Dont make it hard, make it easy for your customers

​One of my customers, a gym on the gold coast was selling a 12 week Challenge recently.

However on the Infusionsoft order form, wanted the option for a pay in full price, or a payment plan, on the order form at the time of purchase.

If you use a subscription, it has to be a separate order form, and its a subscription, ongoing charges until it ends.

If you use a payment plan however the invoice goes out for the full 12 weeks of payments, and it appears to be contacted, rather than a subscription that always gives the appearance that you can end it when you like.

Quick video today showing you how to get that payment plan onto the order form, and showing at the time of purchase.

Hey folks, Jason Burkner here from Automation made easy.

This week I had a question from one of my customers about how to add a payment plan as well as a pay-in for option on one of the Infusion Soft order forms. What I'm going to do for you today is show you directly how to do that so you can add that option rather than having two different buttons on your webpage.

They click to go through to order and then they have the option - the two options – pay in full or payment plan. Let’s go straight on in and have a look at how we do that.

This customer was a personal training gym and they’re in the Gold coast actually and they run a 12 week challenge. It’s a 12 week get-your-body-back for a summer challenge and the problem was they had two different options.

The first option was 12 week challenge at $650, and then the second option was a 12 week challenge at $65 per week for 12 weeks. What we wanted to do was show both of them on the order form. If you have a look at the order form traditionally we go to Infusion Soft logo here, go to ecommerce setup.

The order forms traditionally, would have just the one product on there.

When we create our order form we have on there 12 week challenge and we add that product on and then we save. And then we have a look at that. We can have a look here. We’ve got our 12 week challenge on there. We could absolutely have one product and a second product, and a third product and they can choose different numbers in there or different quantities in here.

That gets a little bit difficult when it comes to the customer filling out their details - too many hoops to jump through - and they won't jump through them. What we do is we go back to our ecommerce set up. And we set up what’s called payment plan, and then we can list the payment plan on the order form with the product.

Now the payment plan in this case would be 12 weeks at $65 a week, so we would set up our payment plan there. Payment plan is a little bit different to a subscription. A payment plan is a payment plan on a full price product and we add some interesting in. A subscription is a recurring monthly or weekly charge that are runs a little bit differently.

We go down here to payment plans, and we create a payment plan. Let’s say it’s for 12 week challenge. Weekly for 12 weeks at $65 weekly. Then we go to the finance charge.

Now, this is the difference between the payment in full amount and the weekly payment amount. Payment in full in this case is 650. It’s basically 10 weeks of payment, however, the payment plan amount is 12 weeks  a payment, so there’s  two extra payments at $65 is $130 in here.

We go 130 in here and there’s 12 payments that they’re going to make. The payment in this case, is going to be every seven days and they start straight away. And so we click on save. That’s setting up the payment plan.

Now we have to add some criteria for this payment plan to allocate it to the product, so then what would you do on the bottom here is we go to add criteria, and we’re going to go product quantity criteria. And in here, the 12 week challenge is a product that I'm going to choose, and I'm going to choose the minimum quantity one.

The maximum quantity - I might choose five in there - five might be unrealistic, but if a husband and wife might join up and they might be two in there, and we want to give them the option to be able to pay both of them together. But both of them together on the payment plan as well. Maximum quantity two might be sensible to in there. Click on save.

Now, what we’ve just set up is a payment plan of 12 weeks payments. 12 weeks of payments at $65 a week because I know it will automatically calculate out to $65 a week over the 12 weeks, so by adding in the interest amount to the original product price which was 650.

Now if we go to that order form now. Let's go back to the order form and we'll go ecommerce setup,  and then we’ll click on to order forms, and then if we go to that 12 week challenge order form. And if we preview that now you can see here there’s the 12 week challenge which is in the shopping cart. However, there's a single payment of 650 or 12 payments of $65. Now if we click on the 12 payments, it sends us through to the fill in our details page and it gives us details of all those payments, but we have the option to choose which one we want on the order form.

If we use a say a subscription and a pay-in full price using those two options you’ve got to have two buttons - to different order forms - one for each one. Whereas this one to get the option to be single payment in full or the 12 payments of $65 for that period. And it even details the dates of the payments and then also details the amount of the finance charge in there as well.

Simple one today, but just a way to be able to give your customers that option. To have a single payment or the 12 payment option.

See you guys next week.

Save time with your accounting

My Accountant Dianne, bless her for all the wonderful things she does for me, is always at me to make sure my transactions in Xero match my transactions in Infusionsoft. 

Complete transparency!

Its not ok these days to just put totals in at the end of the month, nor why would we want to in this digital age?

It just takes up so much time though to manually do it, and the Syncs between Infusionsoft and Xero are just so expensive…. 

Here's a simple solution using Zapier to get the orders across!

One Click Webinar Signup

​Ever wonder how those live webinars get you to sign up with just 1 click?

Here's a little longer video today on just that, how to get people on your database signed up with 1 click on your email, rather than sending them to another opt in form that potentially waste's time and loses their interest.

Be sure to stay until later for some tips on Automated follow up emails as well....

Got to love Zapier, Infusionsoft and Goto Webinar.

Top 10 Automation Apps

10 Top Automation Applications to Build Your Business

10 Top Automation Applications to Build Your Business

Since 1977, business failures in the U.S. have declined 30%.

In Australia, Garry Visontay describes tech start-ups as “relatively buoyant and healthy.”

Why the reversal in business fortunes?

No one’s sure. But the smart money’s on the availability of reliable automation tools that provide…

Comprehensive digital platforms that help build small businesses

Forty years ago, running a small business meant overwork and, often, failure.

Today, things have changed, thanks to easy-to-use, full service applications like…

1. Infusionsoft®

The world’s leading automation software for small businesses, Infusionsoft® offers five annual packages, according to your budget and need. Each package helps:

• Launch your business, and scale it fast using real-time analytics
• Manage sales leads, conversions, marketing campaigns and e-commerce pieces
• Create business templates, collect customer data and streamline workflows

In short, Infusionsoft® coordinates all the complex operational data management and scheduling processes while you focus on strategic growth.

Another must-have app is…

2. Zapier

As you scale your business, you’ll need a tool like Zapier to connect and automate all of your application processes and workflows. It lets you:

• Integrate over 750 applications so all your data is always one click away
• Search, save and compile statistics for quick use now or to refer to later
• Share processes and information across apps as you streamline workflows

With Zapier automating your busywork, you can explore apps like…

3. Xero™

Anyone who’s ever tried to reconcile business accounts knows the value of an app that tracks, and manages, cashflow for you—real-time. Use Xero™ to:

• Track sales, bill payments, batch receipts, purchases and inventory history
• Create, and email, purchase orders and recurring (read-receipt) invoices
• Schedule payments to vendors, employees and manage taxes and much more

With Xero™ doing your books for you, you’re ready for…

Applications that manage time and increase curb appeal

4. AppointmentCore

AppointmentCore is a master scheduling app that automates appointments across your Google and Infusionsoft® platforms. It lets you:

• Share your minute-to-minute meeting availability—and stop playing email tag
• Send individual emails, email blasts or campaign invitations to coworkers
• Schedule buffer zones for meeting prep so you’re never overbooked

Another, consumer-driven scheduler is…

5. TimeTrade®

TimeTrade® engages customers on the devices they prefer to do business to “capture customer interest at its peak”. Use it to be cutting-edge competitive and:

• Guarantee successful customer experiences with Omni-channel appointments
• Create ‘we’ve been expecting you’ customer interactions, using in-store tools
• Analyse who’s visited your business, when, and for what, to personalize services

In short, turn browsers into buyers and brand ambassadors. Like you will with…

6. EverWebinar™

Endorsed by Marketing gurus, Russell Brunson and Jeff Walker, EverWebinar™ uses the highest converting marketing techniques to help you:

• Build—and grow—your email lists, qualify prospects and A/B test messaging
• Put your message in front of as many people as you want
• Offer lead magnets that have the feel of interactive, live events

Now that you know how to schedule your time and build your list, you’re ready for…

Experiential tools that help you invite customers to visit

7. Zoom Video Conferencing

Zoom provides “one consistent enterprise experience for your business.” With its easy-to-use features you can:

• Unify cloud video conferencing, simple online meetings and cross platform chat
• Provide access for 500 video participants and 10,000 viewers
• Create content-rich events with voice, video and screen sharing options

Another excellent app that helps you provide user experiences and build your list is…

8. Memberium

A plug-in that connects Infusionsoft® with WordPress, Memberium is the membership site building app Ryan Deiss recommends you use to:

• Quickly build an unlimited number of online courses to unlimited students
• Sell an unlimited number of free, paid or trial memberships to build your list
• Offer responsive, scalable courses that don’t require huge amounts of memory

What’s more, members manage their own accounts. Another course-building app is…

9. LearnDash

When it comes to WordPress Learning Management Systems (LMS), LearnDash is ranked #1 in the world. A robust course development tool, it helps you:

• Create, publish, and sell courses according to built-in pricing models
• Provide participants with real-time feedback and award certificates
• Offer “drip-feed content” according to a pre-defined schedule
Simple to use, it’s a reliable course builder. A final courseware creator is…
10. WP Courseware

Developed with ease of use in mind, WP Courseware lives up to its claim that building and selling courses is “As Easy as Drag and Drop!” Use it to:

• Turn your WordPress content into complete fully automated courses
• Give quizzes, export results, track progress, and offer certificates
• Sell courses using your favourite e-commerce and membership plugin

Automated experiential events draw your customers closer to you and to your offer. As such they’re promotional gold.

To learn more about processes to automate, read “9 Things You Should Already Be Automating.”

Interaction + Automation =

How Personal Interaction + Automation
= Business Success

How Personal Interaction + Automation = Business Success

Today’s businesses must not only do more, they must do it…in 8 seconds.

That’s how long you have to connect with prospects and position yourself as the solution to their problem.

Which means you must make every second count. How?

Follow the AIDA model to provide personal and automated value to customers at every stage of the sales journey.

1. ATTENTION

The first contact many prospects have with your company is your lead magnet.

It’s your job to personalize your lead magnet to the particular pain points your ideal customer has.

Make it grab their attention. Make it quick and easy. Make it FREE.

And make it one of the four most popular lead magnets:

1. Simple Checklists
2. [How-to] Process Maps
3. Infographics
4. Quick Tutorials

People jealously guard their email addresses. If you want prospects to share them with you, offer something that doesn’t require a lot of work to consume.

Create an optimal lead magnet, then link it to an automated campaign.

Use it to attract prospects to opt into your funnel.

But remember, your prospects aren’t ready to buy. They’re just getting to know you.

You want to entice them deeper into your funnel. And to do that, they need to download your lead magnet and share their contact information.

Once they have, you can begin a one-on-one dialog with them. Starting with an automated series of emails that offer even more ‘helpful’ information.

2. INTEREST

At this second stage of the sales funnel, prospects are still NOT ready to speak to a member of your sales team.

However they have identified an interest in your company. Repay them for their interest by providing them with more value.

Begin slowly educating them about the features of your company and its products. Demonstrate more about the specific products they’re interested in.

Do this with helpful longer content.

Content you’ve carefully created for prospects in the interest stage of the sales cycle. And have linked to a campaign of automated emails.

Offer prospects clickable links to informative content like:

1. Product webinars
2. Case studies
3. Demo videos

Use your automated business analytics to assess which content receives the most click-throughs—and draws prospects deeper into your sales funnel.

If product webinars are heavily viewed—and lead to more sales—create more of them and send them in your automated email series.

In short, “identify actions that hasten [prospects’] move to the next stage of the sales funnel.” And do more of it.

3. DESIRE

In the desire stage of the sales funnel, you begin adding personal touches to nurture the prospect.

Your company’s on the short list. You want it to be the only company on the list.

Do that by linking the benefits of your product to its features. Show what makes you remarkable, distinct, and better than your competitors.

Now’s the time for personal attention.

The automated email series you send at this stage should encourage people to speak to someone on the sales team.

1. Trial offers
2. Live demos
3. Proposals and/ or cost estimates

Offer enticements like gift cards or free lunches to encourage customers to meet with your sales team.

And if prospects agree to meet with you, don’t push too hard for sale.

Don’t make the mistake of “focusing on sales at the expense of customer engagement.”

You’re still forming a relationship. Alienate prospects at this stage and all of the helpful automated emails and product materials you’ve sent will have been for nothing.

Try to personally engage prospects. Don’t push them away.

4. ACTION

In the fourth and final stage of the sales funnel, everything you’ve done before leads hopefully to the action you want the prospect to take: a purchase.

You’ve worked hard to offer an engaging combination of automated content delivery + personal attention that positions you as helpful, trustworthy and an expert.

Continue fulfilling the promises you made to prospects in the earlier stages of your sales funnel or you jeopardize the relationship you’ve built.
Strengthen your relationship by sending new customers automated campaigns that include:
• Welcome SMS series to introduce new customers to your other products
• Implementation documents that assist them in every way possible
• Guidelines for success that provide extra information… they didn’t expect
Send automated emails containing motivational materials to keep customers excited about their purchase.

Send automated surveys to determine which customers are the happiest. Do more of what they like. And stop doing what they don’t.

Continue providing personal + automated value and “delightful content experiences.”

And set up automated campaigns to ask happy customers to refer you to others…

To learn more about processes you need to automate, read “Why You Need to Automate Your Business (and Let Customers Come to You).”

Repetitive Strain on Repetitive Tasks

If there is a repetitive task, I try and Automate it.

Imagine a fast paced sales or customer service environment. Every time you leave a voicemail for a customer, you create a note, type a follow up email, send it, add the follow up date into your calendar.....

How long does all of that take? 2-3 minutes if you are a quick typer?

What if you are doing 20 or 30 of these a day?

Do you get every detail right, every time?

Imagine automating that task down to 10-15 seconds, so you can set and forget and move on to more important things?

Here's how to do it:

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