Keywords in your Business: Are You Using Them on Opt in Forms?

Most marketers know the importance of solid keyword usage. You use it on your sales or landing page. You use it throughout your blog. Are you using keywords enough, though, on your website?

Opt in forms are one of the most common places where users don’t incorporate keywords and that could be a big risk for creating solid content that converts visitors into buyers. Keep in mind that these pages should also include the use of keywords because this is a highly valuable location to do so.

Here are a couple of rules to keep in mind:

• Any page on your site that will be accessible to the search engines should include keywords on it.

• You should be using the same types of keywords (and usually the same keywords) on this page as you could on any other page of your site.

• You can and should include keywords related to the goal of the page (to sign up for ….)

• Keywords should be a part of your meta tags and titles for these pages and components as well.

• You need to update and keep your keywords on target for your site at all times.

In short, it’s quite a common mistake to place keywords on just some pages of a website. Are you using them on your contact page, your blog, and your landing page? They should be a part of every step of the marketing process – which includes ensuring each page of your site are ranking properly.

And, a final note – don’t forget the research. In order for keywords on these pages to be effective, they need to be researched based on your audience, the competition, and the product. If you are not doing enough research, it could be costing you.