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Want to increase sales and customer loyalty?

If you want to increase customer engagement, boost your orders and build customer loyalty…Get PERSONAL!
Does it work? Sure does!

  • Personalised emails improve click-through rates by an average of 14% and conversions by 10%.
  • And targeted emails generate 58% of all revenue!

But understand this.

There’s more to personalisation than just greeting your client by name in an email.

If you would prefer to read the transcript, please CLICK HERE

Are you making this big mistake?

For 12 years now I have been seeing this one big mistake repeated over and over again in business.

I watch businesses work so hard, to market their business, to get the leads in, then they don’t convert and what do they do?....


We have to treat this like a business, then we can see some returns. 

It doesn’t matter what the industry is, it doesn’t matter what your customer base is, this one rule is something that EVERYONE should be doing.

Watch this short video now to see if you are making this one big mistake, and then hit reply if you are and let me know when you are going to start changing it?

If you would prefer to read the transcript, please CLICK HERE

Do your email stats shape up?

What’s your email delivery rate like?

What stats should you be looking at?

How do you make it go up?

How do you know if you are on par with everyone else?

What should you be aiming for? 

Well I’m glad you asked! 

Watch this short video below for some insight into you email delivery and what you should be looking at.

Don’t ignore it, or you’ll be facing low deliverability rates, and your emails simply not getting thorough.

How many unengaged people on your database?

You have how many unengaged people on your database?

If you keep emailing the unengaged people on your database it effects our deliverability long term.

Each time we email someone on one of the email hosts, google, Hotmail, bigpond, and the like, and someone doesn’t engage, it gets noted.

Then when that person has not engaged for enough times, it goes into spam..

Then what happens is if enough people don’t engage, everything starts going into spam. 

So we have to make sure we keep people engaged as a first point of call, but also for those that aren’t, stop mailing them so we don’t damage our domains reputation.

Do you know where your database is at?

I had a question this week, how do I know the status of my database? Is it healthy and how do I find this information? 

It’s a really good question and one that all of us should be asking but most of us don’t.

See its part of our business and if we don’t monitor it then we are doing ourselves a disservice.  Especially when it comes to email deliverability.

Let’s dive in and take a look at the reports we can create to see where and what to look for.

Advertising Remarketing: Is It All It’s Cracked Up to Be?

Advertising remarketing is one of the big trends right now. We are seeing a lot of people incorporating this trend and some are wondering, is this worthwhile? You have a great deal to consider when it comes to creating a marketing campaign. You are using social media, various keyword strategies, and outstanding tools to bring people to your site. Should you be using remarketing?

First, what is it?

Advertising remarketing is the process of paying for advertising for a very targeted group of people. These are people who have already visited your website or interacted with you on your app or other tool. In other words, you are advertising to people who have already visited. Is it worth doing so?

The question to ask here is whether or not it is worth going after those first time website visitors to get them back again. The answer is most often yes. Keep in mind that if you are selling something directly on your page, it is going to take the average person more than one visit to make the decision to buy from you. In many cases, it can take three or four times of exposure. In this case, it can be worthwhile to invest in remarketing.

What about in situations where you are getting a signup or just offering a free product? If this is your goal and you are seeing most of your first time visitors leave instead of sign up, then it may be time to think about what’s not working on the page first. In most cases, you’ll want to invest in your time and energy into making modifications to your campaign so that you are getting more sign ups. If you are offering something freely to your audience, and they are not signing up, remarketing may not work as well as you hoped.

Advertising remarketing can be effective in many cases. The best way to find out how well it will work for you is to give it a try and find out what it can do for your pages specifically.

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