Advertising Remarketing: Is It All It’s Cracked Up to Be?
Advertising remarketing is one of the big trends right now. We are seeing a lot of people incorporating this trend and some are wondering, is this worthwhile? You have a great deal to consider when it comes to creating a marketing campaign. You are using social media, various keyword strategies, and outstanding tools to bring people to your site. Should you be using remarketing?
First, what is it?
Advertising remarketing is the process of paying for advertising for a very targeted group of people. These are people who have already visited your website or interacted with you on your app or other tool. In other words, you are advertising to people who have already visited. Is it worth doing so?
The question to ask here is whether or not it is worth going after those first time website visitors to get them back again. The answer is most often yes. Keep in mind that if you are selling something directly on your page, it is going to take the average person more than one visit to make the decision to buy from you. In many cases, it can take three or four times of exposure. In this case, it can be worthwhile to invest in remarketing.
What about in situations where you are getting a signup or just offering a free product? If this is your goal and you are seeing most of your first time visitors leave instead of sign up, then it may be time to think about what’s not working on the page first. In most cases, you’ll want to invest in your time and energy into making modifications to your campaign so that you are getting more sign ups. If you are offering something freely to your audience, and they are not signing up, remarketing may not work as well as you hoped.
Advertising remarketing can be effective in many cases. The best way to find out how well it will work for you is to give it a try and find out what it can do for your pages specifically.
Split Test Infusionsoft Email
How will you know if you are getting the best out of your marketing?
That reminds me of an old Whitney Houston song…
Back on track.
How will you know if your emails are getting the best possible conversions that you can?
How will you know if your subject lines are giving your the best open rate?
Well you wont know unless you test them…
Until now this feature has been LOONNNGGGG missing from Infusionsoft. Lucky that its all sorted now.
Email Split testing,
Watch the video below to learn how and what it all means!
- Hey folks, Jason Buckner here from Automation Made Easy. Today, I want to talk to you about an exciting new feature that's finally come to Infusionsoft. You might have seen it on the email, you might have seen it inside your app, I just want to go through with you, and that is our split testing. That's split testing for your emails, which is very, very cool. What it means is, we're able to test out different versions of our email and automatically choose the best one that's going to go through. For example, say you want to test out a subject line, to see which one's going to give you the best result, you can test the subject line. You want to test an email with an image in it, an email without an image in it, and see what gives you the best results, we can do it all now, natively inside Infusionsoft. Let's go in and have a look and see how we can split test our emails to give us the best results and know we're doing the best things in out marketing. Inside our Email and Broadcasts, you go to the Infusionsoft logo, and Email and Broadcasts. We click on Get Started inside here and we go ahead and we do our email. What we're trying to achieve here is to work out what the best version of our email is to send to the rest of our list, to work out the best version of the copy, the best version of our email in general. I'm just going to go to one of these templates for now so I can demonstrate that for you. We might want to test our subject line. Check this our special. That's not the world's best subject line, but we might want to test out that. Or, we might want to test out to see whether an image in our email is going to give us the best results, or if just words are going to give us the best results. Test it out, and measure, and see. What we want to do is go over here to this AB Settings over here and click on this, and then we click on Enable AB Testing. So we've got variation A and then we can click on variation B. And this can be second subject, or whatever your subject might be. You can see there that we can split test between the emails. I recommend, with split testing, that we only change small things in our email to know what's actually working. If you change your subject line, and you change in this email, it doesn't have any images, and you change many things, you won't know what it is that's attributable to the success. You could have, if you wanted to test the subject line and whether you have an image or not, you could have four different variations in here. One of them could have this subject line second subject, and the original subject was check out this special. We might two that have the check out this special, and the first one has the image, the second one doesn't have the image in there. We get to test the subject line on both. The second variation of second subject also doesn't have an image in there. We're testing not just the subject line in the first two, but we're also testing the same two subject lines with an image or without an image in there, to see if that works. For these purposes though, I'm just going to have the subject line as a test. You can have whatever you need in yours. Then we have our two variations. We go down and we do a search for whoever that might be and what we're going to do in here, I want it to go to this particular entire database, so in this list, there's about 600 people in there. We go to the entire database. This email distribution down here, this is important down here. It's going to go to