Category Archives for "News"

SMS Marketing: When You Should – And SHOULDN’T – Use It

SMS marketing

If you're not already using SMS Marketing, get ready to take your marketing strategy to the next level.

In our latest video, I share some super powerful insights on SMS marketing. You'll discover when to use it, how it can boost your engagement and the best practices to avoid pitfalls.

Watch this quick, content-only video below now to learn how SMS marketing can transform your business:

Hey folks, Jason Buckner here from Automation Made Easy and I-Convert Summit. Today, I want to talk to you about SMS marketing—when to use it, when not to use it, and what to be cautious about.

SMS marketing is a powerful tool with incredibly high engagement rates. However, knowing when and how to use it can make a significant difference in your marketing success. In this post, I'll share key instances where SMS can be highly effective and offer some crucial tips to avoid common pitfalls.

Declining Email Engagement

The problem many marketers face today is declining email open rates. With average open rates now around 18%, and even the best campaigns peaking at 40-50%, it's increasingly challenging to reach your audience through email alone. Additionally, the volume of emails people receive has doubled in the last two years, making it even harder to stand out in a crowded inbox.

Lost Opportunities

Imagine putting in all the effort to craft the perfect email campaign only to see it buried in your recipient's overflowing inbox. Your crucial messages, webinar invites, or lead magnets go unnoticed, wasting your resources and missing valuable opportunities to engage your audience. This is where SMS marketing comes in as a game-changer.

Leveraging SMS Effectively

SMS offers a much higher engagement rate, with a staggering 98% open rate and 90% of messages read within the first 30 seconds. Here are three key times to leverage SMS in your marketing strategy:

Event Registrations: When someone opts in for a webinar or live event, send them SMS reminders to ensure high attendance. This simple step can boost your show rate from an average of 30% to 40-50%.

Lead Magnets: Always request a mobile number when someone opts in for a lead magnet. Use SMS to confirm their subscription and send content. This approach ensures they see your message amidst the email chaos.

Sales Bookings: For businesses relying on sales calls, SMS is crucial for appointment confirmations and reminders. Sending SMS reminders the day before, an hour before, and 15 minutes before the call can increase your show rate by up to 37%.

Cautions For SMS Marketing

While SMS is incredibly effective, it's important to use it wisely:

  • Frequency: Monitor opt-out rates to determine the optimal frequency for your SMS campaigns. If opt-outs increase, reduce the frequency of your messages.
  • Opt-Out Process: Ensure you have an automated opt-out process in place. This could be as simple as allowing recipients to reply with "STOP" to unsubscribe.
  • Compliance: Be aware of legal regulations regarding SMS marketing in your region. In Australia, for example, SMS spamming can lead to hefty fines.

Maximizing Engagement With SMS Marketing

SMS marketing can significantly enhance your engagement rates when used appropriately. By focusing on key moments such as event registrations, lead magnet confirmations, and sales bookings, you can ensure your messages are seen and acted upon. Just remember to monitor your campaign's impact and maintain compliance with opt-out processes to avoid spamming issues.

Not sure exactly how to use SMS marketing in YOUR business?

If you're keen to find out more about how you can use SMS marketing in your specific business, why not book your free, no obligation, no hard sell SMS strategy session today.

This 45-Minute Strategy Session may likely be the catalyst for taking your business to the next level. 

How To Maximize Leads, Engagement And Show Up Rates

Maximize Leads Engagement And Show Up Rates

The ability to maximize leads, engagement and show up rates is essential for business growth. In this video below, discover how Bonjoro can transform your follow-up process and significantly boost your connection and conversion rates.

Hi, Jason Buckner here from Automation Made Easy. Now, you know, I'm all about automating follow up in your business so that you can get more connection and more engagement with your leads to get them to convert into customers. Get more connection, more engagement with people that register for your events so that they turn up to your events and connection. And get more engagement with your customers so that they continue to be customers, they engage in your course or in your product, and they continue to go with you down a journey.

Well, have I got something for you? How would you like to get more engagement with those leads that opt in for your free reports or for your lead magnets? That's number one. 

How would you like to go from say, 30 to 40% show rate on your webinars up to 60 to 70%?

How would you like to get more customer engagement for those customers that aren't giving you the things that you need to help them?

And how would you like to get more engagement from those people? How would you like to get more engagement overall with all the stakeholders in your business? Would that be cool?

Introduction to Bonjoro - Personalize Your Follow-Ups:

So I use this system, I use this tool called Bonjoro. Okay? B-O-N-J-O-R-O. And, there's a link below and you know, there's all information around here. But stay with me just for now. Okay?

I use Bonjoro and one of my customers actually said to me about four or five years ago, she said to me, "Jason, have you tried Bonjoro?" And I said, "No, I don't know what it is, but let me go and check it out."

And I downloaded an account of Bonjoro and I sent a couple of videos. For those of you that don't know, it's a tool where you get the app and I'm using my phone to record, so I'll use my screen as a prop, okay?

My case rather as a prop where you swipe and you record a video and it sends a personalized video to whoever you need. Okay? So that's basically what it does.

Real-Life Success Stories with Bonjoro:

And so the first thing I did, I thought, "Hmm, I don't think this is going to work". But I sent two videos out, okay? I sent two videos to two quotes that I'd quoted and they'd gone dead in the water. I'd emailed them, I'd called them I'd SMS them, and I was getting no response from them whatsoever. I beg your pardon? Three. I sent it out to three. Two of them, I sent the personal message to giving them some more information, asking them some questions. Two of them became customers, one of them did not. I sent three video messages out.

They were about 90 seconds each. And it gained for me about $15,000 in my business!

Okay? So that's number one tool where I use it.

Boost Webinar Attendance with Personalized Videos:

Number two tool, where I use it is mostly for me is when people register for one of my webinars or one of my live events. Now, when I have registrations, I send a Bonjoro to every single person that registers and I send them a personalized message, okay?

In all of this space where we've got AI, you know, doing everything for us and we can automate anything that we can, what we are missing is that personal connection. And so that's why this is really good.

And so by using Bonjoro to send a personalized video message to someone, and I'll show you some more of that in a moment, sending them a personalized video message is getting more bums on seats when it comes to live events, more bums on seats when it comes to webinar registrations and show rate in there as well.

So it's super cool. In actual fact, when I first started using it for webinars, it took me from about 50% show rate up to 60 to 70% show rate on my live webinars. So it's super important to use it in your business.

Maximize Engagement with Lead Magnets and Event Registrations

Other places you can use it. Lead magnets, webinar registrations, live event registrations. When someone becomes a customer, send them a personalized message. Tell them the next steps of what you want them to do. Or for quotes, follow up. When someone books an appointment with you, send them a personalized message of what comes next. Personalized message is the most important thing inside here. Okay?

Here's Exactly How To Use The Bonjoro App:

Let's go and take a look at what it looks like inside the Bonjoro app.

So the first thing you can see there is an empty screen. But in actual fact, what I'm waiting for is a trigger to come across and automatically go into my phone. Just like say an SMS trigger might come onto my phone.

And then what I do is I swipe that trigger and go and record a message. So we set up triggers in our CRMs to automatically send across, but while we're waiting for that trigger to come through, I'm going to go and take a look at what sorts of things you can do inside the Bonjoro app.

There it is there. So we're going to click on that and you can see inside there, there's a few that I didn't do 'cause they were last minute registrations for one of my events. But up the top there, we can see the well, I've have put a few in there as my test account.

You can see there, there's lots and lots of Bonjoros, but here's this one's The 3 Blunders registration. So that was one of my webinars.

An Example Of What To Say In Your Message:

So what I can do is click on this record button at the top, and then I go through to here, and then I click on the record button and I say:

"Hey Jason, it's Jason Buckner here from Automation Made Easy, I Convert Summit and the follow up formula. And I just wanted to reach out to you for, and congratulate you for registering for my blah blah blah event. The three blunders event it is in this case. And tell you how excited I am to share this information with you. You know, there's there's three big blunders that business are making with their websites that are really affecting them and costing them sales blunder number one, two, and three. Okay? So if you've got any questions, just hit reply and let me know. Otherwise, I look forward to seeing you on the event."

And I insert in the event date. This event was actually an event in the past, but I insert that in and then I hit stop there. And you can see at the top there, it's got my video up there. I can't really point to show you, but you can see here, welcome to AME. I can send this on particular templates that I have set up, depending on what my call to action is. And say if my call to action might have been to book in what I should have said in the video is just click on the link down below and book in for your free strategy session. Does that make sense? So click on the link down below and book in for your free strategy session where I can help you with blah, blah, blah, blah, blah.

Automate and Personalize - The Best of Both Worlds:

Okay? And so immediately all of a sudden we're doing two things. Number one of three things, we're following up with someone who's taken a step in the right direction. And then number two thing is we're telling them about our call to action. And number three, we're giving them a personal message. So like I was saying before, there's multiple and then you just click on confirm and send, and then it goes off and it sends that to the person. Okay? And so it sends that off to them. You can see there it's uploading, and then within minutes it's sent through and it's in their inbox.

So as simple as that, we've sent a video across to someone. We've personalized it, we've automated the trigger. And then we've gone ahead and and sent it through so it's in their inbox. Now, I even go one step further with this sort of thing where if someone doesn't engage - and I use Zapier for this. But if someone doesn't engage within 45 minutes, I send it to them as an SMS as well. I trigger an automation to go and send it to them as an SMS.

Just some super cool things you can do to increase your engagement. To stand out from everybody else and personalize your communications.

Now, when I do this for a webinar, for example, I spend about an hour a day sometimes, depending on how big the webinar is. Sometimes less than that. Sometimes 15 minutes a day.

Why Bonjoro is a Must-Have Tool:

Is it worth 15 minutes a day in your business to go and get more people turning up to your webinars to go and get more people engaging with your lead magnets?

I think it is - 15 minutes a day. I send out, you know, multiple 60 to 90 second personalized videos where it gets engagement, it shows that I care, which I do care about people's businesses, and then and then gives them a call to action to take the next step as well.

Speaking of call to action, if you want to implement this into your business, just go down below this video and you'll be able to see where you can book in for a free strategy session, where we can look at some key points in your business and see whether Bonjoro is going to be a solution for you. See you in the follow up.

Your Chance To Explore How Bonjoro Can Help You In YOUR Business!


Keen to find out more about how Bonjoro can help your business to maximize leads, engagement and show up rates? Book your free, no obligation, no hard sell strategy call today.

This 45-Minute Strategy Session will likely change how you follow up with clients forever.

CLICK HERE To Book Your Free, No Obligation Strategy Session

How To Use AI To Improve Customer Experience

improve customer experience

Many business owners like to continually improve customer experience but let's face it... sometimes it can take so long to know what to do and how to implement it.

The good news is, this can be so much quicker and easier than you may think.

Today, we're continuing our deep dive into the exciting world of using AI (yep, that includes the fantastic ChatGPT!).

In our third and final post for this series, we’re going look at how to use AI to supercharge and improve customer experience.

If you missed Part 1 and Part 2, where we looked at specific examples of how you can use AI internally in your business and for content marketing, you can check those out here (Part 1) and here (Part 2).

So this week, we’re going to explore how AI can take your customer experience game to the next level and the fantastic benefits it brings, not just for you but for your customers too.

Picture this: You're a small business owner, hustling hard to make your place in the market.

You've got an amazing product or service, but there's one thing that can take you from good to legendary – providing your customers with an unforgettable experience.

Now, why on Earth would you want to enlist the help of AI to make this happen?

Great question!

Using AI to improve customer experience can be a game-changer for both business owners and their customers. Let's dive into the fantastic benefits it offers to both sides of the coin.

Benefits Of Using AI To Improve Customer Service:

Efficiency Boost: In addition to using AI tools that are designed to handle routine tasks like answering common customer queries, processing orders, and managing appointments 24/7, other AI tools can help you to better understand and help your customers.

This frees up valuable time for business owners to focus on more strategic aspects of their operations.

Cost Savings: By automating repetitive tasks, businesses can reduce labor costs. AI can often handle customer inquiries and support without the need for a large customer service team, especially during non-business hours.

