Category Archives for "News"

Stop Wasting 70% of Your Marketing Budget – The Power Of SMS And AI

sms and ai

If you're relying solely on email marketing, I’ve got some tough news for you—you're wasting 70% of your marketing budget. 😬

With email open rates sitting at 17-28%, that means most of your audience isn’t even seeing your message. But here’s the good news: SMS open rates are a whopping 98%, and 90% of texts get opened in the first 30 seconds. 🚀

So, what if you could combine SMS and AI to skyrocket engagement, boost conversions, and even double your sales? That’s exactly what we’re talking about in this video!

Watch below to learn how you can transform your marketing strategy today:

Why You’re Wasting 70% of Your Marketing Budget

Hey, it's Jason Buckner here from Automation Made Easy.

If you rely only on email marketing in your business, you’re likely wasting about 70% of your marketing dollars.

The average email open rate, depending on your niche, is between 17-28%. That means 72% of your audience isn’t even engaging with your emails

Why SMS Is A Game-Changer

On the flip side, SMS open rates are a massive 98%—and 90% of those are read within 30 seconds.

So, what’s the secret?

Using SMS to boost engagement while still incorporating email marketing.

We don’t want to ditch email altogether, but we do want to integrate SMS into our strategy to get better results.

How AI + SMS Can Double Your Sales

I’ve developed a system that combines SMS and AI to:

Increase engagement with leads and customers
Boost conversions and sales
Maximize the impact of your marketing efforts

And it’s working like crazy! 

Want To Learn How? Join My FREE Live Training

Want to see exactly how it works? Join my free live training, where I’ll walk you through:

Why email marketing alone isn’t enough
How to incorporate SMS for more engagement and sales
The AI-powered system that’s getting businesses double the results

Is Email Killing Your Engagement?

email killing engagement?

Email marketing isn’t what it used to be, is it? With inboxes overflowing and open rates shrinking, getting your leads and customers to engage feels like a never-ending uphill battle. Urgh!

But what if there was a better way?

In the video below, I’ll share why email might be losing its power and how SMS, paired with AI, can revolutionize the way you connect with your audience. Honestly, it's much simpler than you may think.

Watch the video to learn how SMS delivers a whopping 98% open rate—and why you need this strategy in your business now:

Is Email Killing Your Engagement? How SMS and AI Are Revolutionizing Engagement

Hey, it's Jason Buckner here from Automation Made Easy.

Tell me, is email literally killing your engagement right now?

Your engagement with your leads and your engagement with your customers?

In the last 12 months, the number of emails in your inbox—and in your customers' inbox—has literally doubled. You're fighting a battle to not only get into the inbox but also to get people to engage with your emails.

The Email Struggle Is Real

The average open rate is between 17% and 28%, depending on your industry and niche. And yet, we're all competing against the growing flood of emails landing in inboxes every single year.

So, how do you stand out?

How do you cut through all the noise?

Why SMS Is The Game-Changer

There is a solution: SMS.

SMS is much more engaging. The open rate for SMS is a staggering 98%, and what's even more impressive? 90% of those messages are opened within the first 30 seconds.

It’s a game-changer, but let’s face it—using SMS effectively can feel like a very manual process. That’s where automation and AI come in to make it seamless and scalable for your business.

Want To Learn How?

Join my free webinar, where I’ll show you why email marketing is dead and how you can combine SMS and AI to get better engagement, more leads, and bigger returns for your business.

Are You in the Right Lane for 2025? Jason Buckner’s Holiday Insights

Holiday insights

As we wrap up another year, we have a special holiday message for you! 🎅 From Automation Made Easy’s holiday hours to some holiday insights and personal inspiration for 2025, I share a story about making real changes (and what lanes have to do with it).

Whether you're gearing up for big goals or taking time to rest and recharge, this message will leave you motivated to hit the ground running in the new year.

Watch the video below now and get set for an amazing 2025:

Festive Season Closure Dates

Hey, it's Jason Buckner here from Automation Made Easy, the Follow-Up Formula, ClinicKonnect, i-Convert Summit and i-Convert Pro and lately Flow Chat Pro as well. So if you've worked with me on any of those brands... hi, how are you going?

