Free Report Giveaways: What Should I Be Giving Away?

When it comes to getting people to sign up, it's all in the way you bring them in. Free report giveaways are one of the most effective tools available today because - who doesn't want free relevant information? But, as a website owner or product seller, you may not have such a report on hand or any idea what to include in such a report. The good news is it doesn't have to be long, challenging, complex, or even hard to do. It does have to be focused to what people are searching for and relevant.

Why do you need to give away a report?

When you provide a free report giveaway like this you accomplish several key things:

1. You prove that you have the information that the customer wants and needs to solve his or her problem.

2. You are giving something away and in return you are securing their email and permission to send them additional information.

3. You are establishing a solid foundation for support and communication that will pay off in marked returns.

But, the question you may have is what type of report should it be? You don't want to give away your trade secrets here. That's what you hope your customers will actually pay for. Rather, the report should give them a taste of what's to come. For example, if you have a step-by-step solution to curing a disease, create a report that details why every other treatment isn't effective or is lacking something. At the end position your solution and how effective it is.

A good tip when marketing your free report is to focus on the pain that people are trying to move away from. Do you have a website that is not converting? Are you suffering from terrible back pain? Are you a slow swimmer and just aren’t getting any faster?

In other words, your report needs to tempt them and educate them. It needs to help support your product or service while also providing real information that's helpful. Most importantly, provide something that's truly worthwhile. You want to prove to your audience that you really do have the information that they need and want.