Data-Driven Insights: AI can analyse vast amounts of customer data to identify trends, preferences, and areas for improvement. This data-driven approach helps business owners make informed decisions and refine their customer experience strategies.

Personalisation at Scale: AI can create highly personalized experiences for customers by analyzing their behavior and preferences. This personalisation can lead to increased customer loyalty and higher conversion rates.

Improved Decision-Making: AI-powered analytics and predictive models can provide business owners with actionable insights to optimise their product offerings, pricing strategies, and marketing campaigns.

Competitive Advantage: Businesses that leverage AI to enhance customer experiences often stand out in the market. Customers are more likely to choose companies that provide efficient, personalised, and convenient interactions.

In summary, using AI to enhance customer experiences benefits business owners by streamlining operations, reducing costs, and providing valuable insights. Simultaneously, customers enjoy improved accessibility, personalisation, and efficiency when interacting with businesses.

It's a win-win situation that propels businesses to new heights while delighting their customers along the way.

Let’s look now at some specific examples of how we can use ChatGPT, the AI tool we’ve been demonstrating in this series of posts, to help improve customer service.

Develop A List Of FAQs For Customers:

Firstly, we’re going to ask for ChatGPT’s help to develop a list of FAQs for our customers.

Here's what I entered as the prompt (instructions):

"Here's a summary of what Automation Made Easy does..."

(Here, I copied some text from our website to give ChatGPT a very general idea of what we do.)

Then I added:

"Write a list of frequently asked questions and answers that will provide helpful information for my customers."

And here's what ChatGPT generated for me in just a few seconds:

ChatGPT's Response:


Certainly! Here's a list of frequently asked questions (FAQs) and their answers tailored to Automation Made Easy's services with a focus on Keap and ClickFunnels 2.0 software:

1. What does Automation Made Easy specialize in, and how can it benefit my business?

  • Automation Made Easy specializes in helping businesses streamline their marketing and operations through automation. We can help you identify your ideal customers, capture their attention, nurture leads, and optimize your sales process. Our services can save you time and help your business grow efficiently.

2. How can small business automation benefit me as an entrepreneur?

  • Small business automation can empower entrepreneurs by automating repetitive tasks, allowing you to focus on strategic activities. We help you identify your target audience, efficiently use social media, and optimize your marketing efforts to attract and retain customers.

3. Which software do you primarily work with, and why are Keap and ClickFunnels 2.0 recommended?

  • We primarily work with Keap and ClickFunnels 2.0 because they are powerful tools for small business automation. Keap helps with customer relationship management (CRM), email marketing, and automation, while ClickFunnels 2.0 excels in creating sales funnels. Together, they offer a comprehensive solution to automate and optimize your business processes.

4. What are the fundamental steps in small business automation that you help businesses with?

  • We guide businesses through essential steps in automation, including identifying ideal customers, grabbing their attention, nurturing leads, and creating upsell opportunities. These steps help you connect with your audience and drive business growth.

5. How can I identify my ideal customer with your assistance?

  • We use data analysis and market research to help you identify your ideal customer. This includes demographic information, online behavior, and customer preferences. Once identified, we tailor your marketing strategies to target this audience effectively.

6. What types of automation solutions do you provide for small businesses?

  • We offer a range of automation solutions, including CRM setup and optimization, email marketing campaigns, social media automation, lead conversion strategies, and sales funnel implementation. Our goal is to provide the right mix of solutions to meet your unique needs.

7. How do I know where to start with automation?

  • We recommend starting with a comprehensive assessment of your current processes. Our team will help you prioritize areas that can benefit most from automation. This may include making content more readable, solving pain points, implementing sales funnels, and creating marketing campaigns.

8. Can you assist with content creation and marketing strategies as part of your services?

  • Yes, we offer content creation and marketing strategy services to complement our automation solutions. We help you create engaging content, optimize it for your target audience, and integrate it into your marketing automation to attract and convert leads.

9. How long does it typically take to see results from small business automation efforts?

  • The timeline for results varies depending on the complexity of your automation setup and the specific goals. However, many businesses start to see improvements in efficiency and customer engagement within a few weeks to a few months.

10. How can I get started with Automation Made Easy's services?- To get started, simply contact our team through our website or by phone. We'll schedule an initial consultation to understand your business needs, discuss goals, and create a customized automation plan to help you grow your business effectively.

Feel free to adapt these FAQs and answers to fit Automation Made Easy's unique services and offerings. If you have any specific details or additional questions to include, please let me know, and I'd be happy to assist further.

That's pretty good! For less than 10 seconds, that's saved me so much time! Now I just need to go over those FAQs and edit them a little as some of the information isn't quite right. But it's a very good start.

Increasing Customer Retention

Okay, so what about increasing customer retention. How could AI help us with that?

There are so many ways AI can help with this, but for our example I decided to ask a very general question to help come up with some ideas.

Here's what I entered:

“I'm looking for creative ideas to improve customer retention for my automation services business. Can you provide me with some options?”

Here's what ChatGPT gives us:

ChatGPT's Response:

Certainly! Customer retention is crucial for any business, including your automation services business. Here are some creative ideas to help you improve customer retention:

  1. Personalized Automation Workshops: Host personalized workshops or webinars for your existing customers. These sessions can delve deeper into advanced automation techniques, helping them get even more value from your services.

  2. Customized Templates: Create customized automation templates for your clients based on their specific needs and industries. This personalization can make your services indispensable.

  3. Customer Success Stories: Share success stories of how your automation solutions have helped other clients. Let your existing customers see the tangible benefits others have achieved.

  4. Exclusive User Community: Establish an exclusive online community or forum for your clients. This space allows them to connect, share tips, and discuss best practices for using your services.

  5. Regular Check-Ins: Schedule regular check-in calls or emails to see how your clients are doing with your automation solutions. Offer suggestions for improvements and updates based on their needs.

  6. Loyalty Programs: Implement a loyalty program that rewards long-term customers with discounts, exclusive access, or special features. Make them feel appreciated for their ongoing business.

