Two Simple Fixes to Boost Your Lead Magnet Results
You’re driving traffic to your lead magnet, but barely anyone’s converting. Sound familiar?
In this quick but powerful session, Jason Buckner walks through two simple things that can dramatically improve your conversion rates—communicating where your audience actually is, and making your Call to Action impossible to miss.
👇 Watch the to-the-point, no-fluff video below now to start turning those leads into real results:
Why Your Lead Magnet Isn't Converting
Hey there, Jason Buckner here from Automation Made Easy.
So, you’ve got this lead magnet… and maybe you’re paying for ads, doing some social marketing, or working your organic reach like a champ.
You’re doing everything you can to get leads flowing in.
But your conversion rate is super, super low. 😬
You’re spending all this time, all this money—and getting very little to show for it. There are probably a few things going wrong inside your funnel, but let’s focus on two really important areas that can change everything.
1. Communicate Where People Are Hanging Out
The number one thing I want you to start thinking about is communication.
And I can tell you right now—it’s not happening in email. Sure, we still need to run our businesses with email. It’s part of the system. But it’s no longer the sweet spot for engagement.
There are two channels that are working better:
📲 SMS
- 98% open rate
- 45% response rate
Compare that to email:
- 17–28% open rate
- Just 8% response rate
Yep. That’s a huge difference.
Now, yes—SMS can be a little more costly. But if it gets you more conversions, isn’t it worth it? I say absolutely.
Messenger
Messenger’s a little different. You can’t just send outbound campaigns—you can only message people after they’ve messaged you first. But once they do, it’s a brilliant way to follow up.
If you want to automate this (or even use AI to handle it), let me know. It’s totally doable.
2. Make Your Call to Action Unmissable
The second big thing? Your Call to Action (CTA).
Here’s the rule:
👉 It should stand out like dog’s balls. 🐾 (Yep, I said it.)
- When someone opts in, your CTA should be right there on the page.
- In all your nurture emails, make sure the CTA is clear and easy to spot.
- If you're sharing content, make sure there's a CTA on that page too.
- At the end of your nurture process? You guessed it—your CTA again.
We’re not just sending “a couple of simple little emails.”
We’re nurturing properly—with content that relates to the lead magnet they opted in for, and that continues to guide them toward the next step.
So make it clear. Make it bold. Make it obvious.
And I’ll see you soon.
Join the FREE Live Training
Want to know how to integrate AI-powered SMS into your marketing strategy?
Join me for a FREE live training, where I’ll show you:
- How to improve your email strategy
- The power of AI-powered SMS for higher engagement
- How businesses are doubling (or tripling!) their sales
Simply click the button below to register now and let's get SMS marketing working in your business: