In the past few weeks I’ve seen so many businesses making the mistake of not following up or not following up effectively on their simple opt in campaigns that I had to share.
See if you are sticking to the simple 1 email approach after someone opts in this this is exactly what i’m talking about.
I need you to be effective in building your relationships, and sending 1 email after opt in, simple isn’t going to cut it.
It doesn’t matter if it’s for a free report, some sort of opt in giveaway, sign up on account, or even a new member for a bricks and mortar style business. If you are not doing this, you may as well not be collecting the contacts details in the first place..