How SMS Can Save Your Engagement – The $180k Mistake
Email marketing is still powerful—but only when done right.
In this powerful clip, I share a cautionary tale about a marketer who spent $240K building a list, only to watch it become almost useless and wasting $180K after ignoring one crucial rule.
👇 Watch the video below to learn what went wrong—and how SMS marketing can save your engagement as the simple solution that turns everything around:
Why You Should Stop Emailing Your Whole List (And What To Do Instead)
Hey there, Jason Buckner here from Automation Made Easy.
One of my customers has 40,000 people on his database, and it costs him about $6 per lead to get those people onto his list. Do the math—that’s about $240,000 spent just to build that database. 😳
The problem? He’s an old-school internet marketer. Back in the day, you could just email and email and email, and it worked. People opened the emails, clicked through, bought stuff, registered for webinars, booked sessions... happy days!
But that’s not how it works anymore.
Thanks to Google’s algorithms (and the flood of emails landing in inboxes every day), open rates have plummeted. They used to be up around 40%. Now? It’s more like 17% to 28%—and for some, it’s even lower.
Here’s Where Things Went Wrong
Despite advice to stop, this particular marketer kept emailing his entire list over and over again.
What happened next?
- Open rates dropped even more
- Emails started landing in spam folders
- Google and Yahoo flagged him as a “naughty sender”
- His domain eventually got completely blocked
All that money spent on building the list? Pretty much wasted.
In fact, if you follow best practices, you should only be emailing people who’ve engaged with you in the last four months. That means, in his case, 75% of the database (or $180,000 worth of leads) couldn’t be contacted.
😱 Ouch.
The Solution? SMS to the Rescue
There’s one channel that cuts through the noise: SMS.
SMS gives you instant engagement, and when used strategically, it can help you:
- Re-engage cold leads
- Boost your email open rates
- Drive people straight to your call-to-action
- Increase registrations and responses across your funnel
You don’t need to be a tech wizard. Even if you just pick up your phone and manually send a few messages, you’ll see the difference.
(Although... yes, there are much smarter automated ways to do this too! 😉)
So here’s what I want you to do:
👉 Pick up your phone and say, “This is the solution.”
👉 Then start messaging your leads where they actually are—on their phones.
Join the FREE Live Training
Want to know how to integrate AI-powered SMS into your marketing strategy?
Join me for a FREE live training, where I’ll show you:
- How to improve your email strategy
- The power of AI-powered SMS for higher engagement
- How businesses are doubling (or tripling!) their sales
Simply click the button below to register now and let's get SMS marketing working in your business: