Use This Simple Strategy To Stop Your Emails Going To Spam
Is your email engagement dropping—or worse, are your emails going straight to spam?
You’re not imagining it. With inboxes doubling in volume every year and new rules from Google and Yahoo, email marketing is tougher than ever.
In this quick but powerful video, Jason Buckner explains why your emails might be getting blocked—and the one simple solution that gets results fast (hint: it’s SMS, but not the kind you’re thinking of).
👇 Watch the no-fluff, content-only video below today to see what’s working right now:
Are Your Emails Going To Spam? Here's Why...
Hey there, Jason Buckner here from Automation Made Easy.
Quick question: Are your emails now going into spam?
Or are they just getting a much lower response rate than they used to?
If so, you're not alone.
Inbox Overload Is Real—And Getting Worse
The number of emails landing in your inbox has doubled every 12 months for the last 3 to 4 years. And it’s not just your inbox—we’re talking about your customers’ inboxes too.
To stay relevant, Google and Yahoo have introduced new rules and filters. And yep, you guessed it... we’ve all got to jump through some serious hoops now.
If you're still emailing the way you did a few years ago, there's a good chance you're running into trouble.
Let’s say your email open rate is 30%. That sounds decent, right? But it also means 70% of your list isn’t engaging.
According to Google and Yahoo, that’s not okay anymore. They expect the balance to be in their favour—which means higher open rates, more engagement, and fewer ignored emails.
Here’s the Risk: Your Domain Reputation
If you keep emailing people who haven’t engaged in the last four months, you're heading for trouble. Those emails get flagged. Then your domain gets flagged.
And before you know it? Your emails aren’t just being ignored...
They’re going straight to spam. Or worse—blocked altogether.
The Simple Solution: SMS (But Keep It Conversational!)
There’s an easy fix here.
👉 Use email—but play by the rules (only email recent engagers)
👉 Add SMS to your strategy
Why SMS? Because:
- 98% open rate
- 90% of messages are opened within 30 seconds
- 45% engagement rate (compared to just 8–10% with email)
But here’s the catch:
SMS only works if you keep it conversational.
Don’t send formal, over-the-top messages. Don’t go corporate. Don’t blast promotions. That’s not how people use SMS.
Instead, write like you’re chatting to your best friend who’s also a customer. Keep it natural, low-key, and personal.
That’s it!
Higher engagement. Better deliverability. No stress.
Thanks. See you soon.
Join the FREE Live Training
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- How to improve your email strategy
- The power of AI-powered SMS for higher engagement
- How businesses are doubling (or tripling!) their sales
Simply click the button below to register now and let's get SMS marketing working in your business: