Opt in forms are the bread and butter of your website. This is where people who visit your website will take action and sign up for a service, product, or information. In most cases, it is this signup that makes the biggest difference in just how successful your marketing and promotions will be. That's why it is so valuable to have the right tools in place every time. What type of opt in form should you be using?
Before we talk about the tools however lets take a look at the 3 key steps to having the right opt in form on your website, for maximum lead generation
Step 1 - Only Provide a solution to 1 problem
Remember, prospects are coming to your website looking for information. If your marketing is working properly they are looking for a quick fix, and a solution to one thing at a time.
Your prospects are searching and looking for a solution to their problem and just need a little taste of what they can expect on your website. The rest, they can actually get from your website.
1 problem : 1 Solution : 1 Opt in form
Step 2 - Keep it Quick & Simple
Think to when you are searching online. Generally you are looking for a quick fix to your problem yes?..... How annoying is it when you opt in for a quick fix, and end up wiht way too much information to consume there and then?.. You put it down, and never come back to it...
So why would you make it complex? Keep it simple, Keep it consumable within about 15 minutes.
Baby steps for moving forward, however make it a step forward.
Step 3 - Keep it in line with your website
If your website is about food, make your opt in about food....
The opt in form, the report, the website, must all align with each other. Remember a confused customer never buys. Have mixed messages within your sales funnel and you will have confused customers...
There are many ways to get your opt in forms on the web. For me, using WordPress Thrive certainly stands out as the simplest way to get converting modern forms onto your website.
Why Thrive Stands Out
The Thrive Opt-in feature is perhaps one of the most attractive and sought after of all forms. The reasons for this are many including because it is easy to use, responsive, and highly effective. Here are a few key reasons why Thrive works so well:
· It's quite versatile, but simple. It is a plug-in that is easy to put into place, making it something anyone can use.
· It allows you to create engaging opt in forms that stand out and have a big impact on your visitors.
· You can place these on various areas of your website, giving you a good deal of freedom overall. This makes it easy to do a split test as a way to monitor your success or to try out various forms.
· You have ample templates to select from. This gives you the ability to stand out and customize your space.
· It uses shortcode placement, which simplifies the overall process.
Overall, Thrive opt-in forms are easy to put into place, easy to organise, and easy to customise. They help you to stay overall focused. The ability to customise the form is really one of the best features of this product because, quite frankly, it is much more versatile and faster to get into place. You do not have to have a great deal of experience to use these.
But, most importantly, Thrive's forms really do get results. They are engaging enough to get more signups and that's quite essential in nearly all website designs.