How many unengaged people on your database?
You have how many unengaged people on your database?
If you keep emailing the unengaged people on your database it effects our deliverability long term.
Each time we email someone on one of the email hosts, google, Hotmail, bigpond, and the like, and someone doesn’t engage, it gets noted.
Then when that person has not engaged for enough times, it goes into spam..
Then what happens is if enough people don’t engage, everything starts going into spam.
So we have to make sure we keep people engaged as a first point of call, but also for those that aren’t, stop mailing them so we don’t damage our domains reputation.