to help you during the challenges many business owners are going through during the pandemic. This will not only help your business but, it will help your customers too. And more importantly… it’s a good thing to do. 🙂
We’re going through a pretty troubling time right now all over the world. It doesn’t matter if you’re in Melbourne, like I am, or in Sydney (which is pretty horrible right now), or anywhere else in Australia or any other country in the world. We’re all going through this COVID thing.
And businesses may be up or businesses may be down as a result of it.
But what I want you to be thinking about during this time, which is really important, is what’s going on in your customer’s lives – or what’s going on in your customer’s business – that you can be helping them with.
Outside of your normal box, is there some sort of advice that you can be helping people with?
If you’re in an emotional niche, then there’s bound to be all these emotions going on around COVID – around locking down, around coming out of lockdown and everything that happens as a result of that – that that you could potentially be recording a video, identifying the problem, and then giving them a step towards a solution.
So if you’re in an emotional niche, you should be out there doing this.
Now, if you’re a physical business or you deal with people who have physical businesses, is there some tip or is there some solution that you can be helping them with or providing them with, perhaps something that you can do to help them get out of the physical and maybe get into the online or something like that… whatever it might be?
Or is there something that you can be doing perhaps in your clinic, for example, that you can be doing to help your customers. For example, if you’re a physio, osteo or a chiropractor or something like that, could you be helping those customers with some sort of stretching session… something outside the box to what you would normally do, but something to stay connected with your customers and help them through this time.
As well as helping your customers, this will also keep you positioned as the go-to person when something goes wrong with their body.
I want you to think outside the box here. I want you to think about business. If you’re a business to business type of business, then I want you to think about what’s going on in your customers’ businesses or in your leads’ businesses that you could be helping them with, right now.
What’s a little tip that they could be doing to market themselves better?
What’s a little tip they could be doing to stay engaged with their database better, anything like that, so that you can get in there and stay engaged and keep helping, and just give some information… give some techniques that are going to help you stay engaged with your database, number one, but also help your database get through this time.
And I want you to think about this: just doing some giving back to your database.
I don’t want you to think about this as being an opportunity to get more customers in.
I want you to think about giving back and giving some content and then boosting your deliverability with your database as well (we’ll talk more on that whole deliverability thing in another video).
Set aside some time to do this during this week and see what ideas you can come up with.
One of the features of Keap (previously Infusionsoft) that we absolutely love is the Landing Page builder.
Last week we shared a video that our superstar web guru, Edge, created to show you how to edit your Keap landing pages. We got so much great feedback from that, along with some questions about how to create a landing page from scratch.
So we asked Edge to record another video, this time showing you how easy it is to create a brand new page using Keap‘s Landing Page builder.
Watch this video below, then watch it again – pausing as necessary – as you practise building your own landing pages:
Keap (previously known as Infusionsoft) includes a Landing Page Builder that makes it super-easy to create and edit landing pages. No more need for complicated coding and website design and technical skills!
One of the most common inquiries we get here at Automation Made Easy is about how to edit a page within Keap’s Landing Page Builder. So we asked our amazing web guru, Edge, to create a short, easy-to-follow video tutorial to show you exactly how to do all the basic editing.
Watch the video below now for a quick run-down on all you need to know about editing your pages:
Once you’ve watched the video, practise this yourself in your own Landing Page Builder. Before you know it you’ll be creating your pages in a flash, without compromising on quality.
Jason Buckner here from Automation Made Easy. So you're having some problems at the moment. Your customers are having problems, you're having problems and you're finding it hard to engage with your customers. You know potentially you're struggling about your small business and what's going to happen through this coronavirus period. I want you to think about one thing today and that is, what can you do outside the box? Now, when I say outside the box, what I mean is what can you do for your customers or what can you do for your leads to help them through this period in a group environment where you can engage with more than one person at a time. Now the engagement with more than one person at a time helps you, but it also helps your customers as well and helps your leads as well because they get to connect with other people.
For example, I've got some of my physio and osteo customers, running some weekly classes where exercise classes, stretching classes, set up your desk kind of classes, so that we can make sure that all of those customers are having their bodies in check in a group environment at home. We run it on a Zoom meeting. We get as many people to come along to that session as we can, completely free. We want to give value during this time. So we run these sessions completely free, everyone comes along. You all get to do the exercises. You get to be criticised is not the right word, you get to be assessed and given feedback on the exercises so you can make sure it's doing the right thing for your body, so you're not getting those sore necks and sore backs and everything sitting at your desk.
So I want you to think about what you can do for your customers to help them through this process. Now it could be a weekly group Zoom meeting. It could be a special webinar that you put on for your customers so that you can help them with their problems during this period. It could even be a regular Facebook live where you can advertise to your database, you're going to do a Facebook live, get everyone onto Facebook watching the live, and you answer questions on the Facebook live as well. It can be any of those or something completely outside of the box as well.
So that you can keep your customers healthy, so that you can keep your customers engaged, so that you can keep helping your customers and giving value and almost building this tribe through this period, so that when it comes time to move on from the period, we've got that engagement with our customers there. We've been helping them through, so they're more likely to follow us into the new season.
Finding a way to stay engaged with your contacts is important during this crazy COVID-19 isolation.
You’re probably already sending out regular messages to your database or running regular campaigns – maybe even on social media.
The thing is – coronavirus has changed people.
Your regular style of post is probably not hitting the mark right now.
In fact, it might even be putting your people off.
Sadly, even when you’re doing the RIGHT thing, you can still get it WRONG.
Have you noticed a drop in engagement?
People have stopped clicking on your ads or your links?
Are fewer people even reading your emails?
Your words may not be the problem. Chances are it’s your choice of image.
Hi, Jason Buckner here from Automation Made Easy. Now, a lot of us are sending out regular posts now to our database, which is good. We’re staying engaged with our customers, staying engaged with our leads, so that we can keep building a tribe and helping people, genuine help through this period until the coronavirus is over, til the isolation is over. And then how do we get our businesses back on track after that time? So the key thing here is staying connected with your database, which we discussed last week, we’ll continue to discuss. But what I want you to think about is the imagery that you were using when you are connecting with your database. Once upon a time we might use images where there are lots of people and everyone’s having fun together and that sort of thing. And it’s a little bit not depressing, it’s a little bit un-engaging or disengaging during this time. So let’s have a look at some examples. So this one here is two people touching hands. And quite frankly when I see this image, I think, “Oh, that’s not doing their social distancing,” and all of a sudden it becomes a problem for our marketing and our imagery. Same with this one here, working with clinics. What we want to see here is the isolation in our images if we have that so that we can, if we have images that represent that, so that we can see in our imagery, yes it’s safe to go in here because I can be isolated in this environment. This one is one that I use, speaking on stage quite a bit, and I can’t use this image in my marketing or image in my communications at the moment, because it represents something that automatically makes us feel uncomfortable. So we want to have an image in there that makes us feel comfortable. Now if we have a look at this one, this is a little bit different, it’s one person, obviously they’re about to take the steps to get to where they need to be. And it’s an example of an image that you could be using that would represent what’s going on right now and not make someone uncomfortable. So it’s super important to make sure our images that we’re using are socially isolated, if that makes sense. So that we’re not putting a wall up with our images. When someone sees that image and they feel uncomfortable from the image, then the message is not going to get through in our communication as well. So just make sure that your images are representative of what’s going on right now. Now that’s even in, not just in our broadcast emails that are going out to our entire database, but even if we’ve got campaigns running at this point in time as well. I want you to make sure that those images are saying the right thing. Go and change your campaigns if you need to for this coronavirus period, and then change them back later so that you’re not putting that wall up with the wrong sort of imagery.