  7. Educational Content Hub: Create an educational content hub with in-depth articles, video tutorials, and case studies that help clients master automation and stay engaged with your brand.

  8. Customer Feedback Surveys: Regularly solicit feedback from your customers about your services. Use this feedback to make continuous improvements and show that you value their opinions.

  9. Birthday and Anniversary Gifts: Send personalized birthday or anniversary messages and small gifts to celebrate your clients' milestones with your business. It adds a personal touch to your relationship.

  10. Early Access to Updates: Give your existing customers early access to new features or updates. This not only keeps them engaged but also turns them into advocates for your services.

  11. Referral Program: Reward customers who refer new clients to your business. Offering discounts or other incentives can motivate them to spread the word about your services.

  12. Surprise Appreciation Tokens: Surprise your clients with unexpected tokens of appreciation, such as hand-written thank-you notes, exclusive resources, or even virtual events.

  13. Interactive Webinars/Q&A Sessions: Host interactive webinars or Q&A sessions where clients can directly ask questions and receive expert advice on using automation to solve their challenges.

  14. Partnerships and Collaborations: Partner with complementary businesses or software providers and offer joint promotions or benefits to your mutual customers.

  15. Proactive Support: Anticipate your clients' needs and reach out with proactive support or suggestions on how they can optimize their automation processes.

  16. Gamification: Add a gamification element to your services, rewarding clients for completing specific automation tasks or achieving certain milestones.

  17. Social Recognition: Celebrate your clients' successes on your social media platforms, giving them recognition and further promoting your partnership.

Remember, the key to successful customer retention is not only meeting but exceeding customer expectations consistently. Tailor your retention efforts to your specific clientele and continuously innovate to keep them engaged and satisfied.

For any sort of brainstorming and ideas like this, you can keep digging deeper if you want to. The thing is, you can brainstorm and get new ideas you may never have thought of, even if you're working on your own.

And the good news here is that Automation Made Easy is already doing many of these customer retention strategies. 🙂

Managing Communication With Clients:

Now, let’s see how ChatGPT goes with managing communication with our clients.

One way that we regularly use ChatGPT in our business is to rewrite emails that I need to send.

But sometimes you can get stuck even getting started, right? Or maybe you get a customer complaint and are stumped on how to reply.

So for this example, I began by asking ChatGPT the following:

"One of our customers is complaining about not being able to attend our live webinar at the scheduled time. Please write an email to respond that shows I understand them and will do everything to help them solve this problem."

And the response was:

ChatGPT's Response:

Dear [Customer's Name],

I hope this message finds you well. Thank you for reaching out to us and expressing your interest in attending our live webinar. We understand that sometimes scheduling conflicts can arise, making it challenging to participate at the scheduled time. Please know that we're committed to helping you overcome this obstacle and ensuring you have access to our valuable content.

Firstly, I want to assure you that we truly appreciate your interest in our webinar, and we want to make it as accessible as possible for you. To accommodate your schedule, we have a few options you can consider:

  1. Recording Access: We will be recording the live webinar, and we can provide you with a link to watch the recording at a time that suits you best. This way, you won't miss out on any important information.
  2. Alternative Time: While we may not be able to reschedule the live webinar, we can explore the possibility of scheduling a follow-up session or Q&A session at a time that works better for you. Please let us know your availability, and we'll do our best to accommodate.
  3. Support and Resources: If you have any specific questions or topics you'd like to discuss from the webinar, our team is here to assist. Feel free to reach out with your queries, and we'll provide you with the necessary information and resources.

Please let us know which option works best for you or if you have any other preferences. Our goal is to ensure that you have access to the valuable insights and information we're sharing during the webinar.

Once again, we appreciate your interest in our content, and we're dedicated to making sure you can benefit from it. If you have any further questions or concerns, please don't hesitate to reach out. Your feedback is invaluable to us, and we're here to assist you every step of the way.

Thank you for being a part of our community, and we look forward to assisting you further.

Best regards,
[Your Name]
[Your Title]
[Your Company]
[Contact Information]

We Could Request A Rewrite:

This reply is pretty good, but perhaps a little too formal for our style. So in this case, I would ask ChatGPT to rewrite this in a slightly more relaxed, conversational tone.

Of course, you can also edit the response further before sending it.

The point is though, that in each of these examples, AI has helped us to get over that initial staring-at-a-blank-screen-not-knowing-where-to-start phase. It's then given us a great draft we can work with.

Your Chance To Get Hold Of Our AI Secret Weapon - The ChatGPT Bible!

The ChatGPT Bible is a nifty little resource that has been a game-changer for us here at Automation Made Easy. It's where we get many of the prompts we ask from. 

The better your instructions - or prompts - the better the results you'll get. 

Grab your own copy here: ChatGPT Bible

How To Use AI For Content Marketing

use AI for content marketing

Do you know how to use AI for content marketing? If so, are you sure you’re getting the most from your AI tool?

Welcome to the second installment of our three-part series on unleashing the power of AI within your business. If you missed Part 1, where we looked at specific examples of how you can use AI internally in your business, you can check that out here.

In this series, we're delving deep into the magic behind using AI tools like ChatGPT (which you can access for free!) to supercharge your business. We're keeping it simple, showing examples of how we use this super-weapon in our business.

Watch these videos below, then schedule time THIS WEEK to start testing out your own personal AI assistant in your business:

Use AI For Your Content Marketing:

Hey, it's Jason Buckner here from Automation Made Easy and the Follow Up Formula.

Alright, so this week we're going to have a little dig into what we can do with ChatGPT some more. I have to tell you, I'm just loving it so much.

I'm using it for so many things. For example, I'll write an email that might be an invitation to a speaker to come and speak at an event. It's terrible. I put it into ChatGPT and I literally say “Rewrite this email” and ChatGPT makes such a good sense of it.

Anyway, maybe I'll dig into that a little bit later. But for now, let's go and have a look at how we can use ChatGPT in some content marketing type scenarios.

Research Your Ideal Client’s Pain Points:

First we're going to have a look at what we can do with our ideal customer’s pain points. So let's take a look here.

“Write an emotional 500 word journal entry from the perspective of a small business owner who is struggling with email deliverability. They feel stress and anxiety and want to have a successful email follow up.” Let's give that a go.

And we hit go. I'd like to say we put our feet up and go from there, but in actual fact we can't because it works so quickly!

Here’s what ChatGPT gives us:

Journal Entry - September 19, 2023

Dear Journal,

I can feel the weight of the world pressing down on me today. It's been weeks since I launched my small business, and it's been a rollercoaster of emotions. But right now, it's email deliverability that's driving me to the brink of despair.

I had high hopes when I started this venture. I believed in my product and my vision. I poured my heart and soul into crafting the perfect emails, meticulously selecting every word, every image, and every call to action. I thought that once I hit that "send" button, success would be just around the corner.

But reality has been a harsh teacher. My emails seem to vanish into the digital abyss, lost in the vast expanse of the internet. The few responses I receive are often from frustrated customers wondering why they haven't heard from me. It's soul-crushing.

Today was supposed to be a fresh start. I woke up early, determined to tackle my email deliverability issues head-on. I spent hours researching best practices, reading countless articles, and even consulting with an email marketing expert. I implemented every piece of advice I could find, meticulously cleaning my email list, updating my sender reputation, and crafting the perfect subject lines.

With a hopeful heart, I hit the "send" button once more, but as the hours passed, my inbox remained depressingly empty. My anxiety grew with every passing minute. What if I never figure this out? What if my dream of a successful business crumbles because my emails are stuck in spam folders or lost in cyberspace?

The stress is becoming unbearable. I find myself constantly refreshing my email client, desperately hoping for a glimmer of hope. I've become consumed by this relentless obsession, and it's taking a toll on my mental and emotional well-being. I can't eat or sleep properly, and the weight on my chest feels suffocating.

I know I'm not alone in this struggle. Small business owners like me face these challenges every day, and it's a testament to their resilience that they keep pushing forward. But in this moment, it's hard to see the light at the end of the tunnel.

All I want is for my hard work to pay off, for my emails to reach the inboxes of potential customers who might genuinely benefit from my product. I want to connect with them, build relationships, and provide solutions. But right now, it feels like I'm shouting into a void, and no one is listening.

I'm trying to hold on to the hope that tomorrow will be a better day. Maybe the changes I've made will start to make a difference, and my emails will finally find their way to where they belong. But for now, all I can do is take a deep breath, remind myself why I started this journey in the first place, and summon the strength to keep moving forward.

I know there will be setbacks, but I can't let them define me. This is my dream, my passion, and I refuse to give up. I'll continue to learn, adapt, and strive for that successful email follow-up. And one day, when I look back on this journal entry, I'll see it as a testament to my determination and resilience.

But for now, I'll take it one email at a time, one day at a time, and hope that the future holds brighter days for my small business.

Sincerely, A Small Business Owner on the Brink

So it's pretty dramatic I guess, but it certainly has put it in perspective.

Understand Your Ideal Client's Problem Further:

Now, let's add to that then…

“Describe the potential frustrations of someone who wants to follow up and get more sales, but cannot do it because the technology is struggle.”

There we go… let's have a look at that.

“The frustration of someone who wants to follow up and generate more sales but is struggling with technology and can be incredibly demoralising. Insufficient CRM Systems, Integration Challenges: Modern businesses rely on a multitude of software tools for various purposes from email marketing to inventory management.”

Yeah, connecting them all up is quite difficult, isn't it?

“Email Deliverability Issues: As mentioned in the previous journal entry, email deliverability…” You can see it's referring to that previous response, which is really good.

And there are quite a few points of difference for small business. I could be writing an article on each one of these and digging in there and going a little bit deeper. Maybe I will.

But let's take the next one… “What are some of the common desires and frustrations of small business owners?”

Let's go and dig into that some more.

See what it seems to be doing, which is really cool, is taking the chat and making the responses in reference to the things above.

“Financial success, independence, passion and purpose, growth and expansion, customer satisfaction, work life balance.”

Look… “work life balance”. You could write a whole series on that, couldn't you?

“Frustrations, financial challenges, regulatory burdens, marketing and visibility.”

That's the biggest one, isn't it? Being able to market your business and get new leads coming in.

Find Your Audience:

Let's have a look here now. I love this one. Let's see how it goes though. “List 20 possible types of audiences on Facebook who could be interested in follow up solutions for small business.” Let's give that a go.

“Entrepreneurs, marketing managers, sales teams, eCommerce…”

It's giving me the types of people that could be a Facebook audience now because I asked for 20 possible audiences on Facebook. So audiences on Facebook, these are people we can target on Facebook. That's a really cool thing to do there as well.

Super-Engaging YouTube Script:

For this next one I'm actually going to add onto this chat. Now that we have some of the details of what small businesses are going through, let’s put in here: “Can you write a super engaging YouTube video script on email follow up?”

Let's take a look at that…

“[Opening with some exciting music and visuals of successful business and entrepreneurs.]

Host (smiling and energetic.): Hey there folks. Welcome back to Automation Made Easy’s YouTube channel, the place where we share game changing insights to supercharge your business.

Today we have got a topic that's an absolute game changer for email follow up.

[Cut to quick shots of people on their phone, using their phones and computers, checking their emails.]”

It's pretty cool!

“Host: Think about it. How many times have you received an email and thought, I'll deal with this later, and then it gets buried in your inbox or perhaps you're a business owner and your email responses have been about as active as a sleeping sloth. Well that changes today.

[Exciting graphic transitions]

Part 1: The Power Of Email Follow Up

[The host stands in front of a whiteboard with Power Of Email Follow Up written on it.]”

This is pretty cool. Let's go through the rest of it.

“Let's kick off by understanding the incredible power of email follow up. Did you know that on average it takes five interactions to close the sale? Yes, you heard me right – FIVE!”

Actually, it's five to seven so it's slightly incorrect there, but…

“Host: People need time and reminders. Email follow-up is your secret weapon.”

It's actually talking the language that I usually talk, so that's really quite cool.

“Part 2: The Art Of Email Follow Up

Now let's talk about the art of perfect email follow-up. I've got some golden nuggets for you. First, timing is everything.”

Yes, it is everything. This is really quite cool.

“Part 3: Tools And Tricks For Automated Follow Up

[Host at a desk with a computer demonstrating your…]

Now let's dive into tools and tricks for automated follow up. If you're a small business owner, you don't have to do all the heavy lifting yourself.”... “With the right email marketing software, you can do the automated follow up yourself.”

Yeah, this is really good.

But Can AI Write A Quality Blog Post?

Okay, so now I'm going to dig a little bit deeper. I'm going to try and see if this is going to get a little outside the box.

“Can you write a 500-word blog post on email marketing and follow up with Keap” (the software that I use) “mentioning the benefits of:

Email deliverability

Increased sales

Increased engagement

Then turn it into engaging YouTube video script.”

Okay, so we're going a little deeper there.

First, it'll do the article…

Supercharge your email marketing follow up with Keap

Are you looking to take your email marketing game to the next level? If so, you’ve come to the right place.”

Yeah, it looks pretty good.

“Improved email deliverability, authenticate your domain, monitor email performance, automate list management.”

This is really quite cool. So it's gone and it looked up the features of Keap CRM and then put it into the document. That's very cool.

“Skyrocket your sales, automate follow up sequences, enhance engagement, design stunning emails, AB testing, automated responses.”

All of these things Keap does, but I didn't tell it that. It's gone and looked that up, which is really quite cool. And then it's done a YouTube script in there as well.

What About Open-Ended Prompts?

I'm going to be a little bit less direct in this example, okay? I'm going to do what we call open-ended prompts.

So I'm going to do a new chat, completely new in this case. And let's go in here:

“Can you write a script for my upcoming podcast episode on doubling your sales with email follow up?”

Okay, let's give that a go.

“… Before we get into that, if you're enjoying the show, please take a moment to subscribe here.”

So it's doing the right thing with a podcast.

“Segment 1: the importance of email follow up, nurturing relationships, reengaging leads, personalization.

Segment 2: crafting email follow up sequences…

And segment your list… Timing is key… Provide value…  AB testing.” 

Yeah, so this is really upper level kind of stuff, but it's really cool.

“Mistakes to avoid: over emailing, generic content.”

Yeah, you can be very specific with marketing automation.

“Ignoring analytics… Start segmenting, test and optimise…”

You know, this is really quite cool and really quite easy.

More Specific:

Now, my brain has just gone off on a tangent. I'm going to do something like this:

“Write a 500-word article on using SMS for appointment booking. Include stats on attendance.”

I'm going pretty specific here, but let's see if it comes up with what I need.

Boosting Appointment Attendance With SMS Booking: A Game Changer

In today's fast paced world…

The SMS Booking Revolution

SMS booking is a streamlined method that allows customers to reserve appointments through text messages.”

Not quite what I was after, but…

“High confirmation rate: Studies show that SMS have got a high confirmation rate…

Reduced no show rates: no shows can wreak havoc on businesses causing lost revenue and disruptions to schedules. SMS booking, with its high confirmation rates, helps combat this problem effectively. Businesses will report up to a 50% reduction in no-show rates after its implementing SMS appointment reminders.”

That's gone up. It used to be about 37%.

“Convenient and timely updates…. personalised communications.

Why SMS works so well: Mobile accessibility, instant delivery, non-intrusive simplicity.”

So this is pretty good – a 500-word article on something that I'd given it no previous information on, so you can get creative in there.

Multiple Requests In One Prompt:

Now I'm just going to get creative in this one here. I'm going to copy a problem that ChatGPT gave to me previously. And I'm going to say: “Write a 500-word article on email deliverability: emails may end up in spam folders or not be delivered at all, which can negatively impact campaign effectiveness.”

Let’s see what we get for an article on that…

“In the digital age, email marketing remains a cornerstone of communication.”

I feel it's a bit pompous here. I think it's given me some pompous communication inside there.

“The spam folder conundrum, sender reputation, content triggers, misconfigured email servers, high complaint rates… “

Yeah, all of that is relevant, but what I'm going to do is say: “Rewrite as if you were talking to an eight year old.”

Let's see what that does.

“…little email enthusiast…” – Maybe it's taken me quite literal in writing this for an eight year old. But, often we're told when we're writing our content and we're speaking in public to use language that you would use with an eight year old. Maybe I need to ask that again. Although actually, it's very simple to understand, isn't it?

“Use kind words. Ask for permission, keep your friends happy. Listen to the rules.”

It's literally for an eight year old. So we might change that and say: “Now rewrite to an adult.”

A Little Too Simplified?

Let's give that a go…

“Let's chat about something important. Email deliverability. It's like making sure your mail gets to the right mailbox, but in the digital world, even though we're adults, sometimes our emails end up in the spam folder.”

Maybe we don't need that line. But yeah, it does take you quite literally, but it's a good result.

“Why do emails go into spam? Sometimes bad behaviour – if someone sends lots of annoying or sketchy emails. Tricky words – imagine if people use secret words to talk about stuff.”

So we simplify the words. People can read them quicker and comprehend them much quicker, which is why we communicate like we're talking to an eight year old sometimes so that it's comprehended very quickly. And that's rewritten that for me. It's not a bad start.

We might use that in one of our upcoming blog posts because it's pretty good. You know, it's fairly simple, although it's probably repeating on something we've done before. But you could even take a blog post and have ChatGPT rewrite it in a more modern voice or something like that, and then utilise that as well. It’s just super cool. I love it!

Want to get your hands on the ChatGPT Bible?

The ChatGPT Bible is a nifty little resource that has been a game-changer for us here at Automation Made Easy. It's where we get many of the prompts we ask from. 

The better your instructions - or prompts - the better the results you'll get. 

Grab your own copy here: ChatGPT Bible

Use AI Internally In Your Business

use AI internally in your business

Quite probably, you’ve heard about how AI tools can help you with your marketing. But did you know there are so many other ways you can use AI internally in your business, to save loads of time (and perhaps your sanity!)?

Welcome to the first installment of our exciting three-part series on unleashing the power of AI within your business.