Just reaching out to wish you a Merry Christmas and a happy New Year.

Just the technical stuff… the technical or the administration stuff, Automation Made Easy is closed from close of business on Friday the 20th of December, and we open on Monday the 6th of January.

During that time we'll have a very, very, very limited skeleton staff on. So if you need anything, pop through an email and we'll see how we go at how fast we get back to you. I hope that's okay.

For me, this time is spending time with family and enjoying the season as well as spending a lot of time doing some swimming, some open water swimming.

I will be straight in there on Boxing Day down at Point Leo in Victoria, spending some time there and I hope there's something that you enjoy that you get to do during this period as well.

2025 Plans... The Solution For Failed New Year's Resolutions

Now for 2025, I want to come back in one of these three lanes. Actually only in this one of these three lanes, and you'll see what I mean in a moment.

I used to be a smoker and so I would think about quitting. That's lane number one. And then lane number two is trying it on. It's like trying on some clothes, isn't it? I tried on quitting smoking by not smoking during the week. And then every Friday night I'd go out for a drink with my mates and I'd have a smoke then. And so I'd smoke all weekend and then I'd try quitting again on Monday and trying it on.

And then it wasn't until something clicked in my head and I became a non-smoker, and it was actually my little sister, Alicia. She turned to me one day – she was visiting me in Sydney at the time – and she said, “Jason…”, she was looking up at me. “Jason, why do you smoke? It's so bad for you. I think you should quit.”

And I said, “Alicia, I think you are right.”

And from that moment on in my brain, it clicked and I became a non-smoker. So there's the thinking about it lane, there's the trying it on lane, and then there's the actual being it lane. Then I became a non-smoker rather than someone trying to quit smoking.

And so in business in 2025, I need to make sure I'm in that lane, but you all need to make sure you are in the lane as well. If you're thinking about it, if you're trying it on, now that I know there's quite a few ‘trying it on’ kind of people out there – let's jump out of that ‘trying it on’ lane.

Let's get that shift in our brain over the holidays so we can be in the ‘doing’ lane and making things happen lane rather than just that ‘trying it on’ lane. Because if we sit in that lane for another year, we're probably not going to be any further ahead than we are right now.

Anyway, that's enough from me. Happy holidays. Have a great holiday season and I look forward to seeing you in 2025.

The Simple Way You Can Boost Email Open Rates

Boost Email Open Rates

Getting people to open your emails can feel like a mystery at times, but it doesn’t have to be! 

In this video, we reveal a simple yet powerful strategy to boost your email open rates, keep your emails out of the spam folder, and get better results from your campaigns.

Watch the video below to learn how to get those emails opened and protect your email reputation:

Understanding Email Open Rates

Jason Buckner here from Automation Made Easy

Did you know average email open rates fall between 17% and 28%?

BUT... if yours are hovering around that average range, you might be unknowingly damaging your sender reputation—and your ability to land in inboxes.

That's why it's so critical that you make an effort to boost email open rates.

Why Google’s Rules Matter for Your Emails

Google leads the charge in email deliverability standards. When you send emails to a large number of people who don’t open them, Google flags your domain, lowering your reputation. This can make it harder for all your emails to reach inboxes.

The solution is simple: focus on your engaged subscribers. Email only those who’ve opened your emails in the last four months.

Follow this simple formula:

  • Five emails to your engaged audience.
  • One email to your full database.

This improves open rates and boosts your sender reputation.

Reactivating Your Inactive Subscribers

Not everyone’s lost! Use creative campaigns to re-engage inactive subscribers. Consider:

  • SMS campaigns.
  • Facebook ads.
  • Other targeted re-engagement strategies.

Bring them back into the fold and onto your active list.

Content Is Still King

It’s not just who you email—it’s what you send. Always provide valuable, problem-solving content your subscribers will love.

Whether it’s newsletters or marketing emails, aim to train your audience to expect (and click on) quality.

Your Simple Plan for Email Success

Here’s the game plan:

  1. Email your engaged subscribers from the last four months.
  2. Run re-engagement campaigns to win back inactive subscribers.
  3. Send only high-value content to keep your audience opening and clicking.

Follow these steps to see your open rates soar and your reputation thrive.

Want to know how you can use this strategy to boost email open rates for your specific business? Great! Book a free strategy session with me today and let's map it out. 

Simply click the button below and select the time that best suits you, then book it in.

Sales Pipelines Made Easy: Convert Leads into Customers

Sales Pipelines

Have you ever wondered if a sales pipeline could work for your business? 

Spoiler alert: it can! In this post, Jason Buckner from Automation Made Easy and i-Convert Summit explains why pipelines aren’t just for big-ticket sales.

Watch the video below to see how you can track leads, qualify them, and boost conversions without the stress:

What’s a Sales Pipeline, and Why Should You Care?

Jason Buckner here from Automation Made Easy and I-Convert Summit. Now, I want you to think about this:

Have you ever used a sales pipeline? 

Should you be using a sales pipeline?

Most people think sales pipelines are only for large-ticket sales. If you’re a smaller operator, you might feel like you don’t need one. But let me tell you, you should think differently about that.

The Secret to Tracking Your Leads

A sales pipeline is an amazing way to see exactly what your leads are doing in your business. If you're running any kind of marketing campaign, tracking your leads’ actions is a must.

Now, imagine you have a lead generation campaign that leads to a call to action—say, booking a sales consult or strategy session. What are the steps in that journey where people engage with you?

Every time someone takes an action, like opting in or downloading your lead magnet, they’re becoming a slightly more qualified lead.

Mapping Out the Lead Journey

Picture this:

  • A lead opts in to your list.
  • They land on your thank-you page.
  • They download your freebie and are added to a trust-building series.

Each time they interact with your content—like watching a video in your series—they’re warming up to your offer. By the time they book a call, they’re a highly qualified lead.

Following Up Like a Pro

After you’ve handled all your booked consults, go back to your pipeline:

  • Start with the people who watched all your videos.
  • Then move on to those who only watched some.
  • Finally, re-engage those who didn’t take any action.

A simple follow-up can turn cold leads into new opportunities.

Let’s Break Down The Pipeline

Here’s how a simple sales pipeline works:

When a lead comes in, it’s automatically added to the pipeline.

If they book an appointment, they’re moved to the “Appointment Booked” stage.

After the appointment, they’re marked as “Won” or “Lost.”

But you can customize it to match your journey! For example, add stages like:

  • Watched a video
  • Watched all videos
  • Booked an appointment

Each stage reflects their progress and engagement.

Automating Your Sales Journey

Automation takes the stress out of managing a pipeline. With the right tools, you can:

  • Automatically move leads through each stage.
  • Track engagement seamlessly.
  • Focus on converting leads instead of organizing them.

Go Beyond Automation To Seal The Deal

Even with automation, don’t forget the personal touch. Call those leads who’ve been engaging with your content! A simple phone call can make all the difference.

“Hey, I noticed you’ve been watching our videos—can I help you book a strategy session?”

Once you’ve worked through the warm leads, reach out to the rest. Use SMS or creative follow-ups to re-engage those who need a little nudge.

Stand Out To Win More Customers

When leads don’t convert immediately, think outside the box to grab their attention. A personal touch or unique follow-up can help you stand out and bring more customers into your business.

Got questions? Drop me a comment or reach out directly—I’m always here to help. In fact, why not book a free strategy session with me today. Just click the button below and select the time that best suits you, then book it in. 

How to Personalize Your Automated Messages

How To Personalize Your Automated Messages

Do you know how to personalize your automated messages (and why it’s so crucial for your brand)?

Automation can feel like magic. With a few clicks, you’ve got a system sending messages, reminders, and nurturing leads while you focus on other things—like actually growing your business. Pretty cool, right?

Right... but let’s face it, there’s nothing magical about an automated message that feels... well, robotic. You know the type—bland, generic, and just a little too cookie-cutter to be genuine.

