Webinars are one of the best tools you have for marketing your product or service and luring in your prospects to be actual buyers. Yet, many times, businesses just don't use them enough. You may believe, like many others, that webinars require you to spend a large amount of time not only creating them but actually running them. Do you have hours and hours a day to dedicate to the process?
Here's the missing piece - you simply do not have to.
Automation is exactly the tool you need to truly achieve the type of success you are looking for in terms of using webinars. Having the ability to automate webinars can be very empowering. You don't need to be on the webinar but you'll be able to host it. You don't have to take away from your very busy schedule to host a live webinar but you still get to provide the information and resources in the form of a webinar.
Even better, you can create a pre-built instant webinar sales funnel.
That is, you do not have to have a registration process, webinar page, replay page, etc. Rather, you can use a simple tool that allows you to make creating, running, and replaying webinars very easy.
Why Should You Automate Your Webinars?
Not sure that automation is right for you in this area? Today's technology makes it possible for you to add in features of traditional webinars into an automated process. This includes automating the entire event and live streaming events. In the case of live streaming, you can partially automate the process, which gives you the ability to have more flexibility in your time but still the opportunity to interact with your clients.
To ensure it works well, remember these rules:
• Host a few live events to get a feel for what the questions are and what you want to convey.
• Make sure every component of the process is evergreen. You don't want information to be presented in a way that it seems old.
• Watch out for lapses in engagement with your webinar.
• Get some good Software to run it!
With these tools and with a few more tricks, you will find that automating webinars is one of the best moves you can make. It may even help you to convert at a significantly higher level.
Again with webinar software you can get some good, some bad and some ugly… In the middle of the market is Ever Webinar, that runs via google groups and is very easy to use.