When it comes to getting people to sign up, it's all in the way you bring them in. Free report giveaways are one of the most effective tools available today because - who doesn't want free relevant information? But, as a website owner or product seller, you may not have such a report on hand or any idea what to include in such a report. The good news is it doesn't have to be long, challenging, complex, or even hard to do. It does have to be focused to what people are searching for and relevant.

Why do you need to give away a report?

When you provide a free report giveaway like this you accomplish several key things:

1. You prove that you have the information that the customer wants and needs to solve his or her problem.

2. You are giving something away and in return you are securing their email and permission to send them additional information.

3. You are establishing a solid foundation for support and communication that will pay off in marked returns.

But, the question you may have is what type of report should it be? You don't want to give away your trade secrets here. That's what you hope your customers will actually pay for. Rather, the report should give them a taste of what's to come. For example, if you have a step-by-step solution to curing a disease, create a report that details why every other treatment isn't effective or is lacking something. At the end position your solution and how effective it is.

A good tip when marketing your free report is to focus on the pain that people are trying to move away from. Do you have a website that is not converting? Are you suffering from terrible back pain? Are you a slow swimmer and just aren’t getting any faster?

In other words, your report needs to tempt them and educate them. It needs to help support your product or service while also providing real information that's helpful. Most importantly, provide something that's truly worthwhile. You want to prove to your audience that you really do have the information that they need and want.

Opt in forms are the bread and butter of your website. This is where people who visit your website will take action and sign up for a service, product, or information. In most cases, it is this signup that makes the biggest difference in just how successful your marketing and promotions will be. That's why it is so valuable to have the right tools in place every time. What type of opt in form should you be using?

Before we talk about the tools however lets take a look at the 3 key steps to having the right opt in form on your website, for maximum lead generation

Step 1 - Only Provide a solution to 1 problem

Remember, prospects are coming to your website looking for information.  If your marketing is working properly they are looking for a quick fix, and a solution to one thing at a time.

Your prospects are searching and looking for a solution to their problem and just need a little taste of what they can expect on your website.  The rest, they can actually get from your website.

1 problem : 1 Solution : 1 Opt in form​

Step 2 - Keep it Quick & Simple​

Think to when you are searching online.  Generally you are looking for a quick fix to your problem yes?..... How annoying is it when you opt in for a quick fix, and end up wiht way too much information to consume there and then?.. You put it down, and never come back to it...

So why would you make it complex?  Keep it simple, Keep it consumable within about 15 minutes.  

Baby steps for moving forward, ​however make it a step forward.

Step 3 - Keep it in line with your website

If your website is about food, make your opt in about food....

The opt in form, the report, the website, must all align with each other.  Remember a confused customer never buys.  Have mixed messages within your sales funnel and you will have confused customers...

​There are many ways to get your opt in forms on the web.  For me, using WordPress Thrive certainly stands out as the simplest way to get converting modern forms onto your website.

Why Thrive Stands Out

The Thrive Opt-in feature is perhaps one of the most attractive and sought after of all forms. The reasons for this are many including because it is easy to use, responsive, and highly effective. Here are a few key reasons why Thrive works so well:

· It's quite versatile, but simple. It is a plug-in that is easy to put into place, making it something anyone can use.

· It allows you to create engaging opt in forms that stand out and have a big impact on your visitors.

· You can place these on various areas of your website, giving you a good deal of freedom overall. This makes it easy to do a split test as a way to monitor your success or to try out various forms.

· You have ample templates to select from. This gives you the ability to stand out and customize your space.

· It uses shortcode placement, which simplifies the overall process.