Improving Email Engagement: The Key to Staying Out of Spam Folders

Struggling with low email engagement despite high open rates? Learn the surprising truth about email deliverability and discover the secret to reaching your audience.

Hey, Jason Buckner here from Automation Made Easy. Today, we’re delving into a common issue many businesses face: maintaining email engagement. Many of you have expressed frustration over stagnant open rates and decreasing engagement. Let’s explore what’s really happening and how you can overcome these obstacles.

Are your email open rates in the 17% to 28% range, but you’re still caught in spam filters or not reaching your audience the way you used to? You’re not alone. The volume of emails in our inboxes is increasing every year, leading to fewer emails being opened.

It’s not just about open rates anymore. With more emails flooding inboxes, users are quick to hit “delete.” Moreover, Google and Yahoo have established guidelines that demand higher open rates—60 to 70%—to maintain email deliverability and engagement. If you’re not hitting these numbers, you risk further alienation from your audience, making it harder to market, sell products, or promote events.

The solution is simple yet profound: target only those who have opened your emails in the last four months. This shift will align you with email provider expectations and improve your deliverability and engagement. By focusing on this engaged audience, you’ll not only see better results but start moving towards those coveted open rates.

By refining your email strategy to focus on recent engagement, you can reclaim your position in your audience’s inbox, improve your marketing effectiveness, and increase participation in your events and offers.