Webinar 27

· The best way to stop writers block (you’ll never get it again when you know this!)

· Secret trick to knowing what your market wants (it’s never what they tell you!)

· Why relying on your High School English will keep you poor 🙁

· 7 steps to writing copy like a pro

· Why you need to have basic copywriting skills as a business owner (but only if you want to make money!)

· How to find the hidden benefit of your product (know what you’re really selling… and it’s not what you think it is!)

Meet Pauline Longdon - (The Copy Alchemist)

Pauline Longdon, is an Emotional Direct Response Copywriter and Marketer, who has crammed a decade of copywriting experience into only a few short years. She has made a seamless transition from retired Army Nursing Major, to a complimentary therapist, a businessperson and now as a well-paid, in demand copywriter.

Pauline uses her vast life experience and natural communication style to help to translate the heartfelt and mindful messages into meaningful marketing messages.

She has actively sought out opportunities to expand and accelerate her development as a copywriter and marketer. Pauline has learned from and worked with some of the best marketers and copywriters in the business such as Lorrie Morgan Ferrero, Dan Kennedy, Ted Nicholas, John Carlton, Clayton Makepeace and Parris Lampropoulos.

Mal Emery was one of the first people to recognise Pauline’s writing ability and asked her to join his coveted copywriting team. She blew him away with her first ever “Shock and Awe” Pack and she continued to do so with the next 20 she wrote for him. To have a Mal Emery Critique with only “ticks” and no long “written in red” comments is rare indeed... yet for Pauline became a common sight.

Pauline travels regularly to the U.S. to further her copywriting and marketing education so she can be at the top of her game for her clients.

Pauline mentors copywriters and business owners to improve their copywriting skills.