Sales Funnels – Incorporating Webinars

Creating the ideal sales funnel means knowing your reader and giving them what they need in the right format to teach them, but also to entice them. One of the tools that we are seeing a great deal of success with recently is the use of webinars. Webinars are not as overwhelming as they may sound. As a business owner, you may find they are one of the most effective tools available to you to really land your client and buyer.

Let’s say your email marketing campaign has gotten people back in to your website. They have learned a good deal about your brand and what you have to offer. They know you, but they haven’t’ taken that final step of working with you. Webinars are best for those situations where you are actually already working with people – they already know of you even if they have never actually worked with you.

Webinars are a very highly valuable because they:

• Showcase your knowledge and expertise, which really is valuable when you want people to buy from you
• Communicate an important need; most seem to be very valuable and are very desired by those who use it
• Create and build on your brand and help your viewers to actually continue to work with you

In short, webinars are highly effective because they allow you to become the expert. And, they work. When people attend webinars, they participate with you, your brand, and your product. They see the value that you have to offer. And, they love it.

Ultimately, webinars are a highly effective tool at turning your prospects into those who really do want to be a part of your interactions. More so, a well-created and highly valuable webinar isn’t a onetime deal. You can use the same one multiple times to achieve the results you want. This means it continues to do something for your business and, of course, is a key component in automating your website.

There are many easy to use webinar software tools on the market, however you tend to pay for what you get.  At the cheaper end of the market you can get a good price however bad technology and problems.  The Middle of the Market is Webinar Jam Studio.  You can sign up for a reasonable yearly rate for webinars that are run via Google Groups.

Of course at the top end of the market Go to webinar – However be careful its expensive..

The best thing about webinars now as well, is once you have the format right, simply record it and Automate the process.  So the Sales funnel can become automatic, without your involvement.