ten percent of the database here, and 90% is going to get the best email, in this circumstance. You need to realistically run about a hundred people through a split test to make sure that you're getting a good cross-section of the results. At the moment, you can't just do ten percent of this people on the database, because ten percent isn't necessarily all of the people that are going to open the email. If you've got a 20% read rate, you might need to get a hundred people through here. We might need five times the ten percent of the database, you might need about 50% in there. Be conscious that you need about a hundred people running through a split test to get decent results in there. If your list is 10 000 people, or something like that, then you could absolutely get by with ten percent in there. So 50% are going to be split tested in this case, and then 50% are going to get the winning email. If you're split testing the subject, then you want to split test on open rate. You want to split test on the people that have opened as a result of your subject. If you are split testing the copy that's in the email and whether they click through on your call to action, then you want to split test the click rate. So if you're split testing the subject, use the open rate. If you're split testing the copy or the body of the email, you want to use the click rate here. Last but not least, End Test After. What this means is that if you run a split test for one day, in this case, 50% will get the email, 50% of your database will get the email for one day and then another 50% of the database will wait for one day after the test is finished, you'll get the result, which one is the winning, and then the rest of the database will receive your email in one day. If you don't want people to wait that long, if you want to get it all out in one day, then you'll have to reduce this down. But bear in mind, sometimes it takes, if you've got a big database, again you can reduce this down to a small period, because the bigger the database, the chances are more people will read the email within the first few hours. But if your database is reading the email in a longer period, with a small list like this, you might have to wait a day to have a hundred people read your email, to scroll through, and to be able to test. If you've got a bigger database, then you can keep this quite short. If you've got a smaller database, you will have to test through a longer period to get the right results. That's the split testing component. You just continue on. You click on Review and Send, and go through the whole process like you would for any other normal broadcast. Go through here, of course I don't have a from set up or any of that at the moment, gives you a cross-section of who's going to receive what in here. You can see here, variation A, 133 people will receive that email through the split test, and 133 people here. So 266 people are going to receive this If I had, say, a 25% open rate, that means only about 50 to 60 people would receive this, so I might have to increase my size to get a good cross-section, to see which version of this email is the best. Bear that in mind and then the balance will run out to the balance of the people in here. Subject, date and time, and then you run the AB test, and it will send that for you. Any questions, just drop me a line. We'll see you next week.
Nurture and Communicate with Your List
How do you view your email list? Do you see them just as a number or a group of hopefuls that you “hope” will take action?
You should view them as customers waiting outside the door to your virtual store, wanting to be given reason to visit and buy from you.
Email marketing is one of the highest return on investment styles of engagement, but in order to obtain any sales from your list, you have to work it. To achieve this, you need to nurture your buyers.
What does nurture mean?
In this instance, nurturing means that you’ll take steps towards encouraging your list to take action. That means not every email you send to your list is a sales communication. It means you are talking to them as you would a good friend. And, it means educating them, one step at a time, to getting them in the door to buy from you.
Email nurturing is a process of communicating with people who have shown some level of interest in what you have to offer. They have come to your site or signed up for emails through your social media. They are not ready to buy, but they want more information or at least to remain in the loop. Why should you nurture them?
- When you nurture and communicate with your list on a regular basis, you develop a relationship with them. They get to know you and what you have to offer.
- You build your brand, too. You are communicating with someone as if they are a friend or at least a potential investor.
- You give them an incentive to visit your site and take some action.
- You can educate them through emails, but also through webinar offerings, special events, and content portals. You are given them information they want.
- You become the expert in their eyes and, eventually when they are ready to work with you, you become the solution to their problem.
Nurturing and communicating with your list turns interested people into buyers. It is not something to put off, but sometime to be aggressive about on a regular basis. Are you interacting enough with your buyers?
Infusionsoft Payment Plans
Infusionsoft payment plans are great, using them means we can have an invoice go out for an entire series of payments instead of 1 invoice per payment like a subscription does.
Its a little annoying however when we are trying to separate payment plans in the campaign builder, Infusionsoft doesn't let us.
Easy solution we use a separate product for the payment plan. Problem there is on the order form there is still that original pay in full price as an option.
Simple solution, use the below code to sort it out!
