How To Increase Your Webinar Attendance

Hey folks, Jason Buckner here from Automation Made Easy.

I get so many customers frustrated coming to me. They're running these webinars, these live webinars, but they're just not getting the attendance that they really want.

On the webinars, you should be looking at around 30% attendance as a minimum. But there are some techniques that you can get for a live webinar to get up to 50% attendance rate and sometimes even more.

There are some very simple things that I need you to implement almost straight away on those webinars so we make sure people are coming along.

Watch the video below where I show you the 3 simple things you can do to increase your webinar attendance:

Number One:

The first thing that I want you to think about doing or make sure you do is make sure that your messaging is congruent all the way through the process. So if you're running an ad, they come through to the landing page on the thank you page, and then all your follow up that we're going to talk about shortly.

All of it has the same messaging. It looks like I'm in the right place every single time. I'm getting the same messaging all the way through. Super, super important so I know what it is that I'm coming along for. That’s number one.

Number Two:

The thing I want you to make sure that you do is make sure you implement SMS follow up into that process, okay? It's super, super important and there's some key times we are going to do it.

The first time is when someone registers, we're going to send them a confirmation SMS. This is super important.

So they're getting instant gratification on the device they use the most to say, “We've got you, okay. You are here.”

Then the second time we're going to do it is three days before the event. We're going to send an SMS that gives a little bit of follow up… a little bit of reminder to make sure people come along.

And then one more the night before your webinar. So 24 hours before the webinar. Maybe it's night, maybe it's the day before. We're going to make sure you send an SMS out to make sure people are preparing for it.

Then the final time is one hour before. We're going to send an SMS one hour before to make sure your attendees know where they need to be.

Now the next thing we're going to do is implement email follow up as well.

So number one is your message.

Number two is SMS.

Number Three:

Number three is email follow up. So we are going to compliment the SMSs with email follow up to make sure people attend as well.

Now, there are a few things I want you to make sure you put into your emails so that people don't get confused. In your welcome email – as soon as someone registers – in your welcome email, we're going to make sure we put in an ‘Add to calendar’ button. We usually put in a Google ‘Add to calendar’, and we usually put in an Outlook or Mac mail ‘Add to calendar’ button. Two different ‘Add to calendar’ buttons that include the link for your punters to join the webinar. Super important.

So if they're smart and they're organised and they add it to their calendar, the link is in there. They don't have to go anywhere else.

That's the first follow up – a welcome email.

The second follow up… we're going to send a one week before email with all the links, all the date and times, and the ’Add to calendar’ button inside there as well.

Then we're going to match up with our SMS. We're going to send a three day before, we're going to send a 24 hour before, and we're going to send a one hour before. Every single one of those emails.

You MUST have the link to go to the live webinar in the emails and in the SMS as well to get your show rate up around that 50%.

Wrapping It Up:

So just to wrap up… we're going to make sure our messaging is congruent.

We're going to make sure we include SMS in our follow up process.

And then we're going to make sure we compliment that with our email follow up process.

But the most important thing is having those links in the emails and having those links in the SMS. So we're taking all the confusion out… we're taking all of the difficulty out and making sure whatever device they're using, whatever communication method they're using, the link is there at the right time ready for them to come along and join your webinar.

If you'd like help setting this up in your business or have any other questions about using Keap (previously Infusionsoft) within your business, we may be able to help.  

Simply book a free, no obligation call with us today.