Why SMS Is Important
Want to know why SMS is so important in your business?
Email marketing is still alive—but it’s not the only (or best) tool in your toolbox anymore.
In today’s fast-paced, instant world, your leads don’t want to wait around for emails to land (and let’s be honest—many don’t even open them). That’s where SMS comes in.
In this quick video, Jason Buckner breaks down the key stats that prove why SMS is outperforming email, how it can help your show-up rates, and the exact steps you need to take right now to start using it in your business.
👇 Watch the video below and get ready to reach your leads faster—and more effectively:
Why SMS Is Blowing Email Out Of The Water (And What You Need To Do About It)
Hey there, Jason Buckner here from Automation Made Easy.
So, an important thing to note is your open rate.
As I mentioned in the previous video, email open rates today are sitting between 17% and 28%. And then click through rates on email is between 1% and 3%. Then of the people that open those emails, the engagement rate is between 8% to 10%.
So, let’s break that down:
- 17–28% open your emails
- 1–3% click on your links
- 8–10% of openers actually engage and reply or respond
That’s… not great.
Enter SMS: Faster, Stronger, Way More Engaging
Now SMS is something that's quite different. I've been working with SMS in business for about the last 10 years now.
And SMS is different. We've got a 98% open rate. So instead of, you know, say, 30 maximum on the average, we've got 98% on average, and then 90% of those are actually open in the first 30 seconds.
✅ 98% open rate (yes, you read that right)
✅ 90% of messages are opened within the first 30 seconds
Whereas emails can take people weeks to open, SMS is a much quicker and so we can engage much quicker, straight off. Number one.
Number two thing though, is is it's not just that engagement. What we get. Well, it is the engagement, but I haven't given you those stats yet - 45% response rate and a 19% click through rate.
✅ 45% response rate
✅ 19% click-through rate
So that's about 4x or more what we get out of email, and it's a much quicker experience.
People are in this instant world, and we need to get instant with some of our communications as well. And unfortunately, while email goes through instantly, it's absolutely because of the competition there. It's not necessarily the path forwards if we want to get engagement, if we want to connect with our audience and then continue to connect with them until they become leads.
Why You Should Start Using SMS Immediately
Now, I’m not saying email’s dead. It still has a place. But if you want real-time engagement and connection, SMS is the way forward.
Now I want you to be getting out your mobile phone when someone opts in for something.
I want you to start collecting their telephone number, and I want you to be SMSing them, having a conversation with them as soon as they opt in. And keep it low level, okay, keep it at conversational level, not up here on super professional number one, that's what you've got to be doing right now.
Or if you've got a CRM, a very least, automate the trigger going out for the first message after someone opts in.
You've got to be doing that right now in your business. If you're not, you're doing yourself a disservice.
Quick recap... here’s what I want you to do:
📱 Grab your phone (or your CRM)
📲 Start collecting mobile numbers when people opt in
💬 Send them a low-key, conversational SMS right after they sign up
Bonus Tip: Use SMS for Appointments and Webinars
SMS doesn’t just boost lead engagement—it also gets more people to show up.
Using SMS for appointment bookings can increase the show rate by between 17 and 32% depending on the industry. So it makes sense to use it.
Using SMS for webinars, for example, increases our show rate from the average, which is about 33% for a live webinar, up to about 40 to 50%.
So it makes sense to be doing that and there are so many other reasons why we should be using SMS, but 61% of businesses aren't doing that.
Now, if you're in that 61% get out your mobile phone, start SMSing and having conversations with people straight away. You've got to start doing that right now.
Join the FREE Live Training
Want to know how to integrate AI-powered SMS into your marketing strategy?
Join me for a FREE live training, where I’ll show you:
- How to improve your email strategy
- The power of AI-powered SMS for higher engagement
- How businesses are doubling (or tripling!) their sales
Simply click the button below to register now and let's get SMS marketing working in your business: