Advertising Remarketing: Is It All It’s Cracked Up to Be?
Advertising remarketing is one of the big trends right now. We are seeing a lot of people incorporating this trend and some are wondering, is this worthwhile? You have a great deal to consider when it comes to creating a marketing campaign. You are using social media, various keyword strategies, and outstanding tools to bring people to your site. Should you be using remarketing?
First, what is it?
Advertising remarketing is the process of paying for advertising for a very targeted group of people. These are people who have already visited your website or interacted with you on your app or other tool. In other words, you are advertising to people who have already visited. Is it worth doing so?
The question to ask here is whether or not it is worth going after those first time website visitors to get them back again. The answer is most often yes. Keep in mind that if you are selling something directly on your page, it is going to take the average person more than one visit to make the decision to buy from you. In many cases, it can take three or four times of exposure. In this case, it can be worthwhile to invest in remarketing.
What about in situations where you are getting a signup or just offering a free product? If this is your goal and you are seeing most of your first time visitors leave instead of sign up, then it may be time to think about what’s not working on the page first. In most cases, you’ll want to invest in your time and energy into making modifications to your campaign so that you are getting more sign ups. If you are offering something freely to your audience, and they are not signing up, remarketing may not work as well as you hoped.
Advertising remarketing can be effective in many cases. The best way to find out how well it will work for you is to give it a try and find out what it can do for your pages specifically.