So, let’s flip the script and talk about making your automated messages feel more like you and less like a spammy robot. Trust me, your brand will thank you.

How To Personalize Your Automated Messages

Why Personalization Matters More Than Ever

First things first—why is personalization such a big deal? 

Well, we’ve all been there: an inbox flooded with automated emails that make you roll your eyes faster than you can hit delete. But when a message feels like it’s speaking directly to you? That’s gold. Personalization makes your audience feel valued, boosts engagement, and ultimately helps you connect on a human level.

And no, it’s not just fluff. According to recent studies, 80% of consumers are more likely to buy when brands offer a personalized experience.

Which means, personalization can be the key to boosting sales, building loyalty, and becoming the “go-to” brand for your audience.

Subtle (But Mighty) Ways to Add a Personal Touch

Now, let’s dive into how you can work some personalization gold into your automated messages:

  1. Use Their Name (But Don’t Overdo It) The quickest way to grab someone’s attention is by using their name. “Hey, [First Name],” goes a long way toward making a connection. But don’t sprinkle it like confetti throughout your message—it can start to feel forced. Use it sparingly and genuinely.
  2. Segment Your Audience One-size-fits-all messaging is out. Segmenting your audience allows you to send targeted messages based on their interests, behaviors, or where they are in your sales funnel. For example, if a customer has shown interest in a specific product or service, tailor your messages to focus on it.
  3. Timing Is Everything Sending messages at the right moment is a powerful way to show you understand your audience’s needs. Birthday wishes? Anniversaries? A timely discount when they’re most likely to buy? Automated triggers make it possible to show up like you planned it all along.

Make Your Brand Voice Shine

Ever received an automated email that sounded nothing like the brand you signed up for? It’s confusing and disengaging. Your automated messages should sound like you—fun, friendly, and on-brand. Here are a few tips:

  • Write Like You Talk: Use a conversational tone, ditch overly formal language, and have a little fun.
  • Inject Humor or Playfulness (If It Fits): This isn’t for everyone, but a lighthearted comment or cheeky line can make a difference—especially if it fits your brand’s personality. Just make sure to stay authentic. 

Personalization in Action: Real-Life Examples

Sometimes, seeing it in action makes it click. Here are two examples of personalized messages done right:

  1. Netflix’s Tailored Recommendations: Ever noticed how Netflix seems to know what you’d love to watch next? They don’t just guess—they use your viewing history to make personalized recommendations.
  2. Spotify Wrapped: At the end of each year, Spotify sends users a personalized playlist based on their listening habits. The result? Users feel seen, and they often share it, amplifying the brand’s reach.

Don’t Forget Behavioral Triggers

Behavioral triggers are another handy way to personalize your messaging.

Did someone abandon their cart? Use an automated reminder with a personal touch to bring them back.

Or maybe they just downloaded your free guide? Follow up with an email tailored to their next likely steps.

Practical Tips to Get Started

Let’s get down to basics for a moment. Here’s how to get your personalization started:

  1. Data Is Your Friend: The more data you have, the better you can tailor your messages. Pay attention to user preferences, purchase history, and engagement patterns.
  2. Test, Test, Test: What works for one group may fall flat for another. Experiment with different personalization strategies and see what gets the best reaction.
  3. Keep It Real: Don’t go overboard with automation or try to be something you’re not. The best personalization is genuine and feels like it’s coming from a real person—not an algorithm.

When Not To Personalize (Yes, It’s Not Always The Way To Go)

Not every message needs to be super-personalized. Sometimes, overdoing it can come off as creepy or insincere. If the context doesn’t warrant it or if the message would feel natural without hyper-targeting, it’s okay to keep things simple.

Personalization Isn’t A “Nice-to-Have”

Personalization isn’t a fluffy extra that you do if or when you have time (which, let's face it, is hardly ever!). It’s crucial to connecting with your audience and growing your brand.

Take the time to make your automated messages feel real, authentic, and tailored. Trust me, your subscribers will notice—and they’ll thank you with their loyalty.

Want to know how we can help you personalize your messages? Book a free strategy session with us today.

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