In this series, we're going to demystify the magic behind using AI tools like ChatGPT (which you can access for free!) to supercharge your business. No techno-jargon here – just a simple guide to make AI your secret weapon.

We'll look at the art of asking the right questions, or "prompts," that'll conjure up the exact information you need in action. Think of it as your AI genie – you rub the lamp with the right prompt, and voilà!

In Part 1, below, we dive into real-life examples that showcase precisely what to ask for when you need stellar content for some of the most common – and often most boring! – internal tasks that keep your business humming.

Plus, you’ll discover a nifty resource that'll turn you into a prompt-pro wizard, making your AI tool work its magic like never before.

Watch the video below or read on if you're ready to discover the secrets of how to use AI internally in your business and level up your business game:

The Art of Asking: Crafting Effective Prompts:

Hey, it's Jason Buckner here from Automation Made Easy and the Follow Up Formula.

If you know me, you know I'm all about automating follow up in your business to make life easier, to make life more efficient, to double your sales and to go through that whole follow up process and automate it.

And, as part of automation – or as part of making life easier – I've discovered ChatGPT.

Now, I have to be honest with you… I am no expert in ChatGPT. But I bought this little package and if you'd like to know what it is, you can click on this link. All I did was spend a very small amount to get these really cool tips on how we can use ChatGPT to make our business better.

It's super cool, and these tips are really great. So I'm actually going to show you some of them. First, we’ll talking about using AI internally in your business and what sort of things we can do to make things better and easier for you.

So what I'm going to do is just some of these ‘prompts’ from the ChatGPT Bible and see what we can do to make our business better.

Competitive Research with ChatGPT:

This first one is about potentially researching our competitors. So what I'm going to do is paste the details in there.

My industry is automation. Now it's a bit like follow up. You say the right thing at the right time and you get the right results. And so in here it's the same thing. You've got to say the right thing to ChatGPT to get the right results.

So you can't just blurt out any old questions. The way you position the questions is the way you're going to get the good results inside there.

That's why buying a tool like this was so valuable for me. It shortcuts the learning process immensely, to help me get better results.

Let’s do this… competitor one. So here are the names of my top competitors in marketing automation and follow up. Okay, first one, let's go in here and say Frank Kern. And let's go in here and say Launchy. They're a business here in Australia.

And then let's go in here and say another one – Dobbin Buck.

Generate an analysis of their strength, weaknesses, and market position. Okay, so we go through and we hit enter and go ahead and get this information. And this is just churning through.

The Results Are In:

Let's have a read.

It says here:

“However, please note my knowledge base is based on information available as of September, 2021. Competitive landscape may have changed since then.”

Okay, that’s good to note.

ChatGPT even automatically gives the conversation a name. It's great!

“Frank Kern is one of the biggest in the industry now. Strength, strong personal brand.” Okay, that's important.

“Strong personal brand: Frank Kern is a well known figure in digital marketing space,”… “Marketing expertise: Kern is known for his marketing expertise, innovative strategies, content and training offers, various training programs and courses.”

“Weaknesses: limited automation focus. While Kern is a marketing expert, his primary focus may not be on marketing automation software, which could limit his offer in the niche.” Good.

“Competition: the marketing automation market is highly competitive and Kern may face challenges from more specialised competitors.” Interesting.

Then we've got here “Market position: Launchy Strength: specialised automation. Launchy specialise in marketing automation follow-up solutions that can be a strength and a competitive market. Their software may offer advanced features, functionality. Weaknesses: they don't have brand recognition.

Frank Kern has brand recognition, so there's some details in there and so I can go and analyse and get some information here. This is a great way to gain a more important up-to-date, understanding your competitors strengths, weaknesses, and market positions.

“Consider conducting competitive research and analysing customer reviews and monitoring industry trends.” That's interesting.

Analysing Marketing Channels and Messaging:

I'm just going to go off on a tangent here. They're saying customer reviews, analyse, let's see what it comes up with. Maybe it won't give us enough information.

So 2021, aggregate reviews, customers collecting ratings and sentiment analysis, common theme. There’s a lot of stuff there that we could potentially need to go through to analyse our market.

Then we could go something like this:

“A list of marketing channels used by my top competitors. Analyse their messaging, targeting.” There we go. Give it a go.

Frank uses email marketing. He uses content marketing, social media, webinars, events, and online paid advertising. Okay, that’s good to note.

Launchy uses email marketing, content marketing, social media. Could use social media areas for improvement and competitor advantage. Personalisation, customising messages for individual leads. Automation.

So there's a bit of information in there we can use for competitive advantage…  analysing our customers and see what we can be doing more of.

That sort of data collation could take you hours. But ChatGPT – when asked the right questions – can do your research incredibly quickly!

Elevating Your Brand's Tone and Style:

Okay, so the next one we are going to do is a bit more about branding and that sort of thing as well.

What I'm going to do is just do a new chat insight here. And then I'm going to go to my website and I'm going to take some copy out of my website and use that to be analysed. Let's go to presenting. And what I'm going to do is copy this bio out of here. Let's put it into there first.

So I've got that copy in there and then I'm going to put some text in: “Analyse the following text for tone of voice and style. Apply that exact style and tone of voice to all your future responses.”

Just paste that into there.

And then it goes through and it reads that:

“The tone of voice and the style provided can be described as informative, motivational, and somewhat persuasive. The text begins acknowledging the challenges of running a small business. The tone then shifts to more positive motivational one. The style is informative.”

Okay. What we could do there is do something like ask it to “Add more playfulness.”

That's cool. Already it's taking my bio and making it a bit more playful:

“Running a small business? Well, buckle up 'cause it’s no walk in the park. You've got to juggle effort, concentration, skill, dedication, and...”

I love this! This is really good. I'm actually going to use this.

This has actually rewritten my bio about professional speaking and made it a bit more fun.

It’s as simple as just doing that. And so it's super cool and you can use it for so many things just so long as you're asking the right questions inside there. Super cool.

Revamping Your Company Vision Statement:

Okay, so the next one we're going to do is have a look at our company vision statement and maybe improve that a little bit or give that a little bit of pizzazz inside there.

