The Simple Way You Can Boost Email Open Rates
Getting people to open your emails can feel like a mystery at times, but it doesn’t have to be!
In this video, we reveal a simple yet powerful strategy to boost your email open rates, keep your emails out of the spam folder, and get better results from your campaigns.
Watch the video below to learn how to get those emails opened and protect your email reputation:
Understanding Email Open Rates
Jason Buckner here from Automation Made Easy.
Did you know average email open rates fall between 17% and 28%?
BUT... if yours are hovering around that average range, you might be unknowingly damaging your sender reputation—and your ability to land in inboxes.
That's why it's so critical that you make an effort to boost email open rates.
Why Google’s Rules Matter for Your Emails
Google leads the charge in email deliverability standards. When you send emails to a large number of people who don’t open them, Google flags your domain, lowering your reputation. This can make it harder for all your emails to reach inboxes.
The solution is simple: focus on your engaged subscribers. Email only those who’ve opened your emails in the last four months.
Follow this simple formula:
- Five emails to your engaged audience.
- One email to your full database.
This improves open rates and boosts your sender reputation.
Reactivating Your Inactive Subscribers
Not everyone’s lost! Use creative campaigns to re-engage inactive subscribers. Consider:
- SMS campaigns.
- Facebook ads.
- Other targeted re-engagement strategies.
Bring them back into the fold and onto your active list.
Content Is Still King
It’s not just who you email—it’s what you send. Always provide valuable, problem-solving content your subscribers will love.
Whether it’s newsletters or marketing emails, aim to train your audience to expect (and click on) quality.
Your Simple Plan for Email Success
Here’s the game plan:
- Email your engaged subscribers from the last four months.
- Run re-engagement campaigns to win back inactive subscribers.
- Send only high-value content to keep your audience opening and clicking.
Follow these steps to see your open rates soar and your reputation thrive.
Want to know how you can use this strategy to boost email open rates for your specific business? Great! Book a free strategy session with me today and let's map it out.
Simply click the button below and select the time that best suits you, then book it in.