THE CODE
<script type="text/javascript">// <![CDATA[jQuery(document).ready(function() { var a = 0; jQuery("input[type=radio][value=" + a + "]").parent().hide(); var b_plan = 3; jQuery("input[type=radio][value=" + b_plan + "]").prop("checked", true); jQuery("input[type=radio][value=" + b_plan + "]").prop("disabled", true);});// ]]></script>
- Hi, folks! Jason Buckner here from Automation Made Easy. Today I want to talk to you about payment plans and we've been through before in another video how to set up a payment plan in your business and the difference between payment plans and subscriptions. But what I want to discuss with you today is a payment plan and how we can have just a payment plan on an order form. See what happens is when we attach a payment plan to our product, it comes up with both the original product and the payment plan and sometimes we don't want that. Maybe a scenario where we want to create some automation around purchase of a particular product and if we use a payment plan on a product, whether it's the payment plan or whether it's the pay in full version of the product, it will flag the automation. So generally what we have to do is have two different versions, one for the product to pay in full and then one for the product on payment plan, and have two different products so that then we can create some different automation on a payment plan. And, for example, that might be, we might send a specific email to someone who is on a payment plan to get them to try and pay in full, or something along the lines of that. We use payment plans, just a little quick recap, we would use a payment plan rather than a subscription, if we want it to be one complete purchase. So let's say we have seven installments of $100 or something like that, $700. In a payment plan the invoice goes out for the whole $700 and the payments get listed off that invoice, whereas a subscription, it's seven separate invoices that go through. So it's just the difference in there. Let's dive into Infusionsoft and see how we can automate around just the payment plan on one of the order forms or just the individual product on one of the order forms. Let's go and have a look. So when we're inside a campaign inside Infusionsoft, we've got this campaign goal which is the product purchase campaign goal. Now, when we choose a product inside here and I'm just going to choose a specific product purchase. If I go in here and type in the affiliate mastery, Automation Made Easy Affiliate Mastery Style, you can see I can choose the 997 in here, and I'll choose that product. But I can't choose if that is a payment plan or if that is a pay in full purchase. So we'll just go back into there again. I can't choose one or the other and I'm lucky enough to have actually set up two products. One of them is going to be the $997 pay in full purchase, and then the other one, and this will be for the pay in full, and the other one will be for the installment purchase, or the payment plan purchase. Now, if I had a subscription I could choose between the subscription purchase and the pay in full purchase, but we can't do that when it's a payment plan. So in the payment plan purchase what I have to do is I have to set up a specific product that is the payment plan. And if we have a look here at this particular product, the 4 x 297, that's the one that I want to deal with here. So 4 x 297 in there, and this was the 997 payment in full here. Now, the reason why we might want to separate these is in our sequences we might have an email in here specific, email and bonuses specific to payment in full. And then of course in, I'm just gonna hit Ctrl and drag that down, and then we might have some email and bonuses that are specific to the payment plan. We have to keep them separate of course so that we can determine between the two different products, the way they're coming into our campaign, so that we can make sure that only the pay in full ones get this sequence and only the payment plan ones get this sequence. If it was a subscription then we can separate them but we can't separate them for a payment plan. Now, if we go through to the order form for this particular product, have a look at that here, this is the product here. If we go through to that order form, you can see here on this order form that single payment of 1,188, actually I don't want to show that because this is a product that I've set up specifically to run through for this pricing that has some interest for the payment plan. All I want to show is just these four payments of $297. I don't want them to see this whatsoever. So all I want them to do is see this. So what I'm going to do is I'll show you some code. There's some code here and that will be represented below the video as well in case you need to use that, and we're going to use this code for the two-step order form. We're going to copy this code here, and all we need to do is take that code and put it into our order form and there's a couple of things we need to do. I just want to draw your attention, it's very small text, I do apologize here. We'll zoom in on the recording so you can have a look at that. I just want to draw your attention to this section right here, var b_plan = 11. We have to get that number. It's not actually 11. We have to go and find that number in the code of the order form and put it into the script for this to work. So let's go and do that first, and then we'll put it into the order form, and then we'll remove that single payment. So what we're going to do is go to, I'll just move that over here, I'm just going to go in here and go to View Page Source. You right-click View Page Source. Now, in the code section you can see down here it says "Search on payPlanId value" with all of that information. So you can just copy that and then change the 11 above to the value basically is what we need to do. So, in here we go, I command F or Ctrl F and we paste that into there. And you can see there, it's come up, this is the value zero, that's not the one we're looking for. It's this one here "payPlanId value = 3" in this circumstance. The zero one is for the original. So we're going to use three. So what we do is we go to our code in here and we change the 11 to the value. The value is three. So I'm going to go up here to the 11 and I'm going to change that to a three. And then we grab this script and we copy all of that, and then we go back to our order form. So, in our order form we go into our HTML areas and in the top here we just paste in the code that I've just given you there and it appears below the video, and we click on Save. So now what happens, if I go to the links here and we click through to that link, that's just going to refresh for me there. So now what happens, it's basically pre-selected and only showing the payment plan on this particular order because we only want them to go through as a payment plan. And the reason why we want to do that is in our campaign, oops, back to the right one, because we might have some specific information about the payment plan that we want to send to the customers or remove some specific information because the people that pay in full get a bonus that the people that are on the payment plan do not. Now, of course if we were doing it in one product and we add a payment plan to that product, we can absolutely add a payment plan to the original product, but then we can't separate it out in the campaign. So what this means is we can separate out the payment plan to a different product in the campaign and on our order form we can pre-select and only show just the payment plan with the code that appears below this video. Thank you and we'll see you next week!