This is something else we can do internally with ChatGPT that, for someone who doesn’t have a writer's-brain, it might take a long time to write or rewrite this to make it good copy. But we can utilise this to make it happen fairly quickly.

So first we put in this snippet, then what we want to do is put in the top here:

“Generate a vision statement that includes these details: Introduction. Our vision is to make follow up automation easy for small business success.

Our values. We believe in empowering our customers, integrity and what we say we'll do. We hold ourselves accountable and our customer's voice is our voice. Most importantly, we love a challenge and believe in our customer's dreams. These values guide our actions, decisions,…”

And our call to action. “Join us as we make follow up automation easy for small business success. Register for our Three Biggest Small Business Follow Up Mistakes Masterclass if you want to learn more. Sign off: Jason Buckner.”

Okay, so let's give it a go again, utilising the Bible, if you like, that that has given me so much success.

“At automation Made Easy, we're driven by a set of core values that define who we are and how we operate. We believe in empowering our customers, providing them with the tools and knowledge they need to thrive in the competitive world of small business integrity is at the heart of everything we do.

We hold ourselves accountable for delivering on our promises. Our customer’s voice is our voice. We listen to their needs, we relish changes,…” “…Just as we make our follow-up automation easy for small business success, register for our Three Biggest Small Business Follow Up Mistakes Masterclass”

Okay, so that's taken a little blurb and made it a little bit better. So then we can use this in some better ways.

Creating Persuasive Project Proposals:

So let's go and take a look at seeing what we can do to utilise that. Let's take a look at this…

“I'm pitching a project to Brett McFall. I need to write a proposal for a project that is focused on following up automatically to get more attendance at a live webinar.

That what are the key deliverables and timeline for the project?

How will I ensure the project meet needs?

Write a proposal that is concise and persuasive.”

Let’s give it a go.

“I hope this message finds you well. I'm thrilled to present a proposal that addresses the core objective, increasing attendance of your live webinars through automated follow-up strategies.

Our aim is to ensure that this project aligns perfectly with your needs, delivering tangible results.”

It sounds very professional, doesn't it?

“Project title: Automated Webinar Attendance Booster.

Key Deliverables: Customised automated follow-up sequences, personalised engagement, integration with webinar platform, data-driven optimisation, comprehensive reporting.”

Well, I might change some of that.

“Approach: Thorough understanding, continuous communication, flexibility, expertise.

In our conclusion…”

Well, it's a pretty professional sounding proposal, but what I might do is this:

“Rewrite to include extra key deliverable: SMS attendance plan.”

I don’t know whether this is going to work. I’m just flying by the seat of my pants now. Let’s see what it's done.

There we go. So it's rewritten it to include that in there. Yeah, really cool!

So it's just another way that we can use it internally to save time and look more professional, okay? It’s super, super cool.

And how long did that take? Five minutes? It would've taken me a lot longer than five minutes to write a proposal like that

Want to get your hands on the ChatGPT Bible?

This handy little resource has been a game-changer for us here at Automation Made Easy.

Grab your own copy here: ChatGPT Bible

How To Assess Your Campaigns

assess your campaigns

Continuing on with our ongoing discussion about the Follow Up Formula over the recent weeks, it’s time to explore how to assess your campaigns… and why you want to.

This is Jason Buckner here, Founder and CEO of Automation Made Easy - your go-to-team for business automation

In our recent posts we’ve been looking in depth at each of the 3 phases of the Follow Up Formula and how it can help you maximise your webinar results.

Today, we're delving into a crucial aspect of running successful campaigns – how to assess your campaigns.

Best of all, I’ve made it easy for you with a simple formula you can follow when assessing – the B.L.A.T. formula.

Watch the video below or read on for all the details:

How To Make It Happen:

Now some entrepreneurs say:

  • “I don't know how to make it happen.” 
  • “But how will I know what to say?”
  • “How can I make sure it's the best it can be?”

I don't have that answer for you right now other than to follow the formula. Just follow the formula that works, right?

The truth is, you can't know. I don't even know. Just follow the formula. That is, ACTION > TRUST > CONVERSION. And then we assess the campaigns as we go, okay?

The Campaign Assessment Formula:

We have a little formula for how we assess the campaigns as well. I follow this process every time I launch a campaign.

Sometimes I just do it in my head. And sometimes I say, “Okay, we're in the build phase now we're in this phase now.” And I go through that. But you've got to follow a formula for this as well.

Otherwise it becomes overwhelming and we stop driving. We put on the brakes sometimes.

The B.L.A.T. Process:

I call it the BLAT process. Build > Launch > Assess > and Transform.

We need to follow this process.

We need to go through the BUILD phase as quickly as we can.

Then the LAUNCH phase as quickly as we can.

And then we ASSESS. We look at the numbers. We pay for learning, and then we TRANSFORM it.

If we go through the build phase slow when we do this and we perfect this and we personalise this and we make it the best it can possibly be, it could be that the market tells us that that's not okay.

So we need to go through this process fairly quickly so we can build, launch, assess and transform. And we continue doing that through our business.

What Makes Me Accountable?

Now, this is actually what makes me accountable in my business. One time, quite a few years ago, my accountant said to me one day, “Jason, what are the last three months of profit and how's that going compared to this season, last year?”

I said to him… well, I just looked at him and I said, “I don’t know.”

And I felt like a bit of a failure. I'm thinking like, “Oh, maybe I should know this.”

I said, “Well, I feel comfortable. I know there's money coming in and I'm covering the expenses and all of that's good.”

And he is like, “Well, no, that's not enough. Are you profitable? How are you going to know if you need to do things better if you're just doing this on kind of survival mode?”

So I thought to myself, “Yeah, that's really important. I've got to do this in my business, but I've also got to do this in my campaigns as well. I don't just want things coming through. I want to know every single point where we can assess it to make it better.”

That's what holds me accountable. And for you, it's going to be something else. What I usually find is chunking information and doing little bits and pieces, holds people accountable as well as engaging in this BLAT process.

Want to know more about how to implement the Follow Up Formula in your business? 

Great! 

We'd love to offer you a free consultation. Simply book a free, no obligation call